Thanks to the 3DS cut, pressure mounts for Sony to drop PS Vita price

PlayStation Vita display

About a week ago, Nintendo took bold action and cut the price of its 3DS handheld game system from $250 to $170 due to stagnating sales and a dim outlook for the rest of the year. This move was unheard of for a games system from Nintendo this early into its lifespan. The 3DS launched in March 2011. Now Sony is feeling the heat of this decision, as some are calling on it to reduce the $250-$300 possible pricetag for the PlayStation Vita, reports Bloomberg. Previously, Sony executives said they would attempt to keep the unit’s price about as low as the 3DS.

“Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut,” said Hideki Yasuda, a Tokyo-based analyst at Ace Securities Co. “Sony is under major pressure to cut the price of the Vita or risk a major failure.”

Sony, which has long been a proponent of high prices and has a history of sticking with them, is not taking the bait. “We have a very good product at a very affordable price,” said Kaz Hirai, president of Sony’s Consumer & Products Services group. “There’s no need to lower the price just because somebody else that happens to be in the video game industry decided they were going to.”

And Sony may not. Though the PlayStation 3’s sales were slow during the first year or two of its life (it’s still the #3 console, saleswise), Sony stuck with its exorbitant $500 and $600 price scheme for a full year before lowering the PS3’s price to a base of $400. The PlayStation Portable was also thought to be too expensive when it arrived for $200 in 2004, but Sony stuck with the price. It will be telling to see if the Vita experiences the same trouble as the 3DS, as that could indicate that the market really has changed due to smartphones and tablets, but it may take a healthy dose of actual failure before Sony decides to lower the price and lose more money on each Vita it sells. The Vita will hit shelves sometime in 2012.

Would you buy a PS Vita for $250?

Gaming

The Astro A40 TR and Mixamp Pro TR turn the volume up on pro gaming audio

The A40 TR and Mixamp Pro TR are Astro's latest entries to professional grade gaming gear. The two accessories hold their own alone, but together their true potential is fully realized.
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Gaming

Activision reveals game modes, multiplayer maps for Call of Duty: Mobile

Activision revealed the first five modes for Call of Duty: Mobile. The publisher also highlighted five maps from previous entries in the franchise, but said that the game will not only feature multiplayer modes.
Gaming

These Xbox One exclusives are the definition of quality over quantity

Xbox One has a prestigious collection of handpicked titles that you can't play on other consoles. Here are the latest and greatest Xbox One exclusives, including some that are also available on PC
Gaming

The best Nintendo Switch games, from Breath of the Wild to Rocket League

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.
Computing

Give your PC a new lease on life by upgrading its core components

Older PCs can still be great tools for work and play, they just need a little upgrade now and then. Here are the best upgrades you can make to your PC to make it feel fresh and fast once again.
Gaming

Treyarch takes over 2020 Call of Duty, will make Black Ops 5

Treyarch is taking over development for the 2020 Call of Duty, which will be Black Ops 5, Kotaku reported. Raven was initially leading the project alongside Sledgehammer, but the two studios frequently got into arguments.
Gaming

You're not a true fan without these Nintendo Switch exclusives

Who doesn't love a good Nintendo game? If you're looking for great first-party titles for your Nintendo Switch, take a look at our list of the very best exclusives available right now.
Gaming

World of Warcraft Classic beta testers confusing old-school features for bugs

Blizzard released a "not a bug" list for World of Warcraft Classic, as beta testers apparently kept reporting intended features. The list includes the "Your skill in Protection increased to 15" message that appears upon leveling up.
Gaming

Next Apex Legends patch will fix Gibraltar’s sticky shield and hit registration

Respawn is set to roll out a new patch for Apex Legends early this week. The update will look to fix several issues in the game, including Gibraltar's sticky shield, the Fortified passive ability, and incorrect hit registration.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Gaming

Need a new Switch game? These will scratch the itch without emptying your wallet

Besides its great AAA games, the Nintendo Switch also has plenty of cheaper options. Here are some great Nintendo Switch games under $20, including some new versions of old classics.
Gaming

Red Dead Online poker missing in some parts of the world due to gambling laws

The massive update for Red Dead Online as it left beta added poker, among many other things, to the online component of Red Dead Redemption 2. Some players can't access the card game though, due to the gambling laws of their country.
Emerging Tech

How Super Mario, Magic: The Gathering, and PowerPoint are low-key supercomputers

What if the creators of Super Mario World, PowerPoint, and even Magic: The Gathering had accidentally created tools hiding a general-purpose computer in plain sight? Turns out they have.