Broadband TV Draws Young, Smart, and Rich

A new study from Nielsen Analytics, a unit of the market research firm Nielsen Co. (the same folks who proffer TV ratings) finds that when U.S. television networks offer their programming over the Internet via broadband video technology, those shows tend to draw an audience that’s younger, better educated, and more affluent—and, hence, more attractive to advertisers.

U.S. broadcast networks have been experimenting with offering popular programs for download and/or streaming via the Internet, trying out various distribution models including free ad-supported streaming and download-to-own services…but the networks have been looking at Internet efforts with a wary eye, worried that consumers who tune into Internet programming would mean fewer people watching the shows via traditional television when they’re broadcast.

Nielsen says its study finds those concerns are unwarranted—and, moreover, offering broadband video options for broadcast shows provides a strong opportunity to broadcasters and their advertisers by expanding the audience for a show. “By researching controlled broadband access, this study concludes that programmers have the opportunity to create new revenue models to benefit content owners and their affiliated stations” said Larry Gerbrandt, Nielsen Analytics’ general manager and senior VP. “Such ad-supported models are uniquely adaptable to the broadband environment and are potentially superior to existing models because they can take full advantage of the digital environment. With broadband streams, for example, fast forwarding through commercials can be disabled making it more likely the consumers will watch the spots and possibly interact with them.”

We’re sure consumers will be thrilled to know that broadcasters and advertisers might consider one of the main advantaged of Internet technology to be the ability to disable fast-forwarding through ads.

The study found that households with broadband Internet connections are four times more likely than average to have a college education or higher; similarly, those households also skew younger than teh average American household and have a higher income level. Nielsen claims some 28 percent of broadband households have an annual income of $100,000 a year or higher.

Smart Home

Thermomix introduces a small appliance that can do it all

The Thermomix TM6 just might be what you're looking for. This all-in-one appliance can perform 20 unique tasks that will cut down on the work of meal preparation and will help you cook just about anything.
Movies & TV

Stay inside this winter with the best shows on Hulu, including 'Legion'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

The best shows on Netflix right now (March 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Home Theater

Sling TV vs. YouTube TV: Which live TV streaming service is right for you?

As more people cut the cord, the inevitable question is, which live TV streaming service should you get? We take the long-time fan favorite, Sling TV and match it up against newcomer YouTube TV to see which service comes out on top.
Smart Home

Which Instant Pot is best? Whether cooking for 1 or 9, here are the best options

Instant Pots are perfect home cooks who love versatility in the kitchen, and for those who like to prepare quick and easy meals. Check out our picks for the best Instant Pots.
Smart Home

Whatever happened to those dumb smart products we wrote about in 2017?

A smart salt dispenser? As manufacturers rush to get the next new smart item out there, we wonder if all these new inventions are really necessary. Here’s a list of 10 of the quirkiest home smart gadgets available, and where they are now.
Smart Home

Amazon knocks down the price on the second-generation Echo smart speaker

Amazon just knocked down the price of the second-generation Echo smart speaker with Alexa by 25 percent. The Echo can answer questions, control smart home devices, fill a room with music with its Dolby speakers, and make hands-free calls.
Smart Home

Smeg Dolce and Gabbana small appliances make an art gallery of your kitchen

Spice up your kitchen with Smeg's Dolce and Gabbana-styled Sicily Is My Love collection. Following its introduction of Sicilian-themed major appliances, the Italian collaborators added countertop devices with traditional icons and images.
Smart Home

Sign up for Amazon’s Prime Book Box and get an Echo Dot Kids Edition for $1

Do your kids like books? Sign up for Amazon's Prime Book Box for kids through March 26 and you can get an Echo Dot Kids Edition for just $0.99. The Prime Book Box includes two to four books, delivered every one, two, or three months.
Smart Home

Ikea isn’t throwing shade with the delayed release of its smart blinds

Ikea planned to release is Tradfri-compatible smart blinds in April 2019, but the products have been delayed until later in the year for a firmware update that promises better functionality.
Smart Home

Lutron’s Fan Control makes ceiling fans smart, but has some turnoffs

Lutron recently came out with a smart switch that controls ceiling fans, the Lutron Caseta Fan Speed Control Switch. How does it stack up? Here's a first-hand review of the Lutron Fan Control switch.
Cars

Amazon and Kia team up to simplify EV home-charging station installs

Kia Motors announced a new program with Amazon for electric vehicles. Customers planning to purchase a new Kia EV or PHEV can check out recommended Level 2 240-volt home charging stations and arrange installation in their homes.
Smart Home

Traeger’s latest wood-pellet grills are smoky, smart, and spacious

Traeger is famous in the world of barbecue and heavy-duty grills for its signature pellet grills and now the company is expanding this year by adding three new brands of redesigned