Nielsen: Over half of mobile users concerned about location privacy

New survey results from market research firm Nielsen finds that while location-aware services and applications are increasingly popular amongst consumers, half or more mobile phone users are “concerned” about the privacy implications of sharing their location with advertisers, businesses, and other third parties—even if it’s on a voluntary basis.

Overall Nielsen found that concern over location privacy varied by age. Nearly two-thirds (63 percent) of mobile users aged 55 and over said they were concerned about sharing location information; that figure dropped to 61 percent amongst users aged 45 to 54, 56 percent amongst users aged 35 to 44, and reaches its lowest point (50 percent) amongst users after 25 to 34. Curiously young adults and teens express more concern: 52 percent of users aged 18 to 24 said their were concerned, and 55 percent of 13 to 17 year-olds were concerned.

Nielsen mobile app privacy by age

The report also found differences between men and women: overall, 59 percent of women were concerned about sharing location information, compared to 52 percent of men.

Nielsen’s survey focused on users who had downloaded a mobile application within the previous 30 days.

The survey results come in the wake of significant publicity surrounding the iPhone and Apple’s 3G-enabled iPads keeping a log of the device’s location based on cell tower data.

Nielsen forecasts consumers will become more comfortable with sharing location information as they get more familiar with location-based applications and the benefits they offer. However, that supposition is dependent on mobile operators—as well as app developers and marketers—doing nothing to violate the trust users place in them by sharing personal information. As Facebook has discovered with social networking—and as Apple may be discovering with the location logs in its iOS devices—privacy breaches cast long shadows in consumers’ memories.

Computing

Chrome 70 is now available and won’t automatically log you in to the browser

Google has officially launched Chrome version 70 on Windows Mac and Linux. The update introduces some new Progressive Web App integrations on Windows 10 and also tweaks the much controversial auto login with Google Account feature.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Mobile

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Emerging Tech

Keep your holiday gift list high tech and under budget with these gadgets

Modern technology doesn't always come cheap, but there plenty of premium devices that don't carry a premium price. Whether you're looking for a streaming device or a means of capturing photos from above, our list of the best tech under $50…
Smart Home

Softly spoken interactions with Alexa now possible with new Whisper Mode

Amazon's Whisper Mode for Alexa has gone live, so now you can talk more softly to Alexa and it'll respond in kind. The feature will most likely come in handy around napping babies or for bed partners you don't want to wake.
Product Review

Philip Hue’s versatile outdoor light strip makes drab yards, holiday decor dazzle

Philips Hue fans can at last enjoy the brilliance of this weatherproof light strip, which offers simple, versatile positioning, a rich selection of 16 million color options, and bright, vibrant illumination.
Smart Home

Add some nature to your tech with Mui, a wood panel that’s also a smart display

Are you so immersed in technology that you long for a touch of nature in your home? You could get some potted plants -- or you could invest in Mui, a wood panel that is also an internet-connected smart display.
Smart Home

One in 10 smart home device owners report unresolved technical problems

According to a recent survey from Parks Associates, more than one in 10 consumers report they have experienced technical errors with their connected devices that have yet to be resolved.
Smart Home

New Nuimo Click gives one-touch control over smart home devices

Berlin-based technology company Senic has announced the Nuimo Click, a smart switch that harvests kinetic energy to power itself without the need for cables or batteries. The Nuimo Click will begin shipping in December.
Smart Home

SiriusXM, Amazon team up for two Echo Dot deals with freebies

Amazon and SiriusXM partnered on two joint promotions. New SiriusXM subscribers can receive a free Amazon Echo Dot. People who already own an Echo device can sign up for new SiriusXM subscription with the first three months free.
Emerging Tech

A Fitbit for your cat shit: Automatic litter box tracks your kitty’s health

It may look like a sci-fi teleportation chamber, but Footloose is a high-tech litter box that promises to be the most cutting-edge way for your kitty to take a dump. Here's how it works.
Smart Home

Angee’s security service switches from sales to subscriptions

Angee, a successful startup that raised nearly half a million dollars for its home security hub, has pivoted its business model to offer its home security platform as a subscription rather than a smart home product.
Emerging Tech

This 3D-printed house made of earth and rice husks costs less than an iPhone

Italian 3D-printing company WASP has just demonstrated the 3D printing of a hut structure using a combination of 3D-printed concrete and a mud-based material. All for around $1,000.