Skip to main content

Hisense teases 110-inch, 10,000-nit TV ahead of CES 2024

Hisense 110UX ULED X mini-LED 4K TV.
Hisense

Hisense says its new 110UX TV will do something no other consumer display has ever done: deliver 10,000 nits of peak brightness. The 110UX, which has a 110-inch diagonal screen size and apparently has its own console-style stand and audio system, will get its official debut at the 2024 Consumer Electronics Show (CES) in Las Vegas in January.

In typical fashion for a CES sneak peek, Hisense hasn’t released any pricing or availability information for the scorchingly bright 110UX. The new model is based on Hisense’s ULED X technology platform which it first announced in 2023 with the debut of the Hisense UX.

The 110UX incorporates over 40,000 backlight zones across its mammoth 110-inch screen, which minimizes backlight leakage and measurably elevates contrast, according to Hisense. That backlight, which is powered by 24V high-output mini-LEDs, is responsible for the TV’s extraordinary 10,00o-nit maximum brightness. To put that number in perspective, most high-end TVs only hit about 2,000 nits peak brightness, and Hisense’s own UX is the current max brightness record holder at 4,000 nits.

It’s more than just a very bright TV. Hisense tells us that the 110UX will also achieve high levels of color volume, with a claimed 95% of the BT.2020 color palette. Again, for perspective, the LG G3 OLED TV only hits about 75% of the BT.2020 specification. The company credits the introduction of new panel materials and more advanced quantum dot technology for this achievement.

Hisense also points to the 110UX’s ultra-low anti-glare films and internal panel structure, which achieves a claimed 1.28% reflectance rate, reducing disruptions from ambient lighting. It also sports Hisense’s STW2.0 wide-angle film technology, designed to minimize backlight leakage, halos, and color shift issues, for a more consistent viewing experience from all angles.

Strangely, Hisense made no mention of the 110UX’s native resolution in its press release. It seems probable that it’s a 4K TV given that the company didn’t announce any new 8K TVs in 2023 and even its U8K model is a 4K TV, despite the “8K” in its name.

It’s not a stretch to assume that the 110UX will be widely compatible with HDR formats like Dolby Vision, and judging from the bottom console we can see in the accompanying press photo, the sound system seems likely to pack a punch as well. But for those details and more, we’ll have to wait for CES 2024 to officially kick-off.

Editors' Recommendations

Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like…
Samsung accidentally reveals price of its 77-inch QD-OLED TV
The Samsung S95C on display at CES 2023.

Usually, when new TVs are announced at CES, it can take months for companies to reveal pricing and availability. And perhaps Samsung was planning to do just that with its 77-inch S95C, its largest QD-OLED TV to date. But the company seemingly let the cat out of the bag on January 26, by including the new model -- and its price -- on its U.S. website, according to Sammobile.

The S95C details are no longer on the website, so Digital Trends can't verify the information, however, a screenshot taken at the time shows a price of $4499.99, making the larger model $1,500 more expensive than its currently available 65-inch S95B, which sells for $3,000. If this seems like a bigger gap in price than we're used to for models that exist in both 65- and 77-inch sizes, it could be because the S95C is going to be Samsung's premium 77-inch QD-OLED, with the planned S90C arriving in a 77-inch size but with fewer features.

Read more
CES 2023: Hisense’s smallest laser projector is portable and has a huge 150-inch image size
Hisense Smart Mini Laser Cinema.

Hisense has been working on laser projectors (or laser TVs as they're sometimes called) for several years, but CES 2023 is the first time the company has shown a portable version of the high-brightness projector tech. It debuted the Hisense Smart Mini Projector at the show, alongside four other laser TV models. No prices or release dates were immediately available. The company also launched its 2023 TV lineup and debuted a new, ultrabright flagship TV called the UX.

For 2023, Hisense has decided to split its laser TV products into two categories: Laser TV and Laser Cinema. The difference is that the Laser TV models are ultra-short throw (UST) projectors that come with their own ambient-light rejecting (ALR) screens and are designed to project images at non-adjustable sizes, just like a regular TV. Laser Cinema models, on the other hand, are (with the exception of the Mini) also UST, but they have an adjustable image size and they don't come with a screen.

Read more
Hisense debuts the UX, its brightest mini-LED TV at CES 2023
Hisense ULED X UX TV.

When it comes to TV technology, Hisense is all-in on mini-LED backlit QLED TVs. The company, which is known for its affordable yet dazzlingly bright TVs, has just revealed its brightest creation yet at CES 2023: the UX, an 85-inch 4K mini-LED QLED TV that is powered by Hisense's new ULED X platform and features more than 20,000 mini-LEDs, which give the UX a claimed peak brightness of 2,500 nits. The company's previous brightest TV, the U8H, had a claimed 1,500 nits but measured closer to 2,000.

That's going to be a very bright display, but Hisense says it can also exert a lot of control over that brightness thanks to more than 5,000 local dimming zones.  “Our engineers were tasked with making the best LED TV available, and they delivered with ULED X,” said David Gold, President of Hisense USA, in an emailed press release.

Read more