Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Buy the LG Z9 — an 88-inch 8K OLED TV — right now for just $30,000

If you’ve been patiently waiting for your chance to buy LG’s giant, new 88-inch 8K OLED TV, it will not cost a whopping $42,000, as was previously reported. That price was obviously ridiculous. Instead, the record-breaking TV will only set you back a comparatively measly $30,000, according to LG, which just announced the U.S. availability of the monster OLED TV. If you’re looking for some big-screen 8K excitement at a more reasonable price, today is also your first chance to buy one of LG’s 75-inch 8K NanoCell TVs, for a mere $4,999.

The 88-inch TV — which LG calls the OLED88Z9 — isn’t just the first 8K OLED TV.  It’s also the biggest OLED TV so far, at 88 inches. That’s a mere 11 inches bigger than the 4K, 77-inch C8 series (until now the biggest OLED TV LG has sold), and yet the C8 currently sells for just $5,500, which is a stark reminder of how difficult (and thus expensive) it is to produce increasingly large OLED panels. Of course, it likely won’t be long until the Z9’s still-stratospheric price tag begins to fall to earth. And for what it’s worth, our review of the LG Z9 describes it as “the most beautiful TV we’ve ever seen.”

LG will soon have its first real OLED competitor. Samsung has announced that not only will it be getting back into the OLED game — which it had abandoned in favor of its quantum dot QLED technology — but it will also be bringing some of those tiny dots to the OLED table, possibly improving on what is already the best display technology you can currently buy.

Image used with permission by copyright holder

Quantum dots won’t make it cheaper or easier to create massive-scale OLED displays, so we suspect microLED TV will soon be the king of the hill for big screens. With its approach based on many smaller panels, it can achieve the kind of scale and cost-effectiveness that will likely never be possible with traditional OLED, or even LED, TVs. That’s not for lack of trying — ahead of this year’s 2019 IFA electronics show, Sharp showed off the largest LED TV in the world, which it says will also have 5G connectivity.

Interestingly, LG is using the launch of the Z9 as an opportunity to subtly take a swipe at all of the other 8K TVs that will likely start to flood the market in the next 12 to 18 months. LG wants you to know that not all 8K TVs are alike and that you should be paying close attention to the fine print. LG has worked with the International Committee for Display Metrology (ICDM) to ensure its 8K TVs meet the organization’s minimum standards, which describe how TV resolution is perceived by the human eye. Their key measurement unit for this standard is Contrast Modulation (CM). The higher the CM percentage, the better, but the minimum is 25% for images and 50% for text.

“An 8K TV with a CM value that is lower than these required thresholds does not deliver real 8K, even though the TV may in fact have the sufficient number (7,680 x 4,320) of pixels,” LG claims. Needless to say, both the 8K OLED Z9, and LG’s new Nanocell 8K TV, both exceed these thresholds by a lot, with CM values in the 90% range for both measurements.

Both TVs also pack the latest in voice and wireless technologies, with Apple AirPlay 2, HomeKit, and built-in versions of the Google Assistant and Amazon Alexa.

LG says the Z9 OLED TV is available from select LG retailers, but so far it hasn’t published a list of these businesses. We’ve only found two retailers online so far, but if you keep an eye on LG’s product page, we imagine it will be updated soon with more locations.

Editors' Recommendations

Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like…
Here’s how much every 2020 Sony 4K and 8K TV will cost
2020 Sony 85-inch Z8H 8K LED TV

Earlier this year, Sony gave us what amounted to a sneak peek at its 2020 TV pricing by releasing the numbers for some of its new 4K TVs. Now, we have the official details for Sony's full lineup of 2020 models -- everything from its massive, 85-inch 8K TV to its smallest, 43-inch 4K TV. Here are all of the 2020 prices, along with when you can expect to see these TVs in your local stores and online.


Read more
LG rolls out 2020 lineup of 8K and 4K NanoCell TVs
LG NanoCell 8K TV

The good news is that LG just revealed pricing and availability for its 2020 lineup of NanoCell TVs, and you can pick up the biggest model right now. The bad news is it won’t be cheap.

LG announced details on 12 new models, including an 86-inch class Nano90 4K TV (a CES 2020 Innovation Award winner) and a Nano99 8K series that features both 75-inch and 65-inch models. The 86-inch display is available immediately, with the 8K screens set for May and June of this year.

Read more
LG brings new 4K TVs, 8K TVs, and a Samsung Frame TV look-alike to CES 2020
lg oled 4k 8k tv gx gallery series ces 2020 gallery02

LG did most of its announcing before CES 2020 even kicked off, revealing eight new 8K TVs -- branded the first 'real' 8K TVs to hit the market -- and a roll-down OLED 4K TV. But that's not to say it didn't save something for the trade show: LG introduced the art-inspired GX Gallery Series 4K TV (think: Samsung's Frame TV) and a never-seen-before 48-inch OLED 4K TV.

Seeing as we covered the 8K TVs and roll-down OLED 4K TV when LG first announced them ahead of CES 2020 last week, we won't run through them again. (If you missed them, you can find links to them scattered throughout this article.) Instead, we'll focus on the hardware we didn't know was in the works, starting with the familiar-looking GX Gallery Series 4K TVs.

Read more