Skip to main content
  1. Home
  2. Audio / Video
  3. News

Need a 4K TV? You can’t beat the quality and price of this Sony model today

Add as a preferred source on Google
Sony X900H 65 Inch TV
Sony
Best Prime Day Amazon Deals
This story is part of the Digital Trends Prime Day 2026 coverage
Updated less than 23 minutes ago

There is no shortage of fantastic Prime Day deals this year (or Black Friday TV deals for that matter), but we’ve been especially impressed by some of the Prime Day 4K TV deals we’ve discovered.

One deal, in particular, stands out: Amazon had deeply discounted Sony’s excellent X900H 4K TV, which you can now buy in three different screen sizes for way less than their regular prices. Depending on the size, you can save up to 36% off the regular price.

55-inch Sony X900H 4K TV — $950, was $1000:

65-inch Sony X900H 4K TV — $1000, was $1400:

75-inch Sony X900H 4K TV — $1600, was $2500:

Recommended Videos

The X900H is a unicorn in the 4K TV world because it offers absolutely top-notch picture quality at prices that are substantially more affordable than other models that offer a similarly good image.

Sony’s image processing and control over backlighting are the two ingredients that give the X900H its impressive black levels and contrast. Some QLED TVs struggle to keep the darkest parts of an image truly black, which is why OLED TVs have become so popular. But the X900H manages to achieve superb black levels thanks to Sony’s local dimming algorithm, which our reviewer says is “the best local dimming algorithm in the business.”

Gamers who are considering upgrading to Sony’s PlayStation 5 later this year should take note: The X900H will receive an upgrade in the coming months that enable variable refresh rate (VRR). VRR is a key gaming technology and the X900H is the only Sony model in 2020 to offer it, making it the clear pick for both PS5 and Xbox Series X buyers who don’t want to spend a fortune on a gaming TV.

With Android TV on board, you not only get access to thousands of streaming apps from all of the biggest names like Netflix, Amazon Prime Video, Disney+, and Hulu, but it also has the Google Assistant and Chromecast built-in. If you prefer Alexa, you can control the X900H from any Alexa-powered smart speaker, too.

Sony 4K TVs don’t go on sale very often and when they do, the discounts tend to be small. That makes this deal especially attractive — the discount is excellent and the X900H isn’t an older model, it’s brand new for 2020. Don’t wait, it’s unlikely you’ll see a better price on this TV before the end of the year.

55-inch Sony X900H 4K TV — $950, was $1000:

65-inch Sony X900H 4K TV — $1000, was $1400:

75-inch Sony X900H 4K TV — $1600, was $2500:

After something a bit more high-end? Don’t miss this Sony OLED 4K TV deal.

Simon Cohen
Former Contributing Editor, A/V
Simon Cohen obsesses over the latest wireless headphones, earbuds, soundbars, and all manner of related devices and…
6 Amazon Prime Big Deal Days TV deals I’d actually spend my money on
I've sifted through the discounts to find six TV deals that deliver genuine value, ranging from premium OLEDs to budget-friendly 4K screens.
Purple, Advertisement, Art

Finding the right TV deal during Amazon Prime Big Deal Days can mean wading through dozens of bloated, sub-par options to get to the true discounts. To save you the time, I've tracked down six standout TV deals across every price point that offer genuine value for your money. Whether you're looking for a top-tier OLED display or a reliable budget screen under $200, these six picks are where I'd spend my money.

Sony 55-inch Bravia 6 OLED – $1,098 (27% off)

Read more
The Sony WH-1000XM5 is 50% off for Prime Day, and I found 3 other headphone deals just as tempting
From a battery champ under $150 to an audiophile pick with lossless audio, these headphones are seeing deep Prime Day discounts.
Electronics, Headphones

Prime Day is a great time to upgrade your headphones, and the discounts go as deep as 50%. I picked four noise-cancelling pairs worth your money, from a battery champ under $150 to an audiophile pick for serious listeners.

Sony WH-1000XM5 – $198 (50% off)

Read more
Prime Video is the new home for the Emmys. It’s free for you, but Amazon paid a fortune.
Amazon has reportedly inked a six-year deal that runs to the tune of $120 million for bringing the awards show to its streaming platform.
Emmy on a TV

The Emmys are coming to Amazon's Prime Video, and the esteemed awards ceremony will be available to watch for a global audience. Amazon has an exclusive deal with the Television Academy, which spans six years and marks the first time that the awards have found a single streaming or broadcasting hub for a worldwide audience, after years of a rotating model where the likes of ABC, CBS, FOX, and NBC got the rights.

"Beginning with the 2027 ceremony, the star-studded event will continue to anchor the television season by airing live in September. In a major win for entertainment fans, the ceremony will not be behind a paywall; instead, the Emmy Awards will be free to view for audiences worldwide," says Amazon in a press statement.

Read more