Skip to main content

Real-life Angry Birds game created in China, Rovio in talks

If you don’t own a computer or smartphone but desperately want to play Angry Birds, there is now a solution – move to China.

A theme park in the city Changsha, Hunan province, has recently opened a real-life Angry Birds attraction. For this version, however, you need to do more than just swipe your fingers – physical strength is required.

The theme park’s bird-based attraction involves pulling back a real slingshot, enabling you to fire toy Angry Birds as big as your head toward those pesky pigs. And yes, they’re on a brick fortress that you can actually knock down, just like in the smartphone version of the ubiquitous game.

The new attraction can be found at the Window of the World theme park and was introduced as part of a month-long stress-reducing festival. The Angry Birds attraction is scheduled to be taken down at the end of this month, but it’s proving so popular that the park’s management are considering making it a permanent fixture – despite having no licensing rights from the makers of the original game, Rovio.

You might imagine that most companies, upon hearing about such a situation, would send the lawyers in to close it down. This doesn’t appear to be the case with Rovio.

Not one to ignore a marketing opportunity, the Finland-based game maker has reportedly opened negotiations with the theme park about the possibility of forming a long-term partnership.

Rovio is known to have big plans for the Asian country. Back in April, Rovio CEO Peter Vesterbacka spoke of “setting up a local operation [in China] and investing a lot into creating special versions of Angry Birds” for Chinese users. It also has plans to sell Angry Birds merchandise in 200 retail stores across the country.

 [Source: CNNGo, IDG News, Colorful World]

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Angry Birds 2 launching later this month for mobile platforms
angry birds 2 coming july 2015 angrybirds2 thumb

After countless updates, ports, and spin-offs, Rovio's landmark mobile hit Angry Birds will at last see a true sequel released later this month, the studio confirmed in a recent teaser video.

Few details regarding Angry Birds 2 are known, though the teaser hints that gameplay will feature the same pig-bopping, crate-busting gameplay of its physics-driven forebears.

Read more
Nintendo teams up with Universal for something close to a real-life Nintendo Land

It’s been a year of new things for Nintendo. March saw the company partnering with DeNA to develop future mobile games, and now the company is embarking on a venture that it has only hinted at before.

Nintendo and Universal announced today that the “world of Nintendo” would be coming to Universal theme parks. “The agreement brings two icons of entertainment together and represents a significant partnership for Nintendo as it expands the reach and popularity of its characters and intellectual property,” the press release states.

Read more
Angry Birds developer Rovio has clipped wings, as profits continue to decline
box office weekend angry birds captain america movie

Now a shell of its former self, Angry Birds developer Rovio revealed that, due to a sharp decline in licensing revenue, the company reported a 73 percent drop in operating profits for 2014, according to Reuters.

Rovio reported operating profits of just $10.8 million for 2014, a sharp decrease from 2013's $39.3 million in operating profits, which was also a huge decline from the $82.7 million in operating profits for 2012. The bad news continued, as Rovio reported a 9 percent decline year-to-year in revenue, down to $171 million.

Read more