Skip to main content

Energy Efficiency Will Be Trendy in 2010, Study Says

wind-powerEnergy-efficient technology for batteries, grids and power storage will be trendy in 2010, according to a study released Wednesday on clean energy technology.

Even as the use of solar and wind power expands, conserving energy and using it more efficiently will draw more interest from companies and investors, the PricewaterhouseCoopers study found.

Only a small fraction of all power consumed in the U.S. comes from renewable sources, but they have gained favor globally as governments and businesses seek to curb pollution and the use of fossil fuels.

Partnerships will continue being formed across industries, with utilities working with car makers or a communications firm with a meter manufacturer to develop a two-way system for delivering smart grid data.

The predictions come as the renewable energy industry appears to be recovering slowly from the recession, said Tim Carey, a partner and U.S. clean tech leader for PricewaterhouseCoopers.

The industry lost momentum as credit markets dried up, natural gas prices fell and demand diminished during the recession. Some companies were forced into bankruptcy while others shelved plans and cut jobs.

Capital markets remain challenging for renewable energy firms, said Joseph Muscat, Ernst & Young’s Americas clean tech director.

In the first nine months, venture capital and private equity investors put $1.6 billion into clean tech companies, with amounts increasing each quarter, according to PricewaterhouseCoopers. Yet the total still lagged the first nine months of 2008 by 48.7 percent.

The U.S. government has yet to disburse the bulk of stimulus money that has been earmarked for renewable energy programs. About $24 billion has been allocated to date, with $57 billion projected in 2010 and $56 billion in 2011, Muscat said.

The industry could see immense growth as utilities push to meet mandates to provide a percentage of electricity from renewable resources.

The two analysts said watch for these other trends in 2010:

• Investors will begin to see large corporations take a stronger interest in clean technology and seek ways to reduce carbon emissions and offer green products and services.

• Improvements in smart grid technology will make it easier to deliver renewable energy power to transmission lines.

Editors' Recommendations

Dena Cassella
Former Digital Trends Contributor
Haole built. O'ahu grown
Digital Trends’ Tech For Change CES 2023 Awards
Digital Trends CES 2023 Tech For Change Award Winners Feature

CES is more than just a neon-drenched show-and-tell session for the world’s biggest tech manufacturers. More and more, it’s also a place where companies showcase innovations that could truly make the world a better place — and at CES 2023, this type of tech was on full display. We saw everything from accessibility-minded PS5 controllers to pedal-powered smart desks. But of all the amazing innovations on display this year, these three impressed us the most:

Samsung's Relumino Mode
Across the globe, roughly 300 million people suffer from moderate to severe vision loss, and generally speaking, most TVs don’t take that into account. So in an effort to make television more accessible and enjoyable for those millions of people suffering from impaired vision, Samsung is adding a new picture mode to many of its new TVs.
[CES 2023] Relumino Mode: Innovation for every need | Samsung
Relumino Mode, as it’s called, works by adding a bunch of different visual filters to the picture simultaneously. Outlines of people and objects on screen are highlighted, the contrast and brightness of the overall picture are cranked up, and extra sharpness is applied to everything. The resulting video would likely look strange to people with normal vision, but for folks with low vision, it should look clearer and closer to "normal" than it otherwise would.
Excitingly, since Relumino Mode is ultimately just a clever software trick, this technology could theoretically be pushed out via a software update and installed on millions of existing Samsung TVs -- not just new and recently purchased ones.

Read more
AI turned Breaking Bad into an anime — and it’s terrifying
Split image of Breaking Bad anime characters.

These days, it seems like there's nothing AI programs can't do. Thanks to advancements in artificial intelligence, deepfakes have done digital "face-offs" with Hollywood celebrities in films and TV shows, VFX artists can de-age actors almost instantly, and ChatGPT has learned how to write big-budget screenplays in the blink of an eye. Pretty soon, AI will probably decide who wins at the Oscars.

Within the past year, AI has also been used to generate beautiful works of art in seconds, creating a viral new trend and causing a boon for fan artists everywhere. TikTok user @cyborgism recently broke the internet by posting a clip featuring many AI-generated pictures of Breaking Bad. The theme here is that the characters are depicted as anime characters straight out of the 1980s, and the result is concerning to say the least. Depending on your viewpoint, Breaking Bad AI (my unofficial name for it) shows how technology can either threaten the integrity of original works of art or nurture artistic expression.
What if AI created Breaking Bad as a 1980s anime?
Playing over Metro Boomin's rap remix of the famous "I am the one who knocks" monologue, the video features images of the cast that range from shockingly realistic to full-on exaggerated. The clip currently has over 65,000 likes on TikTok alone, and many other users have shared their thoughts on the art. One user wrote, "Regardless of the repercussions on the entertainment industry, I can't wait for AI to be advanced enough to animate the whole show like this."

Read more
4 simple pieces of tech that helped me run my first marathon
Garmin Forerunner 955 Solar displaying pace information.

The fitness world is littered with opportunities to buy tech aimed at enhancing your physical performance. No matter your sport of choice or personal goals, there's a deep rabbit hole you can go down. It'll cost plenty of money, but the gains can be marginal -- and can honestly just be a distraction from what you should actually be focused on. Running is certainly susceptible to this.

A few months ago, I ran my first-ever marathon. It was an incredible accomplishment I had no idea I'd ever be able to reach, and it's now going to be the first of many I run in my lifetime. And despite my deep-rooted history in tech, and the endless opportunities for being baited into gearing myself up with every last product to help me get through the marathon, I went with a rather simple approach.

Read more