Skip to main content

Sotheby’s is making homebuying immersive with AR app Curate

It’s hard to imagine a house as your home before you’ve signed on the proverbial dotted line. After all, you’ve yet to redecorate, yet to bring in all your new furniture, and yet to determine exactly how your living room would look without that questionable rug taking up most of the real estate. But here to help bring you a bit more peace of mind before you buy is Sotheby’s International Realty and its new virtual staging augmented reality app, powered by Rooomy (the company styles it roOomy). The app promises to revolutionize both the buying and selling experience for real estate agents and new homeowners alike.

The app, called Curate, brings a home’s virtual staging images from flat, two-dimensional perspectives into 3D augmented reality. Built using ARCore, Google’s new augmented reality software platform, Curate relies upon Rooomythe virtual staging platform known for bringing AR and VR to the homebuying experience.

Last year, Pieter Aarts, CEO and co-founder of the company, noted, “Homes that are well-staged sell faster and for more money as consumers struggle with fully visualizing a space’s potential. Rooomy is eliminating this problem with its AR/VR app by allowing shoppers to easily experience how interior design styles and home furnishing products will look room to room. The introduction of this technology into real estate has huge potential to transform the buying and selling process for real estate agents and consumers.”

And now, roOomy’s technology is being leveraged further still with this new application from Sotheby’s. In fact, with Curate, the real estate company has become the first to launch and implement a virtual staging AR app. Not only can the app easily turn staged images into AR objects for easier manipulation and better perspective, but it also boasts a selection of AR interior designs so that potential buyers can easily see what their house might look like with different styles.

Plus, with Curate’s screenshot capabilities, viewers can capture and store images of AR furniture sets for easy recall and potential purchasing down the line. In fact, the virtual home furnishings are interactive — if you click on an AR couch, you can check out more information about the product, as well as find a link to the retailer’s website. Of course, all furniture is shown to scale and provides accurate room dimensions so that seeing really is believing.

“Buying a house is not only a significant financial decision, but is also deeply personal and emotional,” said John Passerini, global vice president of interactive marketing of Sotheby’s International Realty Affiliates LLC. “Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology.”

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Space Station astronauts use AR headset to upgrade particle physics hardware
NASA Astronaut Megan McArthur dons a Microsoft HoloLens, a mixed reality (or augmented reality) headset, which allows her to see both the spacearound her as well as digital displays in her field of view.

Mixed Reality headsets aren't only for playing VR games on Earth: The astronauts aboard the International Space Station are making use of an Augmented Reality (AR) system based on commercial Microsoft HoloLens hardware with custom-designed software. Recently, NASA astronaut Megan McArthur used a HoloLens headset to perform a hardware replacement on a highly complex piece of equipment: The station's Cold Atom Lab.

Mixed Reality Meets Quantum Science on the International Space Station

Read more
Snap partners with Camo app creator to bring AR streaming to your phone
snapchat ios App Store. Credit: XanderXT / Shutterstock

Snap Inc. and Reincubate -- creator of the Camo app -- have joined together to offer an augmented reality experience that marries Camo's overlay, zoom, pan, and other features to Snapchat. The new feature allows users to use Snap's Camera Kit with their streaming, video chats, gaming, professional meetings, and more.

This isn't the first time Snapchat has dabbled with augmented reality, but unlike the 2019 paint tool, the Camera Kit is designed specifically to make augmented reality a lot more intuitive and natural during streams and other video events.
Who can use it and for how much?
The use of Snap's Camera Kit is completely free, so you don't have to worry about having content restricted or behind any paywalls. Those using iOS, Windows, or MacOS can use the AR Camera Kit today, while those operating with Android will have to wait for support to be added sometime later in 2021. Options will also be implemented to help creators monetize their creations to promote a healthy and productive ecosystem of content. And a live showcase and celebration of the AR features from Camo will start at 10 a.m. PT today for the Camera Kit's release.
What does the Camera Kit do?
Those who wish to use the kit can easily do so by finding the AR lenses in the Camo Studio. Once selected, a dozen launch lens options will pop up to use. Each of them generally falls into one of four categories:

Read more
Apple AR headset reportedly delayed after being a no-show at WWDC
Apple VR Headset Concept by Antonio De Rosa

Apple VR Headset Concept by Antonio De Rosa Antonio De Rosa

Rumors suggested that WWDC would have featured more product announcements, possibly even Apple’s first augmented reality (AR) headset. However, after being a no-show at the conference, the Apple AR headset will now be delayed until the second quarter of 2022.

Read more