We talk technology and culture with apparel designer Cedric Hudson

In the digital age, even pursuits like shoe design rely on various technologies — from Illustrator and InDesign to 3D printing — in order to stay successful. But Cedric Hudson, senior apparel designer for Adidas, cautions would-be designers to not get too caught up in the technology side of things, and to also learn analog skills that will translate to making your visions become a reality.

“Technology is a big, big asset.” Hudson said in his interview with DT Daily. “You have to be well-versed in everything and try and find that balance [between analog and digital].”

While technology is a big part of nearly everything we do in the modern world, Hudson suggests going back to your roots. In his case, this means a more analog approach to design and patterning, like sketching with a pen and paper rather than a tablet to stand apart from the crowd.

Growing up in a creative family, he remembers his mother always creating and his grandmother making dresses for all the women in the neighborhood, Hudson took his love for origami and Legos as a kid and decided to use the passions and skills he learned from his family to go into fashion design.

Hudson transferred to Indiana University, after some time at Virginia Tech, where he participated in track and field as a long jumper. During his second year at Indiana University, he was able to intern for Reebok. Armed with the knowledge to improve his designs, Hudson returned to school, ready to apply his newfound knowledge to his athletic background.

But success didn’t find him immediately, and it would take several years and at least four applications before Hudson got an internship at Adidas, a company he still works for. His love of R&B and jazz, particularly the dichotomy between the old and new, also influences his designs.

“If you want it bad enough, you’ll do what you have to do to get there.” Hudson said. “And sometimes people get real low, but usually when you get real low, that’s when you know a breakthrough is probably on the way — and you just have to push through that.”

DT Daily airs at 9 a.m. PT from Monday through Friday, with highlights available on demand after the stream ends. For more information, check out the DT Live homepage, and be sure to watch live for the chance to win a $100 Amazon gift card, among other prizes.

Mobile

Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.
Gaming

Get extra life with our tips and tricks for 'New Super Mario Bros. U Deluxe'

New Super Mario Bros. U Deluxe is a much more difficult game than you'd believe based on its adorable art style and 2D perspective. Here's how you can master the game's toughest challenges.
Emerging Tech

New brainwave reader tells teachers if students are concentrating

Massachusetts-based startup BrainCo has developed brainwave-reading headbands which can reportedly help reveal if students are concentrating in class. Here's how they're being used.
Cars

Infiniti previews its leap into one of the hottest industry segments

Infiniti will unveil the QX Inspiration concept at the 2019 Detroit Auto Show. The design study is an electric crossover shaped by Infiniti's newest design language that may point to a future production model.
Digital Trends Live

USA Today’s Emerging Tech director talks about the future of storytelling

We sat down with Ray Soto, the Director of Emerging Tech for USA Today, to talk about how his team is telling fun and engaging interactive news stories with virtual and augmented reality.
Digital Trends Live

Digital Trends Live: Facebook’s privacy breach, grocery robots, and more

On episode 41 of Digital Trends Live, hosts Greg Nibler and Caleb Denison broke down the news stories of the day. On the docket: Facebook's privacy scandal, grocery delivery robots, and more.
Digital Trends Live

Digital Trends Live: Bad passwords, a new iPad Mini, and dating with blockchain

On this episode of Digital Trends Live, we discussed online security with the worst passwords of the year, and Adryenn Ashley, CEO of blockchain dating app Loly, and chef Sara Woods joined the show.
Digital Trends Live

We talked to Limbitless about giving gaming-themed prosthetic arms to kids

The nonprofit organization Limbitless creates free bionic arms for children to use like they would a traditional arm. Digital Trends talked to Limbitless about its arms and partnerships with game franchises.
Digital Trends Live

Digital Trends Live: Deepak Chopra, record Alexa sales, and data security

"Technology is part of human evolution," Deepak Chopra posited on this episode of DT Live. We also discussed an Alexa outage in Europe, and chatted with Giri Sreenivas of Helm about online security, and with Dominique Courbin from…
Digital Trends Live

Digital Trends Live: ‘Bandersnatch,’ Brianna Perry, and Origin PC unboxing

On episode 44 of Digital Trends Live, we unboxed three Origin gaming desktops, and welcomed Brianna Perry to the show to talk about her debut album Fortune Cookie, and what it was like meeting musicians like Flo Rida and DJ Khalid as a kid.
Digital Trends Live

Digital Trends Live: Netflix news, visions of CES, and more

On episode 45 of Digital Trends Live, hosts Greg Nibler and Drew Prindle looked at the most exciting news stories from the world of tech, including the runaway success of Netflix's Bird Box, what to look forward to at CES, and more.
Digital Trends Live

Digital Trends Live – CES 2019 – Day 1

On today's episode: While we are for sure going to run down all the hottest and most innovative tech announcements of CES 2019, we're also hosting some amazing guests and panels. From the Impossible Burger and the future of food, to full…