Skip to main content

Google shutting down Chrome app launcher because no one cares

Chrome browser.
Image used with permission by copyright holder
Not a day goes by that I don’t completely neglect the existence of the Chrome app launcher. And yet, here we are, facing its extinction dead-on. After realizing that most people are reluctant to launch their Chrome Web apps outside of the Chrome Web browser, Google has decided to retire the Chrome app launcher program for Windows, Mac, and Linux, according to a blog post published earlier today. The Chrome OS version, however, will remain intact.

“The app launcher makes Chrome apps easy to open outside the browser,” writes Google Chrome Engineering Director Marc Pawliger, “but we’ve found that users on Windows, Mac, and Linux prefer to launch their apps from within Chrome.”

Recommended Videos

Instead of compartmentalizing Chrome’s feature set, Google is opting to make the Web browser itself easier to use by adding features like push notifications for Web pages, thereby nullifying the long-forgotten notification center. If you’re an avid user of the Chrome app launcher, fear not, as the software will be slowly eradicated over the next several months, which you’ll be reminded of in a “notice” from the Alphabet subsidiary.

Please enable Javascript to view this content

In the next few weeks, you can expect to no longer see the launcher each time a Chrome app is installed, and in July, the launcher will be wiped entirely from the confines of the Internet.

Nevertheless, this by no means indicates that you’ll no longer be able to download Chrome apps. Instead, they’ll be conveniently packaged in your browser, accessible either by clicking the bookmark bar’s “apps shortcut” menu or by typing chrome://apps in the omnibox.

Considering the Chrome app launcher originally released for Windows in July 2013, its termination will undoubtedly serve as a disheartening celebration of its third anniversary. On a more optimistic note, the launcher is here to stay on Chrome OS, which quite honestly is the only place it made sense to begin with. Perhaps now we’ll see the day when Chrome doesn’t gnaw away at my laptop’s precious RAM and battery life.

Gabe Carey
Former Digital Trends Contributor
A freelancer for Digital Trends, Gabe Carey has been covering the intersection of video games and technology since he was 16…
ChatGPT monthly usage may now rival Google Chrome
A person sits in front of a laptop. On the laptop screen is the home page for OpenAI's ChatGPT artificial intelligence chatbot.

A number of popular generative AI platforms are seeing consistent growth as users are figuring out how they want to use the tools -- and ChatGPT is at the top of the list with the most visits, at 3.7 billion worldwide. So many people are visiting the AI chatbot, and its figures are rivaling browser market share. It can only be compared to Google Chrome figures in terms of monthly users, which is estimated to be around 3.45 billion.

Statistics from Similarweb indicate that ChatGPT saw a 17.2% month-over-month (MoM) growth and a 115.9% year-over-year (YoY) traffic growth. Some highlights that spurned the ChatGPT growth during 2024 include its parent company, OpenAI, updating its web address from a subdomain, chat.openai.com, to a main domain, chatgpt.com. The tool especially saw a surge of traffic in May 2024, when it hit a 2.2-billion-visit milestone, and has been growing ever since, according to Similarweb researcher David F. Carr.

Read more
This underrated Google Chrome feature turned me into a power user
google chrome automatic tab groups featured

I don't like when my web browser pesters me. It's one of the many reasons I use Google Chrome over Microsoft Edge, but for once, I'm actually thankful to catch a stray pop-up in Chrome.

You may have seen a similar pop-up in Chrome, assuming you consider it the best browser, like I still do. When your tab count gets unmanageable, Chrome will offer to group your tabs together. I dismissed this notification probably a dozen times, but I decided to finally give it a shot one day. And it completely changed how I use Chrome.
The time saver

Read more
This upcoming AI feature could revolutionize Google Chrome
Google's Gemini logo with the AI running on a smartphone and a PC.

One of the latest trends in the generative AI space is AI agents, and Google may be prepping its own agent to be a feature of an upcoming Gemini large language model (LLM).

The development, called Project Jarvis, is an AI agent based within the Google Chrome browser that will be able to execute common tasks after being given a short query or command with more independence than before. The inclusion of AI agents in the next Chrome update has the potential to be the biggest overhaul since the browser launched in 2008, according to The Information.

Read more