Skip to main content

Apple, Google, and other tech companies lead the way in fighting climate change

american business act on climate pledge 4248409028 c4cbac7c20 b
Flickr/Mikael Miettinen
Going green is all the rage in corporate America these days, especially with stakeholders expressing a deeper interest in supporting companies with green, sustainable practices. And now, tech giants Google, Microsoft, and Apple have joined the White House to launch the American Business Act on Climate Pledge, along with 10 other behemoths of business: Alcoa, Bank of America, Berkshire Hathaway Energy, Cargill, Coca-Cola, General Motors, Goldman Sachs, PepsiCo, UPS, and Walmart. With more than $1.3 trillion in combined revenue last year and a total “market capitalization of at least $2.5 trillion,” if this group puts their money where their mouths are, there might be some serious movement in the climate change community in the very near future.

At least, this is the hope of Secretary of State John Kerry and other members of the Obama administration, who have brought together the aforementioned heavy hitters to draw attention to the climate crisis, reinforce their own commitment to taking action against the issue, and ultimately, set an example for their peers. Unfortunately, there appear to be few truly actionable steps being taken today (especially among companies that are already considered “green” to the casual observer), but still, the message behind the movement is growing louder and clearer.

According to the White House’s fact sheet regarding the pledge, signatories agree to “voice support for a strong Paris outcome,” referring to the fast approaching U.N. Climate Change Conference to be held in Paris in November. In a blog post announcing its involvement, Google reiterated its support for the Paris conference, saying, “Reaching a strong deal in Paris is an absolute and urgent necessity. The data is clear and the science is beyond dispute: a warming planet poses enormous threats to society.”

Moreover, pledge takers are expected to demonstrate “an ongoing commitment to climate action,” with companies agreeing to “significant new pledges to reduce their emissions, increase low-carbon investments, deploy more clean energy, and take other actions to build more sustainable businesses.”

In a blog post of its own, Microsoft has promised to “maintain carbon neutral operations for our emissions from all our operations — including datacenters, offices, labs, manufacturing — through efficiency, green power, and offset, produce and purchase 100 percent green power for all of our operation, and offset 100 percent of emissions from fuel combustion, business air travel, and other sources through supporting carbon offset projects that also drive social benefits.”

Given the enormous impact these 13 companies have already had on the financial landscape of the country (and the world at large), it seems fair to say that a public renewal of its commitment towards a greener future can only aid in the fight against global warming.

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
4 simple pieces of tech that helped me run my first marathon
Garmin Forerunner 955 Solar displaying pace information.

The fitness world is littered with opportunities to buy tech aimed at enhancing your physical performance. No matter your sport of choice or personal goals, there's a deep rabbit hole you can go down. It'll cost plenty of money, but the gains can be marginal -- and can honestly just be a distraction from what you should actually be focused on. Running is certainly susceptible to this.

A few months ago, I ran my first-ever marathon. It was an incredible accomplishment I had no idea I'd ever be able to reach, and it's now going to be the first of many I run in my lifetime. And despite my deep-rooted history in tech, and the endless opportunities for being baited into gearing myself up with every last product to help me get through the marathon, I went with a rather simple approach.

Read more
This bracelet helps you fall asleep faster and sleep longer
woman-in-bed-wearing-twilight-apollo-on-ankle

This content was produced in partnership with Apollo Neuroscience.
Have you been struggling to get the recommended seven hours of sleep? It's always frustrating when you get in bed at a reasonable time, then toss and turn for a hours before you actually sleep. The quality of that sleep is important too. If you're waking up multiple times during the night, you're likely not getting the quality REM cycle sleep that truly rejuvenates your body. If traditional remedies like herbal teas and noise machines just aren't helping, maybe it's time to try a modern solution. Enter the Apollo wearable.

Now we understand being a little skeptical. How can a bracelet on your wrist or ankle affect your sleep patterns? Certainly the answer to a better night's sleep can't be so simple. We considered these same things when we first heard of it. We'll dive deeper into the science behind the Apollo wearable, but suffice it to say that many people have experienced deeper, uninterrupted sleep while wearing one.
A non-conventional approach to better sleep

Read more
The 11 best Father’s Day deals that you can get for Sunday
Data from a workout showing on the screen of the Apple Watch Series 8.

Father's Day is fast approaching and there's still time to buy your beloved Dad a sweet new device to show him how much you love him. That's why we've rounded up the ten best Father's Day tech deals going on right now. There's something for most budgets here, including if you're able to spend a lot on your loved one. Read on while we take you through the highlights and remember to order fast so you don't miss out on the big day.
Samsung Galaxy Tab A8 -- $200, was $230

While it's the Plus version of the Samsung Galaxy Tab A8 that features in our look at the best tablets, the standard variety is still worth checking out. Saving your Dad the need to dig out their laptop or squint at a small phone screen, the Samsung Galaxy Tab A8 offers a large 10.5-inch LCD display and all the useful features you would expect. 128GB of storage means plenty of room for all your Dad's favorite apps as well as games too. A long-lasting battery and fast charging save him the need for a power source too often too.

Read more