Skip to main content

YouTube Inks NBA, Music Video Deals

Online video phenom YouTube has finalized two new deals which bring legitimate content into the sites offerings, including original content from the National Basketball Association and music offerings from Wind-Up Records.

The NBA deal is highlighted by the launch of a new “Post Up the NBA” channel in YouTube, which invites basketball fans around the world to submit video clips of their best hoops moves on the service; the channel will also offer videos of selected plays and behind-the-scenes highlights from NBA.com. “NBA fans will be able to interact and share their passion for the game by posting their best moves,” said NBA Commissioner David Stern in a statement. “YouTube’s popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans.”

The NBA will also be participating in YouTube’s “Claim Your Content” program which enables the league to identify its copyright content through encoding; the NBA will have the right to remove its content from YouTube at any time, as well as share in any advertising revenue it generates.

YouTube has also entered into a deal with Wind-up Records, whose artists roster includes the popular band Evanescence, Finger Eleven, Seether, Stefy, and former Creed frontman Scott Stapp. Under the agreement, the majority of Wind-up’s music videos will be available for viewing via YouTube, and a selection of music tracks from Wind-up artists will be available for use in user-generated videos. Wind-up will be eligible for a portion of ad revenue derived from pages showing its content.

Editors' Recommendations

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Roborock S8 MaxV Ultra vs. Roborock S8 Pro Ultra: Which is the best robot vacuum?
The Roborock S8 MaxV Ultra placed in its dock.

The Roborock S8 MaxV Ultra and Roborock S8 Pro Ultra share a lot of similarities -- the least of which is their brand name. Along with the capacity to vacuum and mop in a single cleaning cycle, the two robots can automatically empty their dustbins and clean their dirty mops once the cycle is complete. That alone makes them two of the best robot vacuums on the market.

But while there are plenty of similarities between the S8 MaxV Ultra and S8 Pro Ultra, there are a few key differences that could make one better for your home than the other. From pricing and vacuuming power to navigational skills and more, here's a comprehensive look at the Roborock S8 MaxV Ultra and Roborock S8 Pro Ultra.
Pricing and availability

Read more
How to fix a Ring doorbell that won’t chime
Person installing Ring video doorbell

While Ring does make some of the best video doorbells, they aren't immune to issues with their chime. This issue is, after all, at the top of the list when it comes to video doorbell problems. But, if your Ring won't ring what should you do? We break down the procedure to get your Ring video doorbell back in action, with a step-by-step approach to troubleshooting this issue.

Read more
Ring sale: Up to 44% off video doorbells and security cameras
The Ring Video Doorbell 3 installed near a door.

Buying a video doorbell or a security camera are among the easiest ways of improving your home's security, and Ring is one of the most trusted names if you're planning to get either or both of these devices. If you're interested, there's an ongoing Ring sale on Amazon so that you wouldn't have to pay full price. The available Ring deals include standalone security gadgets and bundles, and you can get as much as 44% off their sticker prices, but only if you hurry because there's no telling how much time is remaining on these offers.

What to buy in Amazon's Ring sale
Ring is a mainstay in our lists of the best video doorbells and best home security cameras because of the helpful features that they'll provide, including 24/7 live streaming through the Ring app, two-way audio to talk to visitors outside your front door or family members inside, customizable mobile alerts, and compatibility with smart home devices that are powered by Amazon's Alexa, among many others.

Read more