The new Bluetooth-enabled Mars wireless earbuds, a collaborative project from Line Corporation and Naver Corporation (a leading internet provider in Korea and Line’s parent company), aim to do just that. Boasting real-time ear-to-ear translation of 10 different languages, Mars is unique in that it is designed for each person to wear one earbud (as opposed to needing two pairs). The earbuds were named a CES 2018 Best of Innovation Honoree at CES Unveiled New York on Thursday, November 9.
Scheduled for release in early 2018, Mars support Line’s Clova artificial intelligence, a virtual assistant which takes cues from Siri, Alexa, and Google Assistant. Aside from translation, Clova can help users stream music from several sources, check the weather forecast, and control Internet of Things (IoT) devices, all via voice commands. Line touts Clova as the first A.I. platform developed specifically with Asian markets in mind; Clova integration will be available at launch in Korea and roll out to other markets over time, though we don’t have any sort of timetable.
Microphones inside the Mars — Line doesn’t specify but we assume they’re bone-conduction mics — feature automatic ambient noise blocking, ensuring that users can take phone calls comfortably, even in loud, busy environments. For translation purposes, supported languages (for now) include: English, Korean, Mandarin, Japanese, Spanish, French, Vietnamese, Thai, and Indonesian. We don’t yet know how much the Mars will cost or where they will be available.
In addition to Mars, Line launched a smart speaker in Japan in 2017 called the Clova Wave. Line also announced a series of kid-targeted speakers called the Champ, featuring anthropomorphized Line characters Brown (a bear) and Sally (a baby chicken), but we haven’t heard anything about them since. Line is perhaps best known for its messenger app and social media platform, which is popular in Japan, Taiwan, Thailand and Indonesia.
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