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Video: Steve Jobs gives us a tour of the first Apple Store

steve-jobs-apple-store-2001Yesterday, we wrote a piece about the 10th anniversary of Apple Stores, a risky concept that turned out to be one of the best decisions the company made in the last decade (among many good decisions). Being that we don’t see as much of Steve Jobs these days, he’s becoming as much a legend as a real person. Yet, when you see him in person (or on stage) there’s something about him that draws you in. Exposure does not break the mystique. He’s one of the founders of our industry, yet remains one of its most forward thinking individuals.

The folks at CNET dug up this old video of Jobs introducing the first Apple Store, which has changed somewhat since its inception a decade ago. While this first store had third party products like camcorders, a section for kids, and hundreds of boxed software programs, Apple has since removed almost all of those things, instead focusing solely on minimalist displays of its limited line of products: the Apple TV, MacBook, MacBook Pro, Macbook Air,  iMac, Mac Mini, iPad, iPhone, iPod Touch, iPod Classic, iPod Shuffle, iPod Nano, and a few accessories and software titles. It’s concept of the Genius Bar, a place where people can come talk to a computer expert for help, took off and cause competitors like Best Buy to launch its own version of a Genius: the Geek Squad.

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Jeffrey Van Camp
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