Toyota renews Supra trademark, revives fanboy fantasies

By Trevor Dermody February 19, 2014

The Toyota Supra is a legendary sports car. My neighbor’s Targa Top ‘91 Supra made the usually drab ride to high school an adventure, and the fourth-generation model made me feel cool even if I only drove one in a video game. No wonder fans have been clamoring for them ever since the last models sold in 2002.

Today, Toyota took another step toward curing enthusiasts’ sports-car withdrawal by renewing the Supra trademark, as first reported by Autoblog.

While this may not seem very major – the Supra name was renewed in 2010 – this reservation of rights comes shortly after the drop-dead-gorgeous reveal of the Toyota FT-1 concept at the 2014 Detroit Auto Show. Understandably, the FT-1 received rave reviews from anyone who laid eyes on the concept, and got tongues wagging about whether it could possibly be the next Supra.

The rumors have only been increased by the partnership of BMW and Toyota , which have also put the head of the GT86/FR-S on point for the project, Tatsuya Tada. To make Supra fans giddy to the bone, Tada was recently quoted saying: “Akio Toyoda always says to me, the Toyota sports car family should be three sports car brothers, 86 is in the middle.”

These new rumors are almost too much for my brain to handle. I love the Scion FR-S and can barely fathom the greatness of a big-brother Supra and maybe – call me crazy – an MR2 little brother.

In the immortal words of John Lennon, “You may say that I’m a dreamer, but I’m not the only one.”

[Photos courtesy of LATimes.com, Motortrend.com]

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