Achievement unlocked: Mazda to reveal new car over Xbox Live

Mazda concept

Mazda and Microsoft are teaming up to bring a digital event of massive proportions to Xbox Live.

On June 26, Xbox users can log into their Live account and witness not only the unveiling of a new Mazda vehicle, but a live performance from the band Metric as well as the opportunity to enter a sweepstakes for the chance at winning a $2,500 for a trip to a music event. Mazda and Xbox have also created the hashtag #GAMECHANGER so that fans can join in on the conversation during the show.

“It’s a digitally connected world, so what better way to reach our customers than through a connected platform like Xbox,” said Russell Wager, vice president of marketing for Mazda, in a press release. “We were looking for a way to launch a global product and tie together our five separate reveals. Xbox not only gave us the platform, but allowed us to leverage our digital assets to drive a global audience to view the event.”

Festivities begin at 9:00 PM EDT and will stream globally. For those of you across the planet, reveals will also be held in St. Petersburg, Istanbul, and London.

If that weren’t enough, just for participating in the event, Xbox Live subscribers will receive a #GAMECHANGER t-shirt for their avatar.

So what car will Mazda be unveiling? The Japanese automaker hasn’t revealed that tidbit just yet. But if you’re hoping for the new MX-5, keep dreaming. The Alfa Romeo co-designed bad boy won’t be out until 2015.

Maybe an RX-9, you say? Again, doubtful. No, our money is on a new Mazda6 Speed. It’s more exciting than you think, though. The last Mazda6 Speed was uproarious good fun and with the new platform underpinning the new Mazda6, a next-gen could be a real screamer.

Interested parties can obtain more information at MazdaUSA.com and xbox.com/gamechangerregistration. Even if you’re not that keen on a new Mazda, you owe it to your avatar to attend for the shirt alone.

Gaming

Get an Xbox One S or PlayStation 4 for just $200 at GameStop starting Sunday

GameStop is currently running an early Black Friday sale that offers an Xbox One S or a PlayStation 4 slim model for just $200 apiece. Both consoles come with a free game, and other games are also on sale.
Gaming

Microsoft is reportedly planning an Xbox One without a disc drive for 2019

Microsoft is reportedly planning to release a new Xbox One model without a disc drive in 2019. The console will be significantly cheaper than other Xbox One systems, including the Xbox One S.
Gaming

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.
Gaming

Faction-based PvP, new Vault openings coming to ‘Fallout 76’ after launch

Bethesda is already hard at work on post-launch content for Fallout 76, which launches November 14 on PS4, Xbox One, and PC. Faction-based PvP is in the works, and new vaults will open over time.
Cars

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.
Cars

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.
Cars

Fisker failed. But now the EV pioneer is ready for an epic redo

Henrik Fisker has already had a career most executives can only dream about. He designed the BMZ Z8, a couple of Aston Martins, and his own Fisker Karma. But he’s got a plan to disrupt the auto industry, forged by lessons learned over the…
Cars

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?
Cars

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.
Cars

Honda will squeeze another model into its SUV lineup at the Los Angeles show

Honda will introduce a new SUV with a familiar nameplate at the 2018 Los Angeles auto show. It envisioned the 2019 Passport as a five-seater alternative to the eight-seater Pilot. The two models will share a platform and many tech features.
Cars

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.
Cars

The world’s first 3D-printed titanium wheels are so intricate they look fake

HRE Performance Wheels and GE Additive have teamed up to create the world's first 3D-printed titanium wheels. They are not only impressively durable, but extremely lightweight as well.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Emerging Tech

Smarter cities need smarter addresses. And you just need 3 words

To make really smart transportation choices, more precise location data will have to be integrated with citywide transportation data. Here’s how one company is mapping the world by using just three words.