Skip to main content

35 percent of Google’s products are shut down

Image used with permission by copyright holder

A new study has shown that more than a third of Google’s product line over the years has been shut down. According to’s immensely comprehensive study, a whopping 35 percent of Google products and services are shut down.

Gwern’s analysts tried to identify closure patterns, and gain a little bit of foresight into Google’s upcoming product line. And while they were shocked to find that one in three of Google’s ventures had folded, they did find a few commonalities between Google’s more successful ventures. Google’s ad products, more often than not, find their niche and stand the test of time. Most of its other directly profitable services work out pretty well, too. All told, totally in-house projects seem to get the team’s support most of the time. 

That ends up being bad news if you’re one of Google’s acquisitions, though. The 35 percent of the company’s products that fail were mostly picked up from other developers and publishers. Their social endeavors don’t fare too well either, but with the company’s ironclad adherence to Google Glass’s mandatory connection with Google+, don’t expect its flagship social network to be folding any time soon.

Google Reader is also shutting down this summer, further demonstrating the company’s faith in allowing its products to retire. The thing of it is, that in this industry, hardware and software is always being redesigned or repackaged, so it’s hard to fault the company for moving on, but it isn’t really offering loyal Google Reader users any alternatives. Product longevity isn’t as much of a factor for consumers as it once was (or Google, it would seem), but leaving the public to find themselves a reliable and trustworthy new alternative seems a little cold, no?

Editors' Recommendations

Saul Berenbaum
Former Digital Trends Contributor
Saul Berenbaum has been writing film and gaming reviews since college. Recently, he contributed to HardcoreDroid. Now he…
How to add your ID or driver’s license to Google Wallet
The new Google Wallet app running on an Android phone.

Between credit cards, store loyalty cards, and identification cards, our wallets are on the beefier side these days — and it makes digging through them to find the one correct card a real chore. Wouldn't it be nice if you could just show someone or scan your phone instead?

Well, now you can if you have an Android smartphone. Following on from Apple, Google Wallet now allows you to upload your driver's license or state ID into your Google Wallet account, giving you a quick and easy way to show your credentials when needed. If you live in certain states in the U.S., that is.

Read more
Now’s a great time to buy Google Home, Android and Chromebook
The Google Nest Hub Smart Display on a nightstand.

This content was produced in partnership with Best Buy.
Best Buy has a huge variety of cool tech seeing discounts right now, with Google Home and Android products stealing the show, along with some major discounts on Chromebooks. If you’re in the market for one of the best smart home devices or need to land something practical for work or school, it’s worth browsing these deals to see if a discount is available on the piece of tech you have your eye on. You’ll find all sorts of great devices with discounted prices, from Google smart displays to wireless security cameras and from HP Chromebooks to Samsung Galaxy smartphones.
Why you should shop the Google Home sale

Google has really settled into itself as a maker of smart home devices and ecosystems, and right now at Best Buy you can pounce on all sorts of things to add to your smart home setup. Pricing starts as low as

Read more
Google can create the perfect Pixel phone — if it changes one thing
The Google Pixel 7 and Pixel 7a held in a person's hand.

A new Google Pixel A-series has launched, and it's sure to make reasonably priced phones quiver in their boots. The Google Pixel 7a introduces new features for the A-series, including a 90Hz refresh rate, the highest megapixel count ever on a midrange Google phone, and the Tensor G2 processor. It's a solid smartphone, and it puts up a good fight against a number of similar devices — including the Samsung Galaxy A54 and even the flagship Google Pixel 7.

But the fact that it's able to stand up against its flagship brethren highlights a concern -- the price. The Pixel 7a costs $499, which is only $100 away from the Pixel 7. That small disparity means there's a big gap underneath the Pixel 7a for another phone. The $349 Pixel 6a helps to fill some of that gap, but it's not enough. It's time Google embraced the budget phone market by creating a Pixel phone for those who want a truly cheap smartphone with the Pixel name. Not convinced? Let me make my case.
A budget Pixel would be good for everyone

Read more