This unofficial Mercedes-Benz U-Class concept should be the next-gen Maybach

To the chagrin of rappers and despotic dictators (Simon Cowell) everywhere, Mercedes-Benz killed its Maybach line last year.

Recently, though, the German automaker has been playing with ideas of rebirthing the brand with a stretched-out version of its new S-Class.

I think, though, there’s a better solution. It’s called the U-Class and its from the mind of Scott Wu Kaiser, a transportation design student at Art Center College of Design.

Kaiser created the U-Class – named for the German word “üppig”, which means “sumptuous” and “lavish” – to compete with the German-owned Bentley and Rolls-Royce brands.

“Mercedes-Benz will need to secure their dominant position in the full-size luxury segment while entering the higher priced market,” Kaiser’s design presentation reads. “In order to achieve this goal, the next generation S-Class will be designed and priced to directly compete with the Audi A8 and BMW 7 Series. A new class of vehicle called the U-Class will enter into the higher-end market.”

I think Kaiser is dead-on. While the S-Class is a world-class luxury sedan, it doesn’t quite compete with the much more exclusive Bentley and Rolls-Royce models. After all, a $250,000 S-Class is still an S-Class that started life as a $92,900 land yacht.

Just ook at the front end of that thing. I love how Kaiser brought in elements of vintage Mercedes models, melded with a modern profile and rear-end.

Powered by a 6.0-liter twin-turbocharged V12, which I should mention isn’t a currently existing Mercedes motor, the U-Class would be one mean rear-drive luxury sedan.

In fact, it wouldn’t just be huge on power; the U-Class would be longer than the Bentley Flying Spur but just a bit shorter than the Rolls-Royce Ghost.

What do you think of the U-Class? Tell us in the comments below.

(Photo credit: Scott Wu Kaiser Design)

Product Review

The Nissan Rogue is smart, handsome, and practical. What’s not to love?

Year after year, Nissan’s Rogue compact crossover is a consistent best-seller, outpacing Honda’s CR-V, and even Toyota’s mighty RAV4. We looked for the reasons why people love the 2019 Nissan Rogue, and found them.
Cars

Bentley’s 542-horsepower Continental GT V8 is the best kind of downsizing

The Bentley Continental GT V8 has fewer cylinders than its W12 sibling, but Bentley expects it to offer better gas mileage and more agile handling. The V8's top speed of 198 mph is also pretty darn fast.
Computing

Teens using Google Docs as the modern version of passing notes in class

Google Docs is reportedly being used by teens as a secret communications app. Instead of passing notes, students are now using the software's live chat function or comment boxes to talk with their friends while in the middle of classes.
Cars

Can electric cars be S3XY? Tesla says yes with the new Model Y crossover

Tesla introduced a crossover named Model Y at its design studio in Los Angeles. It's a more spacious alternative to the Model 3 it shares 75 percent of its parts with, and is a smaller sibling to the Model X.
Cars

Sibling rivalry: The Tesla Model Y takes on the Tesla Model 3

Tesla expanded its lineup with a fourth car named Model Y. It's an electric crossover positioned as a more spacious alternative to the Model 3. The two cars share about 75 percent of their components, but they're aimed at different buyers.
Cars

Adventurous and electric, Porsche’s second station wagon will arrive in 2020

The Mission E Cross Turismo concept Porsche unveiled during the 2018 Geneva Auto Show will morph into a production model tentatively named Taycan Cross Turismo. This 600-horsepower electric station wagon will arrive in showrooms by 2021.
Cars

Automakers are spending billions on self-driving technology people are afraid of

Automakers are spending billions of dollars on developing the technology that will power self-driving cars, but research shows consumers have no interest in giving up control. Will they ever recoup their investment?
Cars

Mustang-like and electrified. What did Ford just show a preview of?

Ford posted an enigmatic picture of a blue Mustang emblem on a black background right as Tesla prepared to introduce the Model Y. Is the Blue Oval teasing a hybrid Mustang, or is it previewing a Mustang-inspired, battery-powered crossover?
Cars

Amazon and Kia team up to simplify EV home-charging station installs

Kia Motors announced a new program with Amazon for electric vehicles. Customers planning to purchase a new Kia EV or PHEV can check out recommended Level 2 240-volt home charging stations and arrange installation in their homes.
Cars

Unrestrained by heritage, Polestar sets its sights on becoming a digital brand

With no heritage to worry about, Polestar is free to move full-speed ahead towards its goal of becoming a digital brand. All of the company's upcoming models will be electric, and they will inaugurate an Android-powered infotainment system.
Cars

Audi’s traffic light information system shows the challenges facing V2X tech

Audi’s traffic light information system is among the first commercial applications of potentially game-changing V2X tech. So how does it work in the real world? We spent a few days getting stuck at red lights to find out.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

Fisker plans sub-$40,000 electric SUV with 300 miles of range for 2021

Fisker Inc. plans to launch an electric SUV with a base price of under $40,000, and a range of around 300 miles in 2021. The unnamed vehicle could compete with the Tesla Model Y, if it ever gets into production.
Cars

Tesla gives us a cryptic look at its cyberpunk, Blade Runner-inspired pickup

Tesla has started designing its long-promised pickup truck. The yet-unnamed model will come with dual-motor all-wheel drive and lots of torque, plus it will be able to park itself. It could make its debut in 2019.