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Off-road face-off: Ram’s Rebel TRX concept gives Ford F-150 Raptor a run for its money

With its combination of speed and off-road ability, the Ford F-150 Raptor is virtually without peers. There are many competent off-road machines, but they all move at a much more leisurely pace. Despite competing aggressively with Ford in all things truck, General Motors and Fiat Chrysler Automobiles (FCA) have repeatedly refused to build Raptor rivals. Until now.

The Ram Rebel TRX unveiled at the 2016 State Fair of Texas may only be a concept vehicle, but Ford had better hope Ram decides not to put it into production. Unlike the previous Ram 1500 Rebel and Ram 2500 Power Wagon, the TRX combines off-road ability with serious muscle.

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Under the hood sits a 6.2-liter supercharged Hemi V8, which may have Mopar fans screaming “Hellcat,” but Ram won’t use that magic word. While it has the same displacement and boasts a supercharger, this engine does produce less power than the Hellcat V8s in the Dodge Challenger and Charger. Instead of 707 horsepower, the TRX musters 575hp. That’s still enough to get the truck to more than 100 mph off-road, according to Ram. It’s also over 100hp above the 450hp confirmed output of the 2017 Ford Raptor.

That power is sent to all four wheels through an eight-speed automatic transmission with paddle shifters, a fairly unusual feature on a big pickup truck. In addition to the more potent engine, engineers increased suspension travel by 40 percent compared to a standard Ram 1500 Rebel. The TRX also features a beefed-up rear axle, and 37-inch tires.

The exterior is just about as cool as the mechanical upgrades. Fender flares make the TRX look like a race truck, and accommodate its wider track. Ram also crafted a new hood to provide clearance for the V8’s supercharger, and a bed “sport bar” straight out of the 1980s. The rock rails running below the doors incorporate side-exit exhaust pipes. Hopefully, Ram found a way to keep people’s legs from getting burned by them.

Officially, the Ram Rebel TRX is just a concept, although rabid fans could eventually pressure Ram into putting it into production. That would be something to see. Ford’s Raptor has gone unchallenged for too long.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
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Amazon has changed how we shop for just about everything—from books to furniture to groceries. Now, it’s transforming the way we lease cars. Through Amazon Autos, you can now lease a brand-new Hyundai entirely online—and even better, you’ll qualify for the full $7,500 federal tax credit if you choose an electric model like the Ioniq 5, Ioniq 6, or Kona EV.
Here’s why that matters: As of January 2025, Hyundai’s EVs no longer qualify for the tax credit if you buy them outright, due to strict federal rules about battery sourcing and final assembly. But when you lease, the vehicle is technically owned by the leasing company (Hyundai Capital), which allows it to be classified as a “commercial vehicle” under U.S. tax law—making it eligible for the credit. That savings is typically passed on to you in the form of lower lease payments.
With Amazon’s new setup, you can browse Hyundai’s EV inventory, secure financing, trade in your current vehicle, and schedule a pickup—all without leaving the Amazon ecosystem.
It’s available in 68 markets across the U.S., and pricing is fully transparent—no hidden fees or haggling. While Hyundai is so far the only automaker fully participating, more are expected to join over time.
Pioneered by the likes of Tesla, purchasing or leasing vehicles online has been a growing trend since the Covid pandemic.
A 2024 study by iVendi found that 74% of car buyers expect to use some form of online process for their next purchase. In fact, 75% said online buying met or exceeded expectations, with convenience and access to information cited as top reasons. The 2024 EY Mobility Consumer Index echoed this trend, reporting that 25% of consumers now plan to buy their next vehicle online—up from 18% in 2021. Even among those who still prefer to finalize the purchase at a dealership, 87% use online tools for research beforehand.
Meanwhile, Deloitte’s 2025 Global Automotive Consumer Study reveals that while 86% of U.S. consumers still want to test-drive a vehicle in person, digital tools are now a critical part of the buying journey.
Bottom line? Amazon is making it easier than ever to lease an EV and claim that tax credit—without the dealership hassle. If you're ready to plug in, it might be time to add to cart.

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