Skip to main content

There’s never been a better time to land on this brilliant 404 page

With the global economy currently dealing with a multitude of challenges, and people everywhere watching nervously as prices and bills continue to climb, there’s perhaps no better time to land on the Financial Times’ brilliant 404 error page.

On most websites, the “page not found” message is still a rather dry affair containing little more than a simple message about a possible mistyped address or something about the page  no longer existing.

The FT’s 404 page, on the other hand, takes a more creative approach, saying, “Why wasn’t this page found? We asked some leading economists …”

It then offers a list of explanations cleverly crafted from the perspective of various economic schools of thought. It also reads like a refresher in economic theory, highlighting many of the subject areas hitting the news today and therefore making perfect reading for these challenging times.

Here are some examples:

The government has limited the number of pages in circulation.

Classical economics
There is no such page. We are not going to interfere.

Supply and demand
Demand increased and a shortage occurred.

High taxes on content publishers prevented them hiring the person who would have written this page.

Laissez Faire Capitalism
We know this page is needed, but we can’t force anyone to make it.

Speculative bubble
The page never actually existed and was fundamentally impossible, but everyone bought into it in a frenzy and it’s all now ending in tears.

The FT's 404 error page.

The FT’s 404 page has actually been online for a few years now. On its website, the publication describes how the idea for it came about: “This is a page that hasn’t had a lot of love from the technology team over the last few years, but considering that we’ve disappointed the reader by not giving them what they want, we thought we should make more of an effort with the content of the error page.”

It then ran a survey among FT staff to find the most popular ideas that amused them most before arriving at the list of reasons we see today.

Of course, the FT isn’t the only one to have some fun with its 404 page. NASA’s, for example, features a photo of the universe with the message: “The cosmic object you are looking for has disappeared beyond the event horizon,” while Pixar’s shows an image of Sadness from Inside Out, with the message: “Awww … don’t cry. It’s just a 404 Error! What you’re looking for may have been misplaced in Long Term Memory.”

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Best gaming laptop deals: Portable gaming rigs from $600
The Alienware x17 R2 Gaming Laptop viewed from the back.

If you're keen to game while on the move, you need a sweet gaming laptop. Regular laptop deals won't cut it as you need something with a dedicated graphics card and maybe even something with some cool gamer looks too. Gaming laptops aren't cheap but that doesn't mean there aren't some great deals around. If you're looking to invest in a cool new gaming laptop, we've picked out the current best deals around right now. We've considered different budgets as well as different requirements so there's something for everyone below. Take a look and see what appeals to you.
Lenovo IdeaPad Gaming 3 -- $600, was $900

Known as one of the best laptop brands for both gaming and business purposes, Lenovo knows how to make a robust system. The Lenovo IdeaPad Gaming 3 packs a lot into its great price tag. It has an AMD Ryzen 5 5600H processor, 8GB of memory and 256GB of SSD storage. More storage space would be nice but if you're fine just having a few games installed at once, this won't slow you down. It also has an Nvidia GeForce RTX 3050 Ti graphics card which is great for playing the latest games if you don't mind tweaking the detail level. As well as that, there's a 15.6-inch full HD screen, white backlit keyboard and a cool-looking style to the laptop.

Read more
Why is my printer offline? How to solve the most common printer problems

When you need to print a label to prepare a shipment or output some documents for an important meeting, finding that your normally reliable printer is offline can be incredibly frustrating. Often you print something because it needs to be shipped or taken somewhere. When trouble arises, you're delayed and need a quick solution.

Even the best printers can run into trouble occasionally. Let's look at some common printer problems and how you can get it back online again.
The universal solution

Read more
The best laptops you can buy, tested and rated by experts
dell xps 13 9315 review 06

Our expert laptop reviewers have tested and reviewed more than 500 laptops over the years, searching for the best of the best. But to earn the crown as the best laptop in 2023, it needs to have it all: gorgeous design, killer performance, a productive keyboard, long-lasting battery life, and much more.

Each of the laptops below has been vetted thoroughly by us here at Digital Trends. Whether it's an affordable Chromebook or a top-of-the-line gaming laptop, they've all been subjected to real-world testing, as well as benchmark and battery tests, to collect data to objectively pit them against each other.

Read more