Skip to main content

European retailers are charging 317% above list price for the RTX 3080

Image used with permission by copyright holder

A report from 3D Center reveals the dire state of the graphics card market in Europe. The German outfit analyzed the prices of graphics cards from some of the top European retailers and found some are charging as much as three times the MSRP for RTX 30-series cards. AMD’s RX 6000 cards were found to be equally as expensive, with prices that range from two times to two-and-a-half times above MSRP.

The most egregious model is the RTX 3080, which launched with a list price of 719 Euros (around $880 U.S. at current rates). The “best price” for the card currently, according to 3D Center, is now 2,999 Euros, or around $3,650 — a 317% price increase.

The data gathered by 3D Center shows a steady growth in price throughout 2021, with prices hitting an all-time high on May 16, when the last data points were gathered. As executives from Nvidia warn of further shortages, we can only anticipate that the prices will continue to climb.

Nvidia cards show the clearest price gouging, but AMD cards are significantly marked up, too. The Radeon RX 6900 XT is, out of all AMD and Nvidia cards, selling closest to its list price. There’s still a 70% increase, however. The card launched for 999 Euros (around $1,200) and is now selling for as much as 1,799 Euros (around $2,200). The RTX 3070 shows a 189% increase, the RX 6800 shows a 159% increase, and even the budget-focused RTX 3060 is selling for 204% more than its list price.

It’s remarkably normal to see such insane prices for graphics cards as the GPU shortage and semiconductor shortage as a whole continues. Even our list of the best GPU deals is full of cards that are not only overpriced, but underpowered. The GTX 1050 Ti — which is a dinosaur by the GPU standards of today — is selling for close to $400, for example, which should be the price of an RTX 3060 Ti.

You can’t find a graphics card for list price anywhere. Thankfully, we have a few alternatives to buying a GPU that will save you money while allowing you to play the latest games.

Editors' Recommendations

Jacob Roach
Senior Staff Writer, Computing
Jacob Roach is a writer covering computing and gaming at Digital Trends. After realizing Crysis wouldn't run on a laptop, he…
We now know the eye-watering price of Nvidia’s RTX 4090 gaming laptops
XMG Neo 16 gaming laptop over a green background.

Nvidia's upcoming mobile GPU range is on the way, and soon, laptops equipped with an RTX 4090 will be out in the wild. Unfortunately, they won't be cheap.

We've just spotted one such laptop, and the price is downright terrifying. If not for the portability factor of laptops, you might be better off just buying a desktop graphics card instead.

Read more
AMD’s new graphics cards are sold out, and scalpers are already charging twice the price
Listings for AMD's RX 7900 XTX and RX 7900 XT graphics cards.

AMD's new RX 7900 XTX and RX 7900 XT graphics cards went on sale Tuesday morning, but they sold out in a flash. Some retailers only had cards in stock for a few minutes, and although there are a few stragglers, it's clear AMD's latest graphics cards are popular.

If you were hoping to score the RX 7900 XTX, you're out of luck. It's sold out at every retailer I checked, including AMD's own website. I queued on AMD's website for an hour to buy a card, but only the weaker RX 7900 XT was still in stock. It sold out during the course of writing this article. As you can read in our RX 7900 XTX versus RX 7900 XT comparison, the XTX model is a clear favorite.

Read more
Want an RTX 4080? Prices suggest you may as well get a 4090
Four RTX 40-series graphics cards on a black background.

As we get closer to the release date of Nvidia's RTX 4080 16GB, more and more retailers are starting to put the card up for sale. Today, Micro Center revealed the prices of several models of the GPU.

Unfortunately, those who hoped to score a cheap RTX 4080 may need to change their plans. The way the graphics card is priced, you might as well be buying an RTX 4090 instead.

Read more