Skip to main content

Prices for Nvidia’s RTX 3090 Ti GPU are out of control

It was inevitable that Nvidia’s latest video card, the GeForce RTX 3090 Ti, would generate unprecedented demand. After all, it is Team Green’s latest flagship GPU and will likely represent the final product to ever be released as part of its Ampere-based lineup before the arrival of its next-gen RTX 40-series graphics cards.

As expected, the 3090 Ti was immediately sold out upon its launch at certain retailers. As a result, the graphics cards’ aftermarket price is now reaching the $3,000 mark. You will therefore now have to pay a full $1,000 above the manufacturer’s suggested retail price (MSRP) if you want to equip your PC with the video card.

A Nvidia RTX 3090 Ti sits on a silver table.
Nvidia

PCMag noticed that the RTX 3090 Ti, which Nvidia launched with a $1,999 price tag, is now being offered by third-party sellers on online retailer Newegg for $2,999, with some listings even reaching $3,236.

Recommended Videos

Naturally, interest for the Founders Edition of the RTX 3090 Ti will be high. However, even though it was being sold on Best Buy on Tuesday for $1,999, a reseller is offering the card for $3,849.

Please enable Javascript to view this content

Ever since the GPU shortage began, eBay has been the go-to location for those interested in obtaining a video card. To this end, PCMag used its Terapeak tracking tool to confirm several sold listings of the RTX 3090 Ti (which includes custom models), and found prices ranging between $2,569 and $2,800.

Granted, that’s slightly more affordable than the other aforementioned listings on alternative market places, but it’s still a steep asking price for a graphics card, no matter how you look at it.

The product page and prices on Newegg for the Nvidia RTX 3090 Ti GPU.
Image source: PCMag/Newegg Image used with permission by copyright holder

PCMag speculates that the inflated price points for the RTX 3090 Ti can be attributed to its cryptocurrency mining abilities — hashing tracker NiceHash confirms that the board is among the most Ethereum mining-friendly GPUs. Any crypto miner who has outfitted their setup with the RTX 3090 Ti can generate $5.25 a day, which would equate to $162.75 per month at current ETH rates.

Many products stemming from Nvidia’s popular RTX 30-series impose a cap on mining crypto. The RTX 3090 Ti, meanwhile, is exempt from any Ethereum mining limiters.

If Ethereum’s proof-of-stake concept materializes in the coming months — and all signs point toward this scenario coming to fruition in the near future — then Ethereum mining on Nvidia boards will no longer be possible. Only time will tell whether it’s worth the initial investment for miners hoping to reap the benefits.

As for the general state of the GPU market in terms of prices, we are approaching a stage where prices for video cards are finally returning to their MSRPs. Asus, meanwhile, is applying a 25% price cut for its Nvidia cards starting today.

Other custom models for Nvidia’s RTX 3090 Ti will be far more expensive than some of the aforementioned figures. For example, the starting price for the Asus RTX 3090 Ti TUF Gaming edition will cost 4,649 Canadian dollars, which would be $3,689 in U.S. regions. Another variant from Asus, the RTX 3090 Ti ROG Strix LC, will be available for 5,239.93 Canadian dollars ($4,158).

Even if you are somehow able to purchase the RTX 3090 Ti for its $2,000 MSRP, is it even worth buying? For a comprehensive breakdown of the answer, check out our recent feature outlining its drawbacks and selling points. We also put it up against its predecessor, showcasing the differences.

Zak Islam
Former Digital Trends Contributor
Zak Islam was a freelance writer at Digital Trends covering the latest news in the technology world, particularly the…
The RTX 50-series is the worst GPU launch in recent memory
The RTX 5090 sitting on a pink background.

Nvidia has had some less-than-stellar graphics card launches over the years. Its RTX 2000-series was poorly received, with little interest in the flagship features of the time, and the RTX 40-series hardly blew us away. But the RTX 50-series has been something else entirely. It's the worst GPU launch I can remember in a long time.

If you've been following along, the latest is that the RTX 5060 and 5060 Ti are delayed again. But that's just one more straw on the camel's funeral pyre for this catastrophic GPU generation.
In the beginning, there was overhype
It all started off strong for the RTX 50 series. Nvidia CEO Jensen Huang took to the stage at CES 2025 and made some truly grandiose claims which had everyone excited. The RTX 5090 was going to double performance of the RTX 4090. The RTX 5070 was going to offer 4090-level performance at $549. Multi frame generation was going to give Nvidia such a lead, that AMD's cards would look ridiculous in comparison.

Read more
Nvidia might once again delay the GPU gamers want most
Two RTX 4060 graphics cards stacked on top of each other.

If a GPU is yet to be announced, can we consider it to be delayed? Maybe, maybe not, but if you trust leakers, Nvidia's upcoming best graphics cards for gamers on a budget are seemingly stuck in limbo. The RTX 5060 and the RTX 5060 Ti are said to be delayed once again, and gamers might have to wait for quite a long time to get their hands on one of the new RTX 50-series GPUs.

This grim update comes from Board Channels, which is a website frequented by people who claim to be affiliated with Nvidia's add-in board (AIB) partners. According to the report, the RTX 5060 Ti (in both its iterations, meaning the 8GB and the 16GB models) will now launch in mid-April, followed by the RTX 5060 in mid-May. Nvidia is said to have notified its AIBs about these delays.

Read more
The price might not be the problem with Nvidia GPUs after all
The RTX 5090 sitting on a pink background.

European markets are seeing dips in prices of the Nvidia RTX 50-series GPUs as the exchange rate between the euro and the dollar has become stronger. This has allowed Nvidia to slash the prices of some of its current graphics cards by approximately five percent.

According to Videocardz, Nvidia has updated the pricing for its Germany sector webpage, changing the price of the RTX 5090 to €2,230 from its launch price of €2,330. The RTX 5080 has dropped from €1,170 to €1,120. The RTX 5070 has dropped from €650 to €620. Notably, the RTX 5070 Ti maintains its €880 pricing, likely because it is the only graphics card to be released without a Founders Edition variant.

Read more