Target recently unveiled the section, which aims to revolutionize shoppers’ in-store and online experience when it comes to health and wellness by providing interactive access to medical devices and services. Shoppers will be able to visit in-store Connected Health sections in the retailer’s pharmacies to try out these products. The aim is for customers to be able to access (not to mention buy) technology that facilitates better health.
“We are honored to be part of Target’s leadership initiative to bring digital and connected health to the forefront of the customer experience,” said Alexis Zervoglos, Qardio’s chief business officer, in a related press release. “Customers increasingly seek to take control of their health and Qardio’s innovative products offer convenient access to the most advanced medically-accurate technologies in the form of beautifully designed health-monitoring devices, perfectly fitting the modern lifestyle.”
QardioArm and QardioBase are, respectively, a smart blood pressure monitor and a wireless smart scale, and these two devices align perfectly with Target’s goals. QardioArm is a small and portable device used for measuring your blood pressure and heart rate, with features like graphs and charts for interpreting its measurements, a relaxing and informative slideshow, and more. Meanwhile, QardioBase measures weight, BMI (body mass index), and full body composition. You can track progress toward weight-loss goals, and the device recognizes multiple users.
Qardio isn’t new to Target. The company’s products have been sold in the retailer’s stores since fall 2015. As staples in the Connected Health section, though, they’ll now likely be trialed by a larger range of customers, who may end up deciding to bring Qardio products home with them.