US Online Ads Fell for Second Quarter in a Row

web-adsInternet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002.

The $5.4 billion spent on Internet ads during the three months ending in June compared with $5.7 billion at the same time last year, according to data released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.

It marked the second consecutive quarterly decline in Internet advertising, the first time that has happened since the aftermath of the dot-com bust at the beginning of the decade. The fallout from that implosion resulted in eight consecutive quarters of falling online ad sales.

For the first half of this year, Internet advertising totaled $10.9 billion, also down 5 percent from the same period of 2008. Nearly half that money has been spent on search advertising, helping to further enrich Google Inc., which controls nearly two-thirds of the U.S. search market.

Google’s ad sales during the first half of the year edged up 4 percent. Those gains include ad revenue from outside the United States.

Unlike the distress and doubt that gripped Internet companies during the Web’s last advertising downturn, the mood is more sanguine this time.

That’s largely because this decline is perceived to be a temporary problem driven by the economic upheaval that has waylaid traditionally big ad spenders in the financial services, real estate and retailing sectors. With unemployment approaching 10 percent, online job listings also have plummeted.

Internet ad specialists are confident revenue growth will pick up as the U.S. economy recovers and marketers ramp up their efforts to connect with consumers who are increasingly going to the Web for information and entertainment.

The Web’s advertising prices also are generally lower than those offered in traditional media such as newspapers, magazines and TV.

The shifting ad trends are the main reason other media are suffering much steeper advertising declines than the Internet.

For instance, newspaper advertising has been falling for the past three years, including a 29 percent drop in the second quarter. Industry analysts doubt all the advertising that has migrated away from newspapers will return, even after the economy recovers.

Both television and radio broadcasters have suffered smaller declines, though still in double-digit percentages.

Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Home Theater

Throw away those EarPods -- we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our favorites, with all the features you want.
Home Theater

Banish the buffer screen with these tips for silky smooth streaming video

If you’ve been having troubles with streaming Internet videos from Netflix and other services in HD, the problem may be your network. Here’s how to make sure your streaming video experience goes smoothly.
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and others that do ... nothing particularly useful.
Computing

Mueller report releases on CD, forces Congress to find PCs with disc drives

The Mueller report was released this week to Congress via CDs and congressional members had to find PCs with working disc drives to access the 400-page document. The redacted report was also released to the public on a website.
Gaming

Kick off your streaming career with our complete guide to Twitch broadcasting

Streaming games on Twitch for the first time can be daunting to say the least, but with a few simple steps, it's remarkably easy to do. Here's how to do so using a PC, Mac, Xbox One, or PlayStation 4 console.
Computing

Google Chrome will get a Reader Mode for distraction-free desktop browsing

If Google's testing of Reader Mode on the Chrome Canary desktop browser is successful, soon all Chrome users will gain access to this feature. Reader Mode strips away irrelevant content on a webpage for distraction-free browsing.
Computing

Former student uses USB Killer device to fry $58,000 worth of college’s PCs

A former student used a USB Killer device to short circuit more than $58,000 of computers at a private New York college earlier this year. The student pled guilty to the charges and sentencing is scheduled to begin in August.
Computing

AMD Ryzen CPU prices get slashed ahead of Ryzen 3000 release

AMD's Ryzen CPUs have had their prices slashed as we edge towards the release of their third generation. Whether you're a gamer or someone who needs multi-threaded performance, there's a deal for everyone with some heavy discounts to take…
Computing

The number pad on HP’s Chromebook 15 makes spreadsheet work a breeze

HP's Chromebook 15 comes with a 15.6-inch display, a metal keyboard deck with full-size keys, and a dedicated number pad, making it the second Chromebook model, following Acer's Chromebook 715, to be suited for spreadsheet work.
Computing

Worried about your online privacy? We tested the best VPN services

Browsing the web can be less secure than most users would hope. If that concerns you, a virtual private network — aka a VPN — is a decent solution. Check out a few of the best VPN services on the market.
Computing

Gaming on a laptop has never been better. These are your best options

Gaming desktops are powerful, but they tie you down to your desk. For those of us who prefer a more mobile experience, here are the best gaming laptops on the market, ranging from budget machines to maxed-out, wallet-emptying PCs.
Computing

Here's how you can download the best free music players for your Mac

Tired of your Mac's default music player? Take a look at our picks for the best free music players available for your Apple rig. Whether you're a casual listener or an audiophile, you're sure to find something that fits your needs here.
Computing

Want to make calls across the internet for less? Try these great VOIP services

Voice over IP services are getting more and more popular, but there are still a few that stand above the pack. In this guide, we'll give you a few options for the best VOIP services for home and business users.