Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Samsung shows off the first two 77-inch QD-OLED 4K TVs at CES 2023

Samsung was the first company to show off a 4K TV based on QD-OLED technology at CES 2022, and now, at CES 2023 it has unveiled two new QD-OLED models — the S95C Samsung OLED and S90C Samsung OLED — and each will be available as 77-inch models. Both will also be offered in 55- and 65-inch sizes.  The news came one day after Samsung Display confirmed it would show its next-gen “QD-OLED 2023” panel at the show in a 77-inch size.

When QD-OLED-based TVs debuted in 2022, Samsung and Sony revealed the first two 4K TVs models within hours of each other: the Samsung S95B and the Sony A95K. Both TVs proved to be absolutely stunning in terms of picture quality, leaving our reviewer no choice but to award them a rare 10/10 rating. But the TVs themselves weren’t especially large; only 55- and 65-inch sizes were introduced.

As QD-OLED is a new technology, with new fabrication requirements, this was expected. But it also kicked off a lot of speculation over how long it would take Samsung Display (currently the sole manufacturer of QD-OLED TV panels) to create larger sizes. The answer, apparently, is not long at all.

Recommended Videos

The larger available size is the main selling point for the S95C, but Samsung says you’ll also get a few other benefits, too, like a boost in brightness. The new panel uses OLED HyperEfficient EL material combined with optimization software for up-to-2,000 nits of brightness. There’s also an improved native refresh rate of 144Hz (up from the S95B’s 120Hz), and it has AMD’s FreeSync Premium Pro certification, something Samsung claims is a first in the OLED TV world, both of which should make gaming smoother.

Please enable Javascript to view this content

Speaking of gaming, the S95C also gets Samsung’s updated Gaming Hub for Tizen OS, which has access to cloud gaming platforms like Microsoft Xbox, Utomik, and Amazon Luna. New for 2023 is 4K support for Nvidia GeForce Now, which Samsung says has never been previously offered.

And while the S95C continues to be one of the thinnest TVs on the market, Samsung has upgraded the audio system, using a Dolby Atmos-capable, top-mounted, 4.2.2 channel setup, with 70 watts of power. This brings with it a few design changes too. Now, instead of a super-thin screen with a thicker bottom portion, the screen is a bit thicker, but it’s a uniform thickness, much like Samsung’s QLED TVs. The similarity extends to the backpack-style One Connect box that houses the S95C’s connections — it now sits on the back of the center stand.

In typical CES style, Samsung hasn’t said when the 77-inch S95C will go on sale or how much it will cost, but we’ll likely get these details by the end of March 2023. What we do know is that LG currently prices its 77-inch OLED TV models at about $1,000 more than its 65-inch models.

Samsung S95C QD-OLED 4K TV.
Samsung

If we follow that formula for QD-OLED pricing, we might be looking at $3,800 to $4,000, given that Samsung debuted the 65-inch S95B at $2,800. It’s worth noting that it saw a major price drop to just $2,000 during 2022’s end-of-year Boxing Day sales, so we could well see lower pricing on the S95C by the end of 2023.

If the S95C is too pricey, Samsung is also going to sell a version that lacks the One Connect box. The S90C will come in the same 55-, 65-, and 77-inch sizes, but it won’t be as bright. Samsung says the S95C will be approximately 30% brighter than the S90C.

Simon Cohen
Simon Cohen is a contributing editor to Digital Trends' Audio/Video section, where he obsesses over the latest wireless…
You Asked: Samsung QD-OLED conundrum, ATSC 3.0, and audio outputs
You Asked Feature Ep 20

We're back and sinally recovered from CES in Las Vegas. And this week, we’ve got a slew of great questions. Like the emotional journey of choosing between the Samsung S95C or S90C. Plus Zen and the art of eARC. And why is my ATSC 3.0 tuner slow? And why can’t TVs have all the ports we need?

 TV-buying journey

Read more
TCL’s giant 115-inch QM89 is the world’s largest 4K mini-LED TV
The 115-inch TCL QM89 television.

If you're going to unveil the world's largest mini-LED TV, CES 2024 in Las Vegas seems like an appropriate venue at which to do it. The honor goes to TCL's new QM89 -- an absolutely massive 115-inch 4K, quantum dot mini-LED TV. TCL announced the QM89 along with the rest of its 2024 TV lineup and its 2024 soundbars.

First Look at TCL’s 115-Inch QM89 TV | The World’s Largest Mini-LED TV at CES

Read more
2023 OLED TV shootout: the big three battle and we all win
Samsung S95C Sony A95L LG G3 Best OLED 2023 (18)

The best OLED TVs of 2023 have now been pitted against each other in three organized shootout events. What in the world could I possibly add to the conversation at this point? Well, how about a different perspective?

I’m going to go out on a limb and bet that many of you are still trying to decide which of this year’s amazing TVs is best for you. Some of you are here because you have already bought one of these TVs and maybe you’re curious to hear what I have to say about your choice.

Read more