Apple boss Tim Cook says self-driving car project is more of an AI research effort

Siri, take the wheel

Apple CEO Tim Cook has finally come clean about Apple’s plans for a self-driving car. Well, sort of. It’d be more accurate to say he’s come clean about a self-driving car system that the company has been working on. In an interview with Bloomberg, Cook said the project – which has been rumored to have the name “Project Titan”– was really more about AI research than actually building and selling a self-driving automobile.

Cook called the effort “the mother of all AI projects” and said self-driving tech is a “major disruption” that is looming on the horizon. He said he believes three current technologies – self-driving tech, electric vehicles, and ride-hailing services – will ultimately change the transportation industry. But what will become of Project Titan? It’s not clear, but Apple has filed paperwork to drive around three modified Lexus SUVs to test out their handiwork so stay tuned.

Perhaps a child will lead him

Some more E3 bits for you: super-hot gaming icon Nintendo gets their time in the spotlight today, but Sony’s reveal of God of War 4 had everyone’s attention yesterday, and for good reason. The game that started out on the Playstation 2 is back, and in a big way. Central character Kratos is off on a perilous journey with his young son, who says “he knows the truth now.”

What truth is that? Kratos has some dark secrets in his past, but first, there’s going to be some fighting before there are more father/son heart-to-heart chats. Oh, and there’s a really, really big snake as well – who could be an ally. God of War 4 won’t be released until next year, so to tide you over, hit this link for details and trailers for every game Sony profiled at the big show, and of course, we’ve got full coverage of E3 going on full-time at on our dedicated page.

Turns out maybe money can buy more safety

We just tested the Tesla Model X electric minivan/SUV, and while we handed back our $162,000 version of Tesla latest people pod without a single scratch on it or French fry in the cup holders, the folks at the National Highway Traffic Safety Administration, or NHTSA, were far, far less kind. They intentionally smacked the thing into a concrete wall at 35 miles an hour, so we hope they have really good insurance.

Of course, what they were really doing was testing the crash-worthiness of the car, and Elon Musk and company will be happy to hear their latest creation scored 5-stars on every aspect of the test. They also tested rollover tendency – almost none – and several other safety aspects. The Tesla Model S also received high marks when it was tested a couple of years ago.

Tesla claims that since the cars don’t have big heavy engines like gas-powered automobiles, they are able to engineer a much safer vehicle, and so far, both tests and crashes involving the car seem to bear this out. Tesla was stung last year when a driver was killed while their Model S was being driven using Auto-pilot, and it hit a truck.

You can watch the videos of the Model X crash test at this link, but it may hurt your wallet to watch it.

We’ve got more news on our Facebook page and YouTube channel, and be sure to tune in to this week’s DT podcasts: Close to the Metal (computers and such) on Tuesday, Trends with Benefits (general tech shenanigans)  on Thursdays, and Between the Streams (movie and TV topics) every Friday.

Cars

Can electric motors finally make three-wheeled cars great?

Every few years, someone tries to sell a three-wheeled vehicle to Americans. Historically, it hasn’t gone very well. We’ve got our suspicions about why people don’t buy trikes, and they boil down to this: a trike is just not a real…
Gaming

This list of PlayStation 4 exclusives puts its competitors to shame

The PlayStation 4's game library and incredible selection of exclusive games could make anyone with an Xbox One or Nintendo Switch think twice. Here's our list of the latest and greatest PS4 exclusives.
Cars

Tesla cuts workforce by 7 percent, ends referral program to trim costs

Tesla has announced plans to trim its workforce by seven percent, and it will end the referral program that rewards customers who help it sell cars. These measures are ways to cut costs and boost profits.
Cars

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.
Digital Trends Live

Digital Trends Live: Netflix news, visions of CES, and more

On episode 45 of Digital Trends Live, hosts Greg Nibler and Drew Prindle looked at the most exciting news stories from the world of tech, including the runaway success of Netflix's Bird Box, what to look forward to at CES, and more.
Digital Trends Live

Digital Trends Live – CES 2019 – Day 1

On today's episode: While we are for sure going to run down all the hottest and most innovative tech announcements of CES 2019, we're also hosting some amazing guests and panels. From the Impossible Burger and the future of food, to full…
Digital Trends Live

Digital Trends Live: CES 2019, Chromecast security flaws, and more

We talk about a Chromecast hack and FCC approval of radar controls in smart devices on this episode of Digital Trends Live. CEO of Affect Change Jason Neubauer also joined the show and Jeff Barrett talked about new tech trends.
Digital Trends Live

Digital Trends Live: Everything to expect from CES 2019

On the latest episode of Digital Trends Live, Greg Nibler, Caleb Denison, and Jeremy Kaplan explore the many gadgets to look forward to at CES 2019, including 8K TVs, 5G-capable phones, and artificial intelligence.
Digital Trends Live

Digital Trends Live – CES 2019 – Day 2

On today's episode: While we are for sure going to run down all the hottest and most innovative tech announcements of CES 2019, we're also hosting some amazing guests and panels. From the latest VTOL taxi from Bell Helicopters and the…
Digital Trends Live

Digital Trends Live: Exciting revelations from day one of CES 2019

Broadcasting live from CES, the annual tech conference in Las Vegas, the hosts of Digital Trends Live covered anti-poaching cameras, Samsung's foldable phone, the new-and-improved Impossible Burger, and more.
Digital Trends Live

Digital Trends Live – CES 2019 – Day 3

On today's episode: While we are for sure going to run down all the hottest and most innovative tech announcements of CES 2019, we're also hosting some amazing guests and panels and announcing our Top Tech of CES award winners. We're joined…
Digital Trends Live

Original ‘Shark Tank’ star Kevin Harrington on what he loves about CES

Broadcasting from CES, the hosts of Digital Trends Live had a chance to talk to entrepreneur and original Shark Tank star Kevin Harrington about his love of trade shows and how he invests.