Amazon Kindle Going to Target

att finally listens to customers will spend 1b upgrade network amazon kindle2

Amazon.com is making its first brick-and-mortar retail move with its Kindle ereader—and the deal is with Target. Target has announced it will begin selling Kindle ereaders beginning April 25 for $259. Up until now, the Kindle readers have been available exclusively from Amazon, and the deal marks the first time Amazon is partnering with a traditional retailer to bring the Kindle to consumers.

The Kindle will initially go on sale at Target’s flagship store in Minneapolis along with over 100 locations in South Florida, with rollouts to additional Target locations in the United States later this year. The deal appears to apply only to Amazon’s 6-inch Kindle e-reader; the larger Kindle DX will still be available only from Amazon.

“Target’s reputation for excellence and value makes it the perfect fit for Kindle,” said Amazon Kindle senior VP Steve Kessel, in a statement. “We’re excited to work with them to bring readers around the country a new way to discover and buy Kindle, and with it, wireless access to a massive selection of over 500,000 books.”

The advantage of retail Kindle distribution for Amazon is that potential customers will be able to set hands on the e-reader before they buy. Talking up the benefits of an E-Ink display, the ability to carry around hundreds of books, and update subscriptions wirelessly is all well and good, but if the still market-dominating Kindle ereader wants to expand its market footprint, it’s going to need to reach consumers that haven’t so far been convinced by written descriptions or over-enthusiastic endorsements from Oprah. Putting a Kindle in a customer’s hands, even for a few minutes, might just do the trick.

Amazon has not announced if if plans to make deals with other retailers; nothing in the language announcing its deal with Target denotes the arrangement is exclusive.

Smart Home

Consumer groups call out retailers in a bid for better IoT security

Consumer groups posted a "Dear retailer" letter on February 12 that called out Walmart, Best Buy, Amazon, and Target, shaming the companies for selling insecure smart home devices.
Gaming

Buy a new Switch console and get a $35 eShop gift card at some retailers

Multiple retailers are currently offering the Neon Blue and Red Nintendo Switch console with a free $35 eShop gift card. The system still costs the standard $300 and includes Joy-Con controllers and the dock.
Smart Home

At KBIS 2019, LG brings its biggest lineup of Amazon Dash-equipped appliances

LG announced ahead of KBIS 2019 that its entire line of dishwashers and laundry appliances will now come pre-integrated with Amazon Dash, the online retailer's popular automatic replenishment program.
Deals

From Air to Pro, here are the best MacBook deals for February 2019

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.
Emerging Tech

Photosynthesizing artificial leaf may be the air-cleaning tool we’ve dreamed of

Engineers from the University of Illinois at Chicago have invented an artificial leaf which could both clean up our air and provide a cost-effective type of fuel. Here's how it works.
Mobile

These 13 gadgets walk a fine line between ingenious and insane

The annual avalanche of devices and gadgets is astounding, but how many will succeed? A few are destined to spark new trends, while the majority fade deservedly into obscurity. We look at some gadgets on the border of brilliant and bonkers.
Emerging Tech

Global Good wants to rid the world of deadly diseases with lasers and A.I.

Global Good, a collaboration between Intellectual Ventures and Bill Gates, aims to eradicate diseases that kill children in developing nations. It tackles difficult problems with high-tech prototypes.
Emerging Tech

A.I.-powered website creates freakishly lifelike faces of people who don’t exist

No, this isn't a picture of a missing person. It's a face generated by a new artificial intelligence on the website ThisPersonDoesNotExist.com. Here's how the impressive A.I. works.
Emerging Tech

China’s mind-controlled cyborg rats are proof we live in a cyberpunk dystopia

Neuroscience researchers from Zhejiang University, China, have created a method that allows humans to control the movements of rats using a technology called a brain-brain interface.
Emerging Tech

NASA’s MAVEN orbiter has a new job as a communication relay for Mars 2020

NASA's Mars Atmosphere and Volatile Evolution (MAVEN) orbiter has been collecting atmospheric readings but now is taking on a new job as a data relay satellite for the Mars 2020 mission that launches next year.
Emerging Tech

Underground volcanoes could explain possible liquid water on Mars

Last year scientists discovered there could be liquid water on Mars. Now a research team argues that for there to be liquid water, there must be an underground source of heat -- and they believe underground volcanoes could be responsible.
Emerging Tech

The 10 most expensive drones that you (a civilian) can buy

OK, these drones may be a bit beyond your budget: Check out the most expensive drones in the world, from industrial giants to highest-end filming tools.
Emerging Tech

Of all the vape pens in the world, these 5 are the best

Vaping concentrates has become significantly more popular, especially among those that use cannabis for medicinal purposes. But don’t use just any vape pen: we found these five devices to be our favorites in 2018.
Computing

The HoloLens 2 will be announced at MWC. Here's what we know about it so far

The HoloLens 2 is ripe for an announcement. Here's what Microsoft has revealed so far, what's likely in store for the next generation HoloLens, and everything that we know about this mixed reality headset.