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Stephen Curry has been embarrassing scouts since 2010, as explained in this video for CoachUp

Stephen Curry just exposed himself. But hey, it’s nothing new, it’s just the contents of his scouting report from six years ago, and he’s already proved it wrong. The 2015 NBA MVP read his scouting report as the voice-over to his new ad for CoachUp, the coaching connection website. CoachUp is where you go to connect with coaches and trainers. Curry said for him, becoming part owner of CoachUp and joining the Leadership Team in March of this year was a natural fit.

“This is something I am passionate about,” he said about his decision to join, “I wouldn’t be where I am today without the guidance of private coaches.”

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In this new video supporting the Boston startup, Curry’s recites the dispassionate dissection of his shortcomings listed in his rookie scouting report. The outlook was bleak.

“Stephen’s explosiveness and athleticism are below standard.” The 2009 report reads, “He’s not a great finisher around the basket. He needs to considerably improve as a ball handler … Stephen must develop as a point guard to make it in the league.”

And develop he did. “Over the years I’ve been doubted and questioned,” said Curry in Tuesday’s press release. “My NBA scouting report represents what some ‘experts’ said about my ability. But no matter what people said, I always blocked them out and kept training.”

Practice makes perfect, as Curry’s Championship ring can attest. “That dedication and commitment to the game I love,” he said, “The long hours spent honing my skills one-on-one with my coaches is what ultimately drove my success.” Like Drake said in the perfect song for the ad, Curry went from 0 to 100.

Julian Edelman: Only Two Things You Can Do

Curry’s vid is reminiscent of last year’s Julian Edelman video, where the football player read his own unflattering scouting report. Both he and Curry thank private coaches in part for their success.

The website CoachUp has been called “the Uber of coaching” since it pairs athletes of any level or sport anywhere with private coaches in their area, but it’s more than that. Curry still uses private trainers in the off-season, and you can find them on CoachUp, too. But you can also book appointments through the CoachUp service, and monitor your training progress. If you’re a coach or trainer, or looking for one, the website’s a convenient hub.

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