YouTube Brings CBS Online Video Success

By Geoff Duncan November 22, 2006

In the same instant Google acquired online video phenomenon YouTube, broadcast network CBS inked a deal to distribute clips of some of its most popular shows on a branded channel within YouTube—and, after a month, the results seem to be a resounding success.

According to YouTube and CBS, CBS content is among the most-watched video on the YouTube site, with three of the sites top-25 slots occupied by CBS content. More than 20,000 people have subscribed to CBS’s YouTube programming since the channel launched, and, what’s more, the YouTube success seems to be spilling over into the broadcast ratings of some CBS shows. Since the YouTube deal, CBS’s Late Show with David Letterman has added 2000,000 viewers (an increase of 5 percent), while The Late Late Show with Craig Ferguson has seen an increase of 100,000 viewers (up 7 percent). The YouTube channel can’t be the sole cause of these ratings increases, but…well, it probably didn’t hurt.

“Above all the other good news, what’s most exciting here is the extent to which CBS is learning about its audience as never before,” said Quincy Smith, President of CBS Interactive, in a release. “YouTube users are clearly being entertained by the CBS programming they’re watching as evidenced by the sheer number of video views. Professional content seeds YouTube and allows an open dialogue between established media players and a new set of viewers. We believe this inflection point is the precursor to many exciting developments as we continue to build bridges rather than construct walls.”

Editors' Recommendations

How to watch YouTube on a Google Nest Hub Smart Display

Former Digital Trends Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

Smart Home

Flash deal gets you an Amazon Echo Pop for $20 — that’s 50% off

The Echo Pop sitting on a countertop.

If you've always wanted easy access to Amazon's Alexa across your home but you're not willing to spend hundreds of dollars on Amazon Echo deals to equip several rooms with a smart speaker, then don't miss this chance to get the Amazon Echo Pop for only $20. A limited-time deal from Amazon has slashed the device's price with a $20 discount on its original price of $40, so you'll be able to afford to buy multiple. You're going to have to hurry though, as it may be back to its regular price as soon as tomorrow.

Why you should buy the Amazon Echo Pop
The Amazon Echo Pop isn't going to challenge the performance of the Amazon Echo Studio nor match the 360-degree sound of the Amazon Echo Dot, but it's a great way to access Alexa without spending a lot of money, according to our guide on which Amazon Echo should you buy. It's very compact so you'll be able to easily find a spot for it within any room, and while its front-facing design is a bit limiting, it's a minor trade-off especially if you're planning to place it in a small area.

Smart Home

Arlo Pro 5S vs. Ring Stick Up Cam Pro: Which is the best premium security camera?

The Arlo Pro 5S installed outside on a wall.

Security cameras are available at all budget levels, and it's not hard to find something under $50 that'll do a decent job of protecting your home. But if you're serious about home security, you'll likely want to increase your budget. Doing so will get you a product with better resolution, a wealth of useful features, and weatherproof designs that will work either indoors or out in the elements. And when it comes to premium security cameras, few products are as popular as the Arlo Pro 5S 2K and Ring Stick Up Cam Pro.

Interested in adding one of these high-end cameras to your home? Here's a comprehensive look at the Arlo Pro 5S 2K and Ring Stick Up Cam Pro to help you decide which is best for your needs.
Pricing and monthly fees

Smart Home

Fitness deals: treadmills, ellipticals, weights on sale

nordictrack x32i treadmill review press lifestyle

Going on a fitness journey can be very tough, especially if you don't have a lot of motivation, which is why having home fitness equipment is important, especially if you don't want to drag yourself to a gym regularly. While that sort of equipment tends to be expensive, there are luckily quite a few home gym deals that you can take advantage of, whether it's things like dumbells or water bottles, which is why we've gone out and found our favorite deals and listed them below. You can also check out some other great brand-specific deals, such as these NordicTrack deals and Bowflex deals.
Adjustable Dumbbell 55-pound 5-In-1 Single — $156, was $190

One of the worst things about dumbbell training is having too many dumbbells. They can take over your whole gym. This deal (on a SINGLE dumbbell, so buy two!) can take the place of five dumbbells in your complete gym kit. Instead of one 55-pound dumbbell, you're getting an 11-pound dumbbell, a 22-pound dumbbell, and so on up until the 55 pounder. This is advantageous if you're just starting out with working out and don't know what weight you need to start with or if you want to do different exercises with different weights. Finally, note that the design of the adjustable dumbbell is quite safe as you can only adjust the weights (via a simple handle turning mechanism) while they are laid carefully on tray. Once they're off, the weight is "locked in" so to speak until you return them to the try. No lost toenails here!