Dieting woes inspired this thoughtful lunchbox redesign, now on Kickstarter

Lunch is like the forgotten meal — rarely enjoyed except as a break from the workday. But seeing as lunch can really make an afternoon, shouldn’t we be more grateful for its bounty and caring of its quality?

The creators of Fittbo think so and they redesigned the lunchbox to help us eat more careful and conscientious meals in style.

“[Fittbo] started with a personal need,” Alan Alexander, Fittbo’s designer, told Digital Trends. “I had to be on a diet constantly to keep my weight under control and I found eating healthy in the city is quite expensive.” He found Tupperware containers to be both uncomfortable and uncool, which was before they accidentally leaked.

Alexander trimmed the lunchbox down to a manageable size so it would fit into any workbag while leaving space for other things. With wood panels on the top and bottom and white or black trim, Fittbo fits with any minimalist’s getup.

But the real innovation is found under the hood. Fittbo comes with three compartments (for cutlery, snacks, and the main meal) which are further organized for “optimum” portions — that is, half for vegetables, a quarter for starches, and a quarter for proteins. Of course, no one is going to enforce those portions — except maybe you — but the compartments make it easier to stick to your diet.

Since Fittbo is meant to be carried in bags next to things you won’t want to get wet, Alexander and his team gave each of the three compartments lids and sealed the outer layer with a gasket. They say the result is completely leakproof. Air chambers on the side give a bit of insulation — though don’t expect your food to stay piping hot or super cold for very long.

For such a simple device, Fittbo has been a hit on Kickstarter, earning nearly $85,000 from more than 1,150 backers with a month left to go in its campaign. The lunch boxes are available $45 for one or $89 for two.


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