AOL: Display ads up, profits and subscriptions down

aol baffles with new brand and logo  fish

AOL has released its financial results for the first quarter of 2011, and the company is eager to position its latest figures as the start of a turnaround for the beleaguered online media company. And AOL does have some numbers to crow about: revenue it earns from display advertising across its properties increased 4 percent to $130.5 million during the quarter, the first time AOL has seen an uptick in its display advertising numbers since the end of 2007. However, the company’s overall advertising revenue remained “essentially flat”, subscription revenue declined 24 percent compared to a year ago as the company continues to shed Internet access subscribers, and total revenues for the company were down to $551.4 million for the quarter, down 17 percent from a year ago. AOL’s overall income for the quarter was a mere $4.7 million, down 86 percent compared to a year ago.

“Today represents an important milestone in the turnaround of AOL as global display revenue grew for the first time since Q4 2007,” said AOL chairman and CEO Tim Armstrong, in a statement. “I am proud of the work completed thus far and we remain focused on accelerating our momentum through continued execution of our strategy to become the premier digital content company.”

AOL, now based in New York, has been struggling to convert itself from a walled-garden Internet access provider to a broad collection of ad-supported sites and services since its separate from Time Warner in 2009. AOL’s strategy for broadening its content offerings has been largely based on acquisitions: in addition to its recent high-profile takeover of The Huffington Post earlier this year for $315 million (and commensurate layoffs), AOL has been building on its 2009 acquisition of local-news oriented Patch and attempting to build on its tech blog acquisitions like Engadget and Techcrunch.

Although an uptick in revenue for display advertising may bode well for AOL’s future, it was the only non-negative number in the company’s quarterly results, and AOL still faces significant challenges. Search and contextual ad revenue for the quarter was down 21 percent fo $95.8 million, and overall advertising revenue was down 11 percent to $354.3 million for the quarter. A> says it has about $381.8 million in cash in the bank.

Investors nonetheless responded positively to AOL’s results, sending the company’s stock as much as 10 percent higher in trading after the results were released.


Tesla cuts workforce by 7 percent, ends referral program to trim costs

Tesla has announced plans to trim its workforce by seven percent, and it will end the referral program that rewards customers who help it sell cars. These measures are ways to cut costs and boost profits.

Nvidia’s next midrange card might be a GTX 1660 Ti, rumors suggest

Nvidia may be working on a non-RTX Turing graphics card called the 1660 Ti. Rumors suggest it will have around 20 percent fewer CUDA cores than the RTX 2060 and will lack ray tracing support.
Social Media

Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests

Did you know Facebook tracks your interests, including political and multicultural affiliations? According to a recent Pew study, 74 percent of adult users in the U.S. have no idea Facebook keeps a running list of your interests.

Tidying up with Netflix’s Marie Kondo? Save on ClosetMaid essentials at Wayfair

Netflix recently premiered Tidying Up with Marie Kondo, a show about decluttering and organizing. If you want to try to live by her philosophy in 2019, Wayfair is offering up to 70 percent off on ClosetMaid's organization essentials.

Faster new PCIe 5.0 standard leapfrogs the best feature of AMD’s Ryzen 3

PCIe 5.0 will bring even faster data transfers, but it may only be found on HPCs and servers initially. The standard is four times faster than your current PC at transferring data, and new devices could appear later this year.

From Chromebooks to MacBooks, here are the best laptop deals for January 2019

Whether you need a new laptop for school or work or you're just doing some post-holiday shopping, we've got you covered: These are the best laptop deals going right now, from discounted MacBooks to on-the-go gaming PCs.
Product Review

LG Gram 14 proves 2-in-1 laptops don’t need to sacrifice battery for light weight

The LG Gram 14 2-in-1 aims to be very light for a laptop that converts to a tablet. And it is. But it doesn’t skimp on the battery, and so it lasts a very long time on a charge.

Keep your laptop battery in tip-top condition with these handy tips

Learn how to care for your laptop's battery, how it works, and what you can do to make sure yours last for years and retains its charge. Check out our handy guide for valuable tips, no matter what type of laptop you have.

Protect your expensive new laptop with the best Macbook cases

If you recently picked up a new MacBook, you’ll want something to protect its gorgeous exterior. Here, we've gathered the best MacBook cases and covers, whether you're looking for style or protection.

Watch out for these top-10 mistakes people make when buying a laptop

Buying a new laptop is exciting, but you need to watch your footing. There are a number of pitfalls you need to avoid and we're here to help. Check out these top-10 laptop buying mistakes and how to avoid them.

Don't spend a fortune on a PC. These are the best laptops under $300

Buying a laptop needn't mean spending a fortune. If you're just looking to browse the internet, answer emails, and watch Netflix, you can pick up a great laptop at a great price. These are the best laptops under $300.

Dell XPS 13 vs. Asus Zenbook 13: In battle of champions, who will be the victor?

The ZenBook 13 UX333 continues Asus's tradition of offering great budget-oriented 13-inch laptop offerings. Does this affordable machine offer enough value to compete with the excellent Dell XPS 13?

Take a trip to a new virtual world with one of these awesome HTC Vive games

So you’re considering an HTC Vive, but don't know which games to get? Our list of 25 of the best HTC Vive games will help you out, whether you're into rhythm-based gaming, interstellar dogfights, or something else entirely.

The Asus ZenBook 13 offers more value and performance than Apple's MacBook Air

The Asus ZenBook 13 UX333 is the latest in that company's excellent "budget" laptop line, and it looks and feels better than ever. How does it compare to Apple's latest MacBook Air?