Apple edges toward command of 50 percent of the Australian phone market

Incipio Esquire Wallet Series Case
Apple has taken advantage of a shrinking Australian smartphone market to increase its share to close to 50 percent. Although this doesn’t represent a huge gain year on year, the combination of increased interest in Apple’s iPhone 7 and the contraction of the overall market meant it saw a more than six percent increase in its market share.

This information comes out of the latest report from market intelligence firm IDC, which highlights how Australian consumers purchased just 2.06 million phones throughout the last quarter, representing an 8.2 percent decline in overall sales. This is the sixth consecutive quarter that the market has contracted, suggesting long-term stagnation in the field.

Still, Apple made good during that same period. Increasing its own personal sales in the region by 1.23 percent allowed Apple to take over a further few percent points to control as much as 46.42 percent of the market for the end of the third quarter.

It’s generally believed that at this point the Australian smartphone market has reached a point of saturation, where enough people have devices that cater to their needs and the incremental yearly upgrades offered are not inspiring purchases. As Zdnet reports, Samsung experienced a near seven percent drop in its market share for the quarter — though the vast issues related to the Galaxy Note 7 can be partially blamed for that.

It does however still hold the second most dominant position in the Australian market, followed by Alcatel, ZTE, and Huawei respectively.

The biggest growth sectors are thought to be in low to middle-tier devices, which can be more easily purchased outright and still have many of the features of the higher-end models. As consumers start to drift away from regularly upgrading their flagship devices, they appear to be moving toward lower-cost devices which will have lower recurring fees.

The no-contract market has risen more than 15 percent in the last year and that trend is expected to continue. It may be that as it does, brands like Apple and Samsung fail to remain the market leaders they are today.


Has it really been 17 years? The past, present, and future of the Xbox

From DirectX Box to 720, it's been a long, strange trip for Microsoft's Xbox gaming console. Here is what happened, from its odd beginnings to the rumored Scarlett console with streaming.

From rugged wagons to hot sports cars, the 2019 NY Auto Show brought it all

From city cars to supercars, anything goes at the New York Auto Show. Automakers from all over the globe traveled to the 2019 show to unveil their newest concept cars and production models.
Home Theater

Banish the buffer screen with these tips for silky smooth streaming video

If you’ve been having troubles with streaming Internet videos from Netflix and other services in HD, the problem may be your network. Here’s how to make sure your streaming video experience goes smoothly.

Breaking news: Samsung responds to reported Galaxy Fold display issues

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.

Sidestep banking fees with the nationwide launch of T-Mobile Money

T-Mobile has launched its Money banking service nationwide in the U.S., and it offers an extremely tempting set of features for everyone, including industry-leading interest rates, a powerful app, and no banking fees.

The OnePlus 3 & 3T both receive an open beta for Android Pie

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.

Selfies are now banned at China’s gigantic Aperture Spherical Telescope

You can't take a selfie with the world's largest single-dish radio telescope anymore, as the Chinese government has banned everything from smartphones to digital cameras in the surrounding 5-kilometer area.

Charge and sync with the best Lightning cables for your iPhone or iPad

If you’re looking to replace a lightning cable, or in need of something a little longer or tougher, we’ve got you covered. Here are 10 of our favorite cables for the iPhone and other iOS devices.

Make some time for the best smartwatch deals for April 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.

The dramatic BlackBerry Key2 Red Edition is now available in the U.S.

BlackBerry's Key2 is likely to be the best keyboard-equipped phone in 2019, with a modern look, some powerful specs, and totally revamped features. Here's everything you need to know about it.

Want to make calls across the internet for less? Try these great VOIP services

Voice over IP services are getting more and more popular, but there are still a few that stand above the pack. In this guide, we'll give you a few options for the best VOIP services for home and business users.

The Best iPhone 7 battery cases to give your phone some extra juice

The iPhone 7 doesn't have terrible battery life, but you never know when you'll need to juice up on the go. To help, here are the best iPhone 7 battery cases that can keep your smartphone charged and ready for long-term use.
Digital Trends Live

Digital Trends Live: Samsung Galaxy Fold woes, zombie pigs, and more

Today's topics: Samsung Galaxy Fold, Facebook A.I. voice assistants, YouTube comes to Fire TV, facial recognition on airline flights, the SpaceX DART program, Yale's zombie pigs, and much more!

Samsung Galaxy S10 update gives manual control of Bright Night mode

Samsung 2019 flagship smartphone lineup is here, and there aren't just two phones as usual — there are four. There's the Galaxy S10, S10 Plus, as well as a new entry called the S10e, as well as the Galaxy S10 5G.