Apple boss Tim Cook says self-driving car project is more of an AI research effort

Siri, take the wheel

Apple CEO Tim Cook has finally come clean about Apple’s plans for a self-driving car. Well, sort of. It’d be more accurate to say he’s come clean about a self-driving car system that the company has been working on. In an interview with Bloomberg, Cook said the project – which has been rumored to have the name “Project Titan”– was really more about AI research than actually building and selling a self-driving automobile.

Cook called the effort “the mother of all AI projects” and said self-driving tech is a “major disruption” that is looming on the horizon. He said he believes three current technologies – self-driving tech, electric vehicles, and ride-hailing services – will ultimately change the transportation industry. But what will become of Project Titan? It’s not clear, but Apple has filed paperwork to drive around three modified Lexus SUVs to test out their handiwork so stay tuned.

Perhaps a child will lead him

Some more E3 bits for you: super-hot gaming icon Nintendo gets their time in the spotlight today, but Sony’s reveal of God of War 4 had everyone’s attention yesterday, and for good reason. The game that started out on the Playstation 2 is back, and in a big way. Central character Kratos is off on a perilous journey with his young son, who says “he knows the truth now.”

What truth is that? Kratos has some dark secrets in his past, but first, there’s going to be some fighting before there are more father/son heart-to-heart chats. Oh, and there’s a really, really big snake as well – who could be an ally. God of War 4 won’t be released until next year, so to tide you over, hit this link for details and trailers for every game Sony profiled at the big show, and of course, we’ve got full coverage of E3 going on full-time at on our dedicated page.

Turns out maybe money can buy more safety

We just tested the Tesla Model X electric minivan/SUV, and while we handed back our $162,000 version of Tesla latest people pod without a single scratch on it or French fry in the cup holders, the folks at the National Highway Traffic Safety Administration, or NHTSA, were far, far less kind. They intentionally smacked the thing into a concrete wall at 35 miles an hour, so we hope they have really good insurance.

Of course, what they were really doing was testing the crash-worthiness of the car, and Elon Musk and company will be happy to hear their latest creation scored 5-stars on every aspect of the test. They also tested rollover tendency – almost none – and several other safety aspects. The Tesla Model S also received high marks when it was tested a couple of years ago.

Tesla claims that since the cars don’t have big heavy engines like gas-powered automobiles, they are able to engineer a much safer vehicle, and so far, both tests and crashes involving the car seem to bear this out. Tesla was stung last year when a driver was killed while their Model S was being driven using Auto-pilot, and it hit a truck.

You can watch the videos of the Model X crash test at this link, but it may hurt your wallet to watch it.

We’ve got more news on our Facebook page and YouTube channel, and be sure to tune in to this week’s DT podcasts: Close to the Metal (computers and such) on Tuesday, Trends with Benefits (general tech shenanigans)  on Thursdays, and Between the Streams (movie and TV topics) every Friday.

Cars

Automakers are spending billions on self-driving technology people are afraid of

Automakers are spending billions of dollars on developing the technology that will power self-driving cars, but research shows consumers have no interest in giving up control. Will they ever recoup their investment?
Cars

Volvo wants to use speed limiters, in-car cameras, and data to reduce crashes

Volvo believes new tech is the best way to improve car safety. The Swedish automaker will let owners set speed limits when loaning out their cars, install cameras to monitor drivers, and use data to design better safety features.
Cars

Tesla gives us a cryptic look at its cyberpunk, Blade Runner-inspired pickup

Tesla has started designing its long-promised pickup truck. The yet-unnamed model will come with dual-motor all-wheel drive and lots of torque, plus it will be able to park itself. It could make its debut in 2019.
Cars

Can electric cars be S3XY? Tesla says yes with the new Model Y crossover

Tesla introduced a crossover named Model Y at its design studio in Los Angeles. It's a more spacious alternative to the Model 3 it shares 75 percent of its parts with, and is a smaller sibling to the Model X.
Digital Trends Live

Digital Trends Live: Double-folding phones, the best gaming laptops, and more

AirPod rumors and the latest news about foldable phones highlight Wednesday's episode of Digital Trends Live. We also sat down with Calvin Iverson to talk about how to travel on a budget and how millennials are changing the travel industry.
Digital Trends Live

Digital Trends Live: Amazon Scout, Soraya Darabi, and Joey Ricard

On episode 53 of Digital Trends Live, DT's live morning show, hosts Greg Nibler and Drew Prindle discussed the latest in tech news, including Amazon's new delivery drone, CRISPR babies, and more.
Digital Trends Live

Digital Trends Live: Facebook, flying taxis, and Tesla police car

On episode 54 of Digital Trends Live, DT's live morning show, hosts Greg Nibler and Caleb Denison discussed Facebook's plan to integrate Instagram, Boeing's experimental flying taxi, and more.
Digital Trends Live

DT Live: Super Bowl hangover, crypto disaster, and an electric plane

On episode 58 of Digital Trends Live, DT's live morning show, hosts Greg Nibler and Drew Prindle examined the tech news of the day, including the 2019 Super Bowl commercials, Chip Yates' incredible electric plane, and more.
Digital Trends Live

Digital Trends Live: Facebook Messenger change, GoNation, and more

From new Facebook Messenger features to 5Ge coming to select smartphones, we discussed the latest in tech news on this episode of Digital Trends Live. We also welcomed Chaz Tanase of GoNation and Dan Ferguson of Groove Jones to the show.
Digital Trends Live

Digital Trends Live: Apple versus news industry, Alexa Skills, and the OGarden

On Episode 65 of Digital Trends Live, hosts Greg Nibler and Luke Larsen broke down the biggest new stories from the world of tech, including Apple's feud with news publishers, the OGarden, and more.
Digital Trends Live

Digital Trends Live: Amazon HQ, Guy Kawasaki, and when to buy a streaming stick

On Thursday's episode of Digital Trends Live, we discussed trending headlines like the latest news surrounding Amazon's new HQ plans to the Mars rover Opportunity. We also sat down with author and entrepreneur Guy Kawasaki to talk about his…
Digital Trends Live

Digital Trends Live: Oscar visual effects, digital distractions, and more

On episode 72 of Digital Trends Live, we discussed news including the discovery that Google's Nest Secure has a hidden microphone, and welcomed author Brian Solis to the show to talk about his latest book.
Digital Trends Live

Digital Trends Live: MWC 2019, ezCater, and an Apple streaming service

On this episode of Digital Trends Live, we sat down with John Hall of Calendar.com and Briscoe Rodgers of EzCater. We were also joined by DT's Caleb Denison to discuss how Apple is looking to revolutionize TV streaming.
Digital Trends Live

Digital Trends Live: New Twitter features, Star Wars: Galaxy’s Edge, and more

On episode 77 of Digital Trends Live, hosts Greg Nibler and Luke Larsen explored the biggest news stories from the world of tech, including the new Star Wars attraction, Twitter's experimental moderation tools, and more.