Homejoy secures $38M to expand its on-demand home cleaning service

homejoy secures 38m expand demand home cleaning service house cleaner

Silicon Valley has always sought make your household duties simpler with technology, but there’s only so much that robotic vacuums and ultrafast washing machines can do. Anything outside of floor cleaning generally requires a bit of manual labor – labor you don’t always have the time or energy to perform yourself.

That’s where Homejoy comes in. In a nutshell, the burgeoning San Francisco-based startup is basically a uber-simple maid service. Think MerryMaids or HipsterMaid but with easier web-based booking. To schedule a cleaning appointment, all you do is hop on their ridiculously simple site, enter in a few details about your house and what areas you need cleaned, and the date/time you want it to happen. Then, for $20 an hour, a professional cleaner stops by to take care of the dirty work.

Each cleaner is personally selected for a client’s needs, and all of them are bonded and insured, undergo background checks and in-person interviews, and must receive good reviews to stay on-staff. The company currently has more than 1,000 full-time employees, and is already up and running in 31 cities in the US and Canada.

Sure, a home cleaning service might not sound like the most innovative or sexy startup idea in the world, but Homejoy is a prime example of a startup that’s taken an inconvenient, fragmented, and largely offline industry and modernized it.

And the idea is catching hold. In an interview with VentureBeat, Homejoy CEO Adora Chung boasted that more than half of the company’s customers say they’ve never had their homes professionally cleaned before. If that’s accurate, it seems that the extreme ease of use, straightforward pricing, and 24-hour advance-booking that Homejoy offers is helping open up the cleaning market to new audiences.  

Venture capitalists love the idea, too. The year-and-a-half-old service has just finished up two rounds of seed funding, cumulatively raising over $38 million dollars from investors like Google Ventures, Redpoint Ventures, Max Levchin, First Round Capital, Oliver Jung, and Mike Hirshland.

The money will be used to further develop the expansion to more cities, and also branch out into other home services like repairs and maintenance. Check out Homejoy’s website to see if they’re currently in your city. IF they’re not, don’t worry – they will be soon.

Emerging Tech

Awesome Tech You Can’t Buy Yet: DIY smartphones and zip-on bike tires

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Deals

The best iRobot Roomba deals to make cleaning your home a breeze

Keep your home clean without lifting a finger using a robot vacuum cleaner. These nine iRobot Roomba deals not only help you keep your home tidy, but many also come with advanced features such as automatic scheduling and Wi-Fi connectivity.
Gaming

What you should know about 'Red Dead Redemption 2' before it launches

The long-awaited (and long-rumored) sequel to Rockstar Games' Red Dead Redemption is confirmed. Red Dead Redemption 2 will arrive next spring. Here's everything we've heard about the game so far.
Smart Home

Keep an eye on your kingdom with the best home security cameras

When it comes to the best home security cameras, the choice often comes down to the one that simply knows how to stay out of your way. Here are some of our favorites, both indoor and outdoor.
Deals

Suck up the savings with these vacuum cleaners on sale for $100 or less

Keeping your floors clean around the home is a constant chore. To help make things a whole lot easier, we've picked out 12 great vacuum cleaner deals available on Amazon right now, from full-sized upright models to robot vacs.
Product Review

Philip Hue’s versatile outdoor light strip makes drab yards, holiday decor dazzle

Philips Hue fans can at last enjoy the brilliance of this weatherproof light strip, which offers simple, versatile positioning, a rich selection of 16 million color options, and bright, vibrant illumination.
Smart Home

Here’s everything you need to know about Amazon Prime Pantry

The marvels of the Internet have made it possible to do all your shopping from the comfort of your living room. Amazon Prime Pantry allows you to buy groceries and household items online. Here's more info about the service.
Deals

Save energy and money with a $45 discount on the Nest smart thermostat

If you were looking for a smart thermostat, Amazon is offering up to $45 in savings on the popular Nest Learning Thermostat. Use stainless steel thermostat to the keep your home warm and cozy this fall and save energy by scheduling the…
Emerging Tech

Keep your holiday gift list high tech and under budget with these gadgets

Modern technology doesn't always come cheap, but there plenty of premium devices that don't carry a premium price. Whether you're looking for a streaming device or a means of capturing photos from above, our list of the best tech under $50…
Smart Home

Softly spoken interactions with Alexa now possible with new Whisper Mode

Amazon's Whisper Mode for Alexa has gone live, so now you can talk more softly to Alexa and it'll respond in kind. The feature will most likely come in handy around napping babies or for bed partners you don't want to wake.
Smart Home

Add some nature to your tech with Mui, a wood panel that’s also a smart display

Are you so immersed in technology that you long for a touch of nature in your home? You could get some potted plants -- or you could invest in Mui, a wood panel that is also an internet-connected smart display.
Smart Home

One in 10 smart home device owners report unresolved technical problems

According to a recent survey from Parks Associates, more than one in 10 consumers report they have experienced technical errors with their connected devices that have yet to be resolved.
Smart Home

New Nuimo Click gives one-touch control over smart home devices

Berlin-based technology company Senic has announced the Nuimo Click, a smart switch that harvests kinetic energy to power itself without the need for cables or batteries. The Nuimo Click will begin shipping in December.