Netflix could top 100 million international subscribers by 2020

5 shows you need to stream this weekend archer food chains netflix lifestyle family
As Netflix continues its recent voyage into millions of homes in Western Europe, CEO Reed Hastings revealed last week that the streaming service is aiming to land in a third of international TV households within seven years of each respective country’s official launch of the service, vastly increasing its subscriber base. Hastings discussed the projected goal at the CTAM Eurosummit event in Copenhagen last week, according to Advanced Television.

Drawing upon the projected goal in Hastings’ keynote speech, U.K.-based research firm Digital TV Research  now estimates that by 2020, Netflix will have picked up roughly 104 million international subscribers spread across 308 million TV households.

Netflix has recently set out on a series of new European launches, beginning by opening up for business in France last Monday. Moving deep into the region this month, Netflix’s latest additions include France, Germany, Austria, Switzerland, Belgium, and Luxembourg. Those add to its presence in the U.K. and Canada, Nordic countries like Sweden and Norway, and several countries in South America.

TV households overseas have already been predicted to become a major source of paying subscribers for Netflix, with data from IHS indicating that European subscribers could make up as much as 20 percent of its subscriber base by 2015. While these numbers are somewhat staggering considering how quickly the subscriber numbers are projected to rise, the predictions may not come as much of a surprise to some experts and analysts.

Netflix announced back in February that it was taking on an additional $400 million in new debt in part to aid in its conquest of Europe. The new estimates from Digital TV Research seem to show that Netflix’s cash infusions could pay off big in the long run. For example, the firm predicts that Netflix will have secured roughly 8.3 million new French subscribers across 27.7 million TV households by 2020. Below is a table of the firm’s projected figures for each nation with official Netflix service outside of North America.

International TV household and Netflix subscriber count estimates for 2020, by country (in millions). Source: Digital TV Research
International TV household and Netflix subscriber count estimates for 2020, by country (in millions).Source: Digital TV Research

Of course, these are all predictions, and Hastings may have been slightly bullish in his estimates. After all, he was speaking directly to some of the international television industry’s biggest players, including potential investors and competitors. Still, the company has been impressively on-the-mark when it comes to its predicted expansion thus far. Considering international subscribers will be key to the financial security of Netflix in the coming years, it is likely that it will continue to push into households at a rapid rate, ensuring its place as one of the most dominant services of its kind on the planet.

Movies & TV

Netflix completes its breakup with Marvel, cancels The Punisher, Jessica Jones

Two of Netflix's last-remaining Marvel shows have been canceled by the video streaming service. The Punisher is done after two seasons and Jessica Jones will be finished after its still-unreleased third season.
Movies & TV

Disney Plus: Here’s what we know so far about the upcoming streaming service

Disney is bringing the full weight of its massive content library to its own streaming service in 2019. How will Disney Plus compare to Netflix, Hulu, and Amazon Prime? Here's what we know so far.
Home Theater

Netflix vs. Hulu vs. Amazon Prime: Battle of the on-demand streaming giants

Trying to figure out which subscription streaming service to use while sticking to a frugal entertainment budget? Check out our updated comparison of the big three: Netflix, Amazon Instant Video, and Hulu.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Norsemen’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

The best movies on Netflix in December, from 'Buster Scruggs’ to 'Roma'

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Deals

Take a gander at the best deals on 4K TVs for February 2019

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Computing

Don't know what to do with all your old DVDs? Here's how to convert them to MP4

Given today's rapid technological advancements, physical discs are quickly becoming a thing of the past. Check out our guide on how to convert a DVD to MP4, so you can ditch discs for digital files.
Movies & TV

Stay inside this winter with the best shows on Hulu, including 'Legion'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

The best movies you’ll find on Hulu right now (February 2019)

From dramas to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Home Theater

They were robbed! From Crowe to Pacino, 10 times Oscar voters got it wrong

With the 91st Oscars rapidly approaching, now is a fine time to look back at several Oscar-worthy performances that were completely ignored by the Academy, as well as others that were nominated and astoundingly denied the little naked…
Movies & TV

The best new movie trailers: Yesterday, Tolkien, Triple Frontier, and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's trailers for Yesterday, Tolkien, Aladdin, Frozen 2, and Triple Frontier.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.