Skip to main content

Hisense teases 110-inch, 10,000-nit TV ahead of CES 2024

Hisense 110UX ULED X mini-LED 4K TV.
Hisense

Hisense says its new 110UX TV will do something no other consumer display has ever done: deliver 10,000 nits of peak brightness. The 110UX, which has a 110-inch diagonal screen size and apparently has its own console-style stand and audio system, will get its official debut at the 2024 Consumer Electronics Show (CES) in Las Vegas in January.

In typical fashion for a CES sneak peek, Hisense hasn’t released any pricing or availability information for the scorchingly bright 110UX. The new model is based on Hisense’s ULED X technology platform which it first announced in 2023 with the debut of the Hisense UX.

The 110UX incorporates over 40,000 backlight zones across its mammoth 110-inch screen, which minimizes backlight leakage and measurably elevates contrast, according to Hisense. That backlight, which is powered by 24V high-output mini-LEDs, is responsible for the TV’s extraordinary 10,00o-nit maximum brightness. To put that number in perspective, most high-end TVs only hit about 2,000 nits peak brightness, and Hisense’s own UX is the current max brightness record holder at 4,000 nits.

It’s more than just a very bright TV. Hisense tells us that the 110UX will also achieve high levels of color volume, with a claimed 95% of the BT.2020 color palette. Again, for perspective, the LG G3 OLED TV only hits about 75% of the BT.2020 specification. The company credits the introduction of new panel materials and more advanced quantum dot technology for this achievement.

Hisense also points to the 110UX’s ultra-low anti-glare films and internal panel structure, which achieves a claimed 1.28% reflectance rate, reducing disruptions from ambient lighting. It also sports Hisense’s STW2.0 wide-angle film technology, designed to minimize backlight leakage, halos, and color shift issues, for a more consistent viewing experience from all angles.

Strangely, Hisense made no mention of the 110UX’s native resolution in its press release. It seems probable that it’s a 4K TV given that the company didn’t announce any new 8K TVs in 2023 and even its U8K model is a 4K TV, despite the “8K” in its name.

It’s not a stretch to assume that the 110UX will be widely compatible with HDR formats like Dolby Vision, and judging from the bottom console we can see in the accompanying press photo, the sound system seems likely to pack a punch as well. But for those details and more, we’ll have to wait for CES 2024 to officially kick-off.

Simon Cohen
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
TCL’s giant 115-inch QM89 is the world’s largest 4K mini-LED TV
The 115-inch TCL QM89 television.

If you're going to unveil the world's largest mini-LED TV, CES 2024 in Las Vegas seems like an appropriate venue at which to do it. The honor goes to TCL's new QM89 -- an absolutely massive 115-inch 4K, quantum dot mini-LED TV. TCL announced the QM89 along with the rest of its 2024 TV lineup and its 2024 soundbars.

First Look at TCL’s 115-Inch QM89 TV | The World’s Largest Mini-LED TV at CES

Read more
Hisense shows off massively bright 98- and 100-inch TVs
Hisense spokespeople present the company's new TVs at CES 2024.

Hisense spokespeople present the company's new TV lineup at CES 2024. Phil Nickinson / Digital Trends

In case the theme of CES 2024 wasn't yet apparent, Hisense's announcement of its new TV lineup makes it clear: Bigger, brighter screens are what it's all about this year. The company had already signaled that this would be the case when it gave us an early look at its astonishingly bright 10,000-nit, 110-inch 110UX mini-LED TV in December 2023.

Read more
LG’s 2024 OLED M4 takes AI processing to new heights ahead of CES
The 2024 LG OLED M4 television seen in a press image.

The 2024 LG OLED M4 sports an even better processor and faster refresh rates — all while doing so wirelessly. LG

With its new QNED televisions and accompanying range of new soundbars having already made their pre-CES appearances, LG now turns to the big guns — its 2024 OLED TV lineup. Basically, just take what made its 2023 models so great and add some more superlatives: Bigger (or smaller, actually, but we’ll get to that.) Brighter. Faster. More powerful.

Read more