Twitter advertising revenue swiftly challenging MySpace

Twitter - revenueMarket research firm eMarketer believes that Twitter could take in $150 million in advertising this year – more than three times the advertising revenue it saw last year. The analysts believe that most of this money will come from US companies and that next year, Twitter could be raking in as much as $250 million in advertising.

Surprisingly, MySpace was able to just barely outdo Twitter’s advertising income with $184 million, but the flailing company’s revenue has been consistently slipping, and it won’t be able to hold any lead for long. It’s projected to only pull in $156 million next year, versus $288 million this year.

While there’s nothing shocking about the fact that MySpace is in a slump, Twitter’s success is significant since the social networking site only recently jumped into advertising. Only after taking its time to establish and refine its platform did it start working on its business and promotional tools. But once Promoted Tweets, Promoted Trends, and Promoted Accounts came on the scene (amid mild and swiftly extinguished outrage), Twitter’s revenue exploded.

Social networking advertising revenue in general has experienced significant growth this year, EMarketer found that $6 billion will be spent on advertising in 2011, and that this number will jump to $8.1 billion next year. Facebook, naturally, is well ahead of the pack, and estimated to hold and grow this lead in the coming years. Still, the growth that Twitter is experiencing is very reminiscent of how Facebook shot to becoming a top advertising space, and also seems to be following a similar formula allowing businesses to mold their campaigns within the social network’s confines. Clearly, it’s working, and we expect to see Twitter’s advertising revenues coming in second only to Facebook in the next five years. It’s just one more slight against MySpace, which continues to lose any edge it once had over newcomer competition.

Music

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Photography

Get your Sagan on with 60 awe-inspiring photos of the final frontier

Few things instill a sense of wonder quite like the final frontier. The best space photos show off the beauty of Earth, our solar system, and the far corners of the universe. Here are our current favorites.
Computing

Microsoft Surface Studio 2: Everything you need to know

Microsoft's Surface Studio 2 comes with a new CPU, new graphics card, and a brighter display -- but is all of that worth the higher cost? Here's everything you need to know about the Surface Studio 2.
Computing

Want to use one drive between a Mac and Windows PC? Partitions are your best bet

Compatibility issues between Microsoft Windows and Apple Mac OS X may have diminished sharply over the years, but that doesn't mean they've completely disappeared. Here's how to make an external drive work between both operating systems.
Computing

Microsoft turns on the lights with a new white theme in Windows 10 update

Microsoft is introducing a new light theme in the upcoming version of Windows 10 and is currently beta testing the change with Windows Insiders. The clean-looking theme brings a much-needed facelift to Windows.
Computing

Four Andromeda-related Microsoft patents hint at new ways to use the device

Andromeda might be getting even more real as four Microsoft patents have surfaced recently, all of which hint at possible new use cases and other new configurations for the device. 
Computing

Here's why 64-bit (not 32-bit) dominates modern computing

Today's computing world isn't the same as it once was. With 64-bit processors and operating systems replacing the older 32-bit designs, we look at what 32-bit vs. 64-bit really means for you.
Computing

A Google patent shows a way to make VR even more immersive

Virtual reality can be a really immersive experience, but it does sometimes it does have boundaries. Google has addressed this problem by patenting shoes with a flexible region on the bottom.
Computing

Converting files from MKV to MP4 is quick and easy. Just follow these steps

MKV files have their place, but if you would rather convert your videos from MKV to MP4, there are two methods we consider the best and most efficient for getting it done. In this guide, we'll walk you through them step by step.
Computing

Heal your wrist aches and pains with one of these top ergonomic mice

If you have a growing ache in your wrist, it might be worth considering changing up your mouse for something ergonomic. But which is the best ergonomic mouse for you? One of these could be the ticket to the right purchase for you.
Computing

Our 10 favorite Chrome themes add some much-needed pizzazz to your boring browser

Sometimes you just want Chrome to show a little personality and ditch the grayscale for something a little more lively. Lucky for you, we've sorted through the Chrome Web Store to find best Chrome themes available.
Deals

All the Best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…