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Microsoft’s Activision Blizzard acquisition is under investigation again

Even authorities overseas are placing Microsoft’s $68.7 billion purchase of Activision Blizzard under intense scrutiny. The U.K.’s Competition and Markets Authority has launched an investigation into the deal made between the Xbox powerhouse and the Call of Duty publisher in January.

According to a report from CNBC, the CMA released a statement saying that the investigation would “consider whether the deal would harm competition and lead to worse outcomes for consumers — for example, through higher prices, lower quality, or reduced choice.” As such, it will be collecting information from interested third parties until July 20.

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The CMA has set September 1 as its deadline for a decision. On that day, it will either determine that there’s no issue with the acquisition, or that further investigation is needed.

Microsoft responded to the news of the investigation with a statement (per IGN) saying that it will fully cooperate with authorities from across the pond, adding that it is confident the deal with Activision Blizzard will close in fiscal year 2023 as expected.

“We will fully cooperate with the CMA’s merger review. We expect and think it’s appropriate for regulators to take a close look at this acquisition,” said Lisa Tanzi, Microsoft’s corporate vice president and general counsel. “We have been clear about how we plan to run our gaming business and why we believe the deal will benefit gamers, developers, and the industry.”

Microsoft’s acquisition of Activision Blizzard has caused plenty of controversy inside and outside the gaming industry. And it’s not just because of the huge price tag.

In March, three men who invested $108 million into Activision Blizzard before the acquisition were being investigated for insider trading, which is illegal in the U.S. In April, four U.S. senators sent a letter to the Federal Trade Commission asking it to oppose the deal if it is found to “enhance monopoly and worsen the negotiating position between workers and the parties to this deal,” even though it was already reviewing the deal two months before. In May, New York City sued Activision Blizzard, alleging that CEO Bobby Kotick only expedited the sale of the company to Microsoft to escape liability and accountability for the sexual misconduct and gender discrimination that occurred under his watch, devaluing its stocks in the process.

Cristina Alexander
Cristina Alexander is a gaming and mobile writer at Digital Trends. She blends fair coverage of games industry topics that…
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Microsoft now owns Activision Blizzard. After Microsoft worked to appease regulators and fend off litigation, the $69 billion acquisition first announced in January 2022 is finally complete. Now that Activision Blizzard is officially part of Microsoft and a sister company to Xbox Game Studios and ZeniMax Media, that raises an important question: What does this acquisition mean for you as a player?

Following this acquisition, Microsoft will own more gaming studios, the availability of Call of Duty and other Activision Blizzard franchises will shift, and unionization efforts within Activision Blizzard could gain a bit more ground. If you're wondering what happens next, here's our thorough examination of how the deal could impact players moving forward.
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Microsoft has had a tough time getting its acquisition of Call of Duty-maker Activision Blizzard approved, but it just cleared a major hurdle. The U.K.'s CMA, which previously blocked the acquisition over concerns about its impact on the cloud gaming market, says that it has "provisionally concluded" that Microsoft has addressed its biggest issues with the acquisition.

Namely, it likes that Microsoft will give the cloud gaming rights for Activision Blizzard games to Ubisoft. "The prior sale of the cloud gaming rights will establish Ubisoft as a key supplier of content to cloud gaming services, replicating the role that Activision would have played in the market as an independent player," the CMA explained in a press release. "In contrast to the original deal, Microsoft will no longer control cloud gaming rights for Activision’s content, so would not be in a position to limit access to Activision’s key content to its own cloud gaming service or to withhold those games from rivals."
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"We are encouraged by this positive development in the CMA’s review process," Microsoft president Brad Smith tweeted. "We presented solutions that we believe fully address the CMA’s remaining concerns related to cloud game streaming, and we will continue to work toward earning approval to close prior to the October 18 deadline."
Meanwhile, an Activision Blizzard spokesperson provided Digital Trends with the following statement: "The CMA’s preliminary approval is great news for our future with Microsoft. We’re pleased the CMA has responded positively to the solutions Microsoft has proposed, and we look forward to working with Microsoft toward completing the regulatory review process."
A final decision from the CMA is expected to be made by October 6. As Smith mentioned, Microsoft's Activision Blizzard acquisition is expected to close by October 18.

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