Steve Jobs, the influential, innovative and controversial founder of Apple, would have turned 60 today had he not lost his battle with pancreatic cancer in October of 2011. Current Apple CEO Tim Cook honored the memory of his predecessor and colleague on Twitter with one of Jobs’ most well-known quotes; “the only way to do great work is to love what you do.”
While Jobs has passed, his memory lives on. The culture of Apple is still molded from his vision, and though every decision by Tim Cook is criticized from the perspective of whether it is what Jobs would have done, the company still sits the foundation of design excellence he built. It’s proven to be a strong foundation, too. Apple’s market capital has reached new heights in recent weeks while rumors of a potential Apple Car project circulate.
Cooks’ tweet was followed by an outpouring of support, with almost 11,000 retweets and counting, including numerous magazines and industry analysts. If some Apple headliners, like Jony Ive and Craig Federighi, are missing from the list it’s only because they aren’t on Twitter at all. Cook’s somewhat active presence is unusual among the company’s top brass.
It’s impossible to know what technology Jobs might have encouraged if he’d lived on, but we do know his legacy and his company continues to push the limits and explore new territory even after his life was cut short. Happy birthday, Steve!
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