Skip to main content

Don’t be fooled! Study exposes most popular phishing email subject lines

Image used with permission by copyright holder

Phishing emails are often a tactic frequently leveraged by cybercriminals to fool you into opening fraudulent messages that might eventually infect your computer or put your identity at risk. Well, a recent study out by the cybersecurity company Barracuda, spotted by ZDNet, has now exposed some of the most common phishing email subject lines used to exploit businesses.

Recommended Videos

In an examination of 360,000 emails over three months, the researchers at Barracuda discovered that the number one phishing email subject line is “request.” Coming in second is “follow up,” and in third is “urgent/important.” Some of the other popular phishing subject lines used by cybercriminals also refer to banking tasks and finances. These include “payment status,” “purchase,” “invoice due,” as well as “direct deposit,” “expenses,” and “payroll.”

Other popular phishing subject lines include “are you available?” and “are you at your desk,” as well as “Re:.” Most of these subject lines bring up a sense of urgency and try to grab your attention right away and fool you into clicking the email without thinking first. Some cybercriminals also go as far to make it seem like these phishing messages come from within an organization.

There have been several high-profile hacks in recent times which were, in part, led by phishing emails. This includes “Ryuk” which is a malware finds its origins in payroll-themed phishing emails. In 2018, Russians were also found to be specifically targeting both U.S. and European email accounts with the “Cannon” malware.

In order to avoid being tricked by phishing emails — or have your computer infected by the viruses often attached inside — there are several practices which you can follow. You should never open emails from suspicious addresses, and you should never use the macro function in Microsoft Word. You also should ensure that your antivirus software is up to date and that you’re running the latest and fully patched version of Windows or MacOS. Also, be sure to check out our list of the best free antivirus software, if you don’t have one.

Another great practice is to enable multi-factor-authentication to verify your logins for important accounts. Google has a quiz which can help educate you on how to spot phishing messages and avoid becoming a victim of cyber crimes. We also have a guide on creating the best passwords, and a guide to phishing which explains the tactic in full detail.

Please enable Javascript to view this content

Arif Bacchus
Arif Bacchus is a native New Yorker and a fan of all things technology. Arif works as a freelance writer at Digital Trends…
My favorite web browser is one you’ve probably ignored – and you shouldn’t
Opera browser on a laptop.

The world of web browsers is divided across some deep fault lines. On one hand, you have Chrome and Safari, which are clearly segregated across ecosystems and command the lion’s share of the market. Edge is a distant third, while Firefox and Brave are mostly tied to small enthusiast communities. 

Then we have new entrants like Arc, which are trying to radically reimagine the concept of a web browser. Smushed between the big players and small fish, we have the Opera browser. It has been around for a while, but in the past couple of years, it has really picked up the pace of innovation.

Read more
6 security settings I always change on a new Windows PC
The Windows Security app in Windows 11.

It's tempting to jump straight into personalizing a new Windows 11 PC — apps, wallpaper, the works. I've been there. There's just something about tweaking a new machine that makes it feel like yours. But before the fun starts, I always take some time to lock down the security settings. It's a small effort that pays off with peace of mind, especially with so many online threats lurking out there. After all, nothing kills the excitement of a new PC faster than running into a virus or security scare.

Here are the settings I change every time I get a new Windows 11 PC — and why they matter.

Read more
It’s not your imagination — ChatGPT models actually do hallucinate more now
Deep Research option for ChatGPT.

OpenAI released a paper last week detailing various internal tests and findings about its o3 and o4-mini models. The main differences between these newer models and the first versions of ChatGPT we saw in 2023 are their advanced reasoning and multimodal capabilities. o3 and o4-mini can generate images, search the web, automate tasks, remember old conversations, and solve complex problems. However, it seems these improvements have also brought unexpected side effects.

What do the tests say?

Read more