Next time, try saying it out loud first. 9 of the worst tech product names

First impressions are important. Whether it’s the first thing we see or the first thing we hear, it’s going to shape our perceptions. In the case of tech products, this means they should either look cool or sound cool. Unfortunately, sometimes the companies making these decisions get it wildly wrong, and we’re left scratching our heads wondering who on Earth thought this name was a good idea. You know them when you see them, but here they are in one place. These are the worst tech product names in recent history.

OnePlus Anything

OnePlus 6T review
Andy Boxall/Digital Trends

This is one of those instances where it almost sounds normal now, but when this company first started releasing phones, enthusiasts hoping to impress their friends and family with their new OnePlus One were understandably met with blank stares. It didn’t help that no one had ever heard of OnePlus before. For years, if you searched “[X]” online, Google would try to help by returning a solved math equation ahead of any relevant search results.

Swagtron Hoverboard

worst tech product names swagtron hoverboard close

This is the “Hey there, fellow kids” of product names. Looking past the fact that we still think calling these things “hoverboards” is outrageously misleading, this name sounds like it was conceived by a 36-year-old man in drop-crotch pants trying to convince a room full of suits that this name was, in fact, “lit”. And, somehow, they gave it the greenlight.

Belty Smart Belt

worst tech product names belty good vibes smart belt

Belty is almost as lazy a name as the idea that putting on a belt is somehow a task that needs to be made easier. This is why the robots will win, people.

LG XBOOM AI ThinQ WK9 Smart Display with Meridian Audio and Google Assistant Built-In

LG XBOOM AI ThinQ WK9 Smart Display
Dan Baker/Digital Trends

We get it, you’re excited about your product, but with all those buzzwords and acronyms smashed together, we have to be honest. It feels like you’re overcompensating for something here, LG.

Nintendo Wii U

rhapsody partners with nintendo wii u console
Stefano Tinti/123rf

Calling the first iteration the Wii was ridiculous enough, and adding U at the end of its moniker didn’t offer any reprieve. We’re not sure what Nintendo’s obsession with misspelled pronouns was back then, but the consequence was an Internet flooded with memes mocking the system’s name because, when spoken aloud, it sounds similar to the sound of an ambulance siren. And yes, it got old fast.

Giant Quick-E+

worst tech product names giant quick e plus

Who doesn’t love a good Quick-E?

iPhone XR, XS, and XS Max

iPhone XS review
Julian Chokkattu/Digital Trends

We can’t just give Apple a pass because it’s one of the richest and most powerful companies in the world. Every year they play the name game, and every year they find new ways to confuse us all. As far as we can tell, your first instincts on how to pronounce a given iPhone name are almost assuredly wrong.

Diesel On Full Guard 2.5

Diesel On Full Guard 2.5 Hands-on Review
Rich Shibley/Digital Trends

Maybe this isn’t as bad as some of the others, but it’s still an enigma. Allow us to unravel this one: Diesel is the brand, On is the name of its smartwatch series, and Full Guard is the name of the watch. As for why it’s 2.5 and not just 2 or 2.0, you might wonder? In an email to Digital Trends, Andrea Rosso, Diesel’s head of licensing, told us it’s “because we made an incredible update on it, taking it to the next level, and we wanted to make it clear starting from the name.” You know what we call that where I’m from, Andrea? We call that being extra.

Palm Palm (2018)

Palm home screen
Brenda Stolyar/Digital Trends

This is a “phone” for the history books. Not only did Palm try to convince us that the cure for screen addiction was to carry another, smaller screen with us in addition to the one we’re already carrying — they also called it Palm. The result was the Palm Palm, pronounced the same way as those things no one will be clapping together to cheer on a successor to this phone phone.

Emerging Tech

Asteroid Ryugu is porous, shaped like a spinning top, and is formed of rubble

The Japanese Space Agency has been exploring a distant asteroid named Ryugu with its probe, Hayabusa 2. Now the first results from study of the asteroid are in, with three new papers published.

Intel gives a peek at what its Arctic Sound GPU could look like

A new set of concept images shown at GDC 2019 is providing a peek at what Intel's upcoming modern discrete GPU, code-named. Arctic Sound, could end up looking like when released in 2020.

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.

Google Fi: Phones, plans, pricing, perks, and more explained

Google's wireless service, formerly Project Fi, now goes by the name of Google Fi, and it's now compatible with a majority of Android phones, as well as iPhones. Here's everything you need to know about Google Fi.
Emerging Tech

NASA’s Mars 2020 rover passes its tests with flying colors

The Mars 2020 rover team has been undertaking a series of tests to see if the craft will be able to launch, navigate, and land on the Red Planet. Called Systems Test 1, or ST1, these tests represent the first test drive of the new rover.

Light up the night! Here are the five best headlamps money can buy

Headlamps make all the difference when camping or walking the dog at night, especially when you're in need of both hands. From Petzl to Tikkid, here are some of the best headlamps on the market.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robotic companions and computer-aided karaoke

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Emerging Tech

A hive of activity: Using honeybees to measure urban pollution

According to a new study from Vancouver, bees could help us understand urban pollution. Scientists have found an innovative way to measure the level of source of pollution in urban environments: by analyzing honey.
Emerging Tech

Spacewalk a success as astronauts upgrade batteries on the ISS

The International Space Station was treated to some new batteries on Friday, thanks to two NASA astronauts who took a spacewalk for nearly seven hours in order to complete the upgrades.
Emerging Tech

Is it a bird? Is it a plane? No, it’s a super-speedy pulsar

A super-speedy pulsar has been spotted dashing across the sky, discovered using NASA’s Fermi Gamma-ray Space Telescope and the Very Large Array. The pulsar is traveling at a breathtaking 2.5 million miles an hour.
Emerging Tech

Chilean telescope uncovers one of the oldest star clusters in the galaxy

An ultra-high definition image captured by the Gemini South telescope in Chile has uncovered one of the oldest star clusters in the Milky Way. The cluster, called HP 1, could give clues to how our galaxy was formed billions of years ago.
Emerging Tech

Astronomers discover giant chimneys spewing energy from the center of the galaxy

Astronomers have discovered two exhaust channels which are funneling matter and energy away from the supermassive black hole at the heart of our galaxy and out towards the edges of the galaxy, dubbed galactic center chimneys.
Emerging Tech

A milestone in the history of particle physics: Why does matter exist?

If matter and antimatter were both produced in equal amounts by the Big Bang, why is there so much matter around us and so little antimatter? A new experiment from CERN may hold the answer to this decades-long puzzle.
Emerging Tech

Dublin Airport has a novel idea for tackling rogue drones

There are a growing number of technology-based solutions for dealing with rogue drones flying near airports, but officials at Dublin Airport have come up with another idea for keeping the skies safe.