Playable Ads in Windows devices lets users ‘stream’ full app functionality

playable ads microsoft playableadverts2
Microsoft has debuted a new system which it hopes will capture more engaged users for app installs by allowing applications to run in their entirety within an online ad. In essence, this would let users ‘stream’ an application, giving them an idea of what the full app is like.

The idea of streaming applications within ads has been around for a couple of years now and is certainly effective. It means users don’t need to download and install an app to find out what it’s like to use. It’s useful for avoiding misunderstandings about what an app can and can’t do, and it makes it easier for app makers to hook users on specific features by giving them a live, interactive demonstration.

While Google may have pioneered the technique, (thanks MSPowerUser) Microsoft is now picking it up, and has made it compatible with the Windows Store. Called “Playable Ads,” the new ads will allow for users to play around with an app for up to three minutes within the ad itself.

That means interacting with the app as if it were installed on the device. At the end of the three-minute session, they will be prompted with an offer to install it. Microsoft hopes developers will begin using these sorts of ads in the future, suggesting that they can offer an engaging experience to users right from the get-go and that research suggests those who install games after playing them for a few minutes are much more likely to continue playing than those who install based on a product description.

To create a playable ad, Microsoft suggests that all you need do, as a developer, is go to your developer dashboard and create a “New Campaign,” and from there a new Playable Ad can be created in minutes.

Product Review

You don't need Alexa in your microwave, but you'd be surprised what she can do

Amazon has added to its long portfolio of products with the AmazonBasics Microwave, a small appliance that works with Alexa. We took the microwave for a test drive to find out more.
Computing

Microsoft’s Windows 10 Mail client goes freemium with the introduction of ads

Microsoft Windows Insiders are finding a nasty surprise inside the Mail app on the latest Windows 10 preview build in the form of banner ads. These ads will appear in the Mail app regardless of the webmail service you use.
Computing

Microsoft’s Always-Connected PCs gets more powerful with 64-bit app support

Microsoft announced that developers can start creating 64-bit apps for Always-Connected PCs powered by Snapdragon processors. The Windows Store will also begin to accept 64-bit app submissions for Microsoft's Windows on ARM.
Gaming

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.
Computing

Turn your iPad into a display for your new Mac Mini with this workaround

The folks at Luna Display have figured out a workaround which lets you get the best of both worlds and use Wi-Fi and an adapter in order to turn your iPad into a display for the 2018 Mac Mini.
Computing

Latest SMS breach could allow hackers access to your online accounts

A new security breach that exposed more than 26 million text messages could be a huge nightmare for users relying on two-factor authentication. Many of the SMS on the database contained security codes and account reset links.
Computing

Apple discontinues AirPort Extreme, Time Capsule as it exits Wi-Fi router business

Apple is now officially no longer in the router business. The company had already stopped selling the AirPort Express, and now its retail stores and websites have stopped offering the AirPort Extreme and Time Capsule.
Computing

All the best Apple MacBook deals for Black Friday 2018

Shoppers looking for a new Apple laptop could find huge savings on a new MacBook come Black Friday. Retailers are offering discounts as much as $650 on select MacBook, MacBook Air, and MacBook Pro models this holiday season.
Computing

Secure your Excel documents with a password by following these quick steps

Excel documents are used by people and businesses all over the world. Given how often they contain sensitive information, it makes sense to keep them from the wrong eyes. Thankfully, it's easy to secure them with a password.
Computing

Lost your router? Here's how to find its IP address to help track it down

Changing the login information for your router isn't always easy, that's why so many have that little card on the back. But in order to use it, you need to know where to go. Here's how to find the IP address of your router.
Computing

PDF to JPG conversion is quick and easy using these simple methods

Converting file formats can be an absolute pain, but it doesn't have to be. We've put together a comprehensive guide on how to convert a PDF to JPG, no matter which operating system you're running.
Computing

Crypto hangover could take blame for Nvidia’s potential GeForce RTX 2060 delay

Nvidia's delay in announcing a ship date for its GeForce RTX 2060 GPU could be due to a burst in the cryptocurrency mining bubble. Executives blamed the crypto hangover for an oversupply of inventory on existing GTX 1060 cards,
Computing

Save $900 on the ThinkPad X1 Carbon and more with Lenovo’s Cyber Monday sales

In the latest set of holiday sales, Lenovo is heavily discounting its fifth-generation ThinkPad X1 Carbon and other popular Windows laptops and 2-in-1s for the holiday shopping season.
Computing

Want to make one hard drive act like two? Here's how to partition in Windows

If you don't want all of your files stored in one place but only have one drive to work with, partitioning is your best way forward. Here's how to partition a hard drive in Windows 10, step by step.