Netflix expansion: Service to land in six more European countries this year

By Trevor Mogg May 21, 2014

netflix q2 subscribers family — Image used with permission by copyright holder

Netflix is gearing up to bring on board what it hopes will be millions of new subscribers after announcing plans to launch its service in six more European countries.

The online video behemoth said Tuesday it intends to start offering its content to TV and movie fans in Germany, Austria, Switzerland, France, Belgium and Luxembourg by the end of this year.

The coming expansion follows the recent arrival of Netflix in other European countries, namely the UK, Ireland, Denmark, Finland, Norway, Sweden and the Netherlands.

“Upon launch, broadband users in these countries can subscribe to Netflix and instantly watch a curated selection of Hollywood, local and global TV series and movies, including critically-acclaimed Netflix original series, whenever and wherever they like on TVs, tablets, phones, game consoles and computers,” the company said in a release.

Incumbent rivals such as France’s FilmoTV have already been readying themselves for Netflix’s arrival, a development that will inevitably shake up the VOD sector across the continent.

FilmoTV president Bruno Delecour told Variety in March that while his service wouldn’t be able to compete with Netflix in terms of the number of titles it offers, “we can stand out thanks to the quality of our content,” a factor that he believes “makes FilmoTV different from superstores like Netflix.”

In Germany, meanwhile, satellite operator Sky Deutschland has recently launched a Netflix-style service called Snap. Germany and France are two of the world’s top ten broadband markets, so Netflix’s expansion could prove lucrative if it succeeds in making an impact in the two nations.

With 134 million broadband subscribers, Western Europe as a whole is hugely important to Netflix. By way of comparison, there are currently around 88 million broadband subscribers in the US.

Since launching its streaming service in 2007, the California-based company has built a user base of 48 million subscribers across more than 40 countries.

Editors' Recommendations

Topics

Contributing Editor

Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…

Audio / Video

Netflix’s ad tier may ditch commercials for some content

Netflix app icon on Apple TV.

Details on Netflix’s upcoming ad-supported tier are continuing to trickle through.

The latest is that folks claiming to have knowledge of the plans told Bloomberg that some content will escape ads, specifically original movies and original children’s content.

Audio / Video

Netflix’s ad tier won’t let you download content for offline viewing

Netflix’s ad-supported tier is likely to land early next year, and snippets of information about the offering are continuing to drop.

The latest is that subscribers to Netflix’s ad tier will not be able to download content to their devices for offline viewing, according to a Bloomberg report on Wednesday, August 17.

Audio / Video

Cut the cord: Quit cable for the best streaming services

The LG G1 Gallery Series OLED TV.

So you want to cut the cord and join the streaming revolution? There are so many on-demand streaming services available now such as Netflix, Hulu, Amazon Prime Video, HBO Max, and Disney+ to name a few. Add to that that the growing selection of live TV streaming services, such as Hulu Plus Live TV, Sling TV, ESPN+, and YouTube TV, as well as live HD broadcasts with an antenna. The whole thing can be rather confusing, especially when you're trying to pick the best streaming services for you. We'll walk you through everything you need to know to finally cut the cord and kick cable to the curb.

Not everyone is cut out to be a cord-cutter, though. Ditching your satellite or cable subscription and the bill it carries sounds great in theory, but it's not something you want to rush into without a bit of research. Let's go through the best methods for dropping traditional cable in favor of some of the best streaming services.
First things first: How's your internet?
The thing about internet-delivered TV is that you need a broadband connection that can keep up with the streaming lifestyle. This may seem like a foregone conclusion, but we want to make it clear that if you're going to bet your precious entertainment future on your home network, you had better have a solid internet connection. Netflix and other similar streaming video services suggest a minimum downstream speed of 5Mbps for HD streaming, but if you have inadequate home internet connection (like 5Mbps) that is not going to allow for a smooth streaming service experience, especially when you consider other devices also using the connection. You will likely experience buffering and possible crashing of the show you are streaming, especially for those with families or households streaming more than one show or movie at a time.
High-quality streaming needs higher-speed internet
Of course, if you're looking to get into the streaming big leagues to access the growing array of 4K Ultra HD streaming content available from Netflix, Amazon, Disney+, YouTube, and others, you'll want to kick up your broadband speed to at least 25Mbps. If you're only going to be downloading 4K content from sites like FandangoNow or Ultraflix -- which offer 4K content at speeds as low as 4Mbps to 10Mbps -- 25Mbps will probably suffice, but regardless of which streaming service you select, fast and reliable internet is key to a positive streaming experience.
Peak internet usage time can affect your streaming
We also recommend testing your internet speed at peak streaming hours (between 6 and 10 p.m. on weekdays) to determine if your neighborhood struggles under the strain of heavy traffic. For example, if you routinely get around 10Mbps downloads during the day, but that speed takes a dive to about 3Mbps around dinner time, you'll want to call your internet provider to see if anything can be done. Fortunately, this is an increasingly rare problem outside of rural areas, but better to check ahead.
Check your home network equipment
Don't forget to check your home network equipment. Most modern routers and modems should offer up all the speed you need, but non-gigabit equipment may not suffice for simultaneous 4K streams. Any hiccups in your experience also may be caused by weird technical issues such as improper port forwarding, wireless interference, or other random things that are tricky to track down, some of which we'll attempt to help you troubleshoot. If you're unsure about any of it, be sure to give your internet service provider a call.