Apple edges toward command of 50 percent of the Australian phone market

Incipio Esquire Wallet Series Case
Apple has taken advantage of a shrinking Australian smartphone market to increase its share to close to 50 percent. Although this doesn’t represent a huge gain year on year, the combination of increased interest in Apple’s iPhone 7 and the contraction of the overall market meant it saw a more than six percent increase in its market share.

This information comes out of the latest report from market intelligence firm IDC, which highlights how Australian consumers purchased just 2.06 million phones throughout the last quarter, representing an 8.2 percent decline in overall sales. This is the sixth consecutive quarter that the market has contracted, suggesting long-term stagnation in the field.

Still, Apple made good during that same period. Increasing its own personal sales in the region by 1.23 percent allowed Apple to take over a further few percent points to control as much as 46.42 percent of the market for the end of the third quarter.

It’s generally believed that at this point the Australian smartphone market has reached a point of saturation, where enough people have devices that cater to their needs and the incremental yearly upgrades offered are not inspiring purchases. As Zdnet reports, Samsung experienced a near seven percent drop in its market share for the quarter — though the vast issues related to the Galaxy Note 7 can be partially blamed for that.

It does however still hold the second most dominant position in the Australian market, followed by Alcatel, ZTE, and Huawei respectively.

The biggest growth sectors are thought to be in low to middle-tier devices, which can be more easily purchased outright and still have many of the features of the higher-end models. As consumers start to drift away from regularly upgrading their flagship devices, they appear to be moving toward lower-cost devices which will have lower recurring fees.

The no-contract market has risen more than 15 percent in the last year and that trend is expected to continue. It may be that as it does, brands like Apple and Samsung fail to remain the market leaders they are today.


Samsung’s wide range of Galaxy products means there’s something for everyone

Samsung launched a host of new products on February 20, with prices ranging from just $35, all the way up to nearly $2,000. This was not by chance, and the company believes it has something for everyone in 2019.

Has it really been 17 years? The past, present, and future of the Xbox

From "DirectX Box" to "720," it's been a long, strange trip for Microsoft's Xbox gaming console. Here is what happened, from its odd beginnings to the rumored Scarlett console with streaming.

Samsung goes big with the next-gen Galaxy S10 5G smartphone

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.

With Galaxy S10e, Samsung unapologetically rips a page out of Apple’s playbook

Samsung's Galaxy S10e -- a new entry in the Galaxy S-series -- has a few things in common with Apple's lower-cost iPhone XR. From the price tag to the color, we take a look atthe similarities.

Verizon is launching real standards-based 5G in 30 cities in 2019

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it will also begin deploying mobile 5G in the coming months. Here's everything you need to know about Verizon's 5G network and when it will be in your town.

Stay fit and save cash with our top 10 affordable Fitbit alternatives

As much as we love Fitbits, they're rather expensive. If all you want is a simple activity tracker, however, then check out these great cheap Fitbit alternatives. With offerings from brands like Garmin, you don't need to pay full price.
Product Review

Samsung’s Galaxy Buds are a brilliant combination of value and comfort

With six hours of battery life, an extremely comfortable fit, sweatproofing, and a very palatable price tag, Samsung’s Galaxy Buds are putting all other true wireless earbuds on notice.

Samsung Galaxy S10e vs. OnePlus 6T: Can the Flagship Killer survive?

The Samsung Galaxy S10e is the new affordable flagship on the block, but at $750, it's $200 more than the OnePlus 6T. Does the Flagship Killer stand a chance against the new generation of flagship devices? Let's take a closer look.

Make some time for the best smartwatch deals for February 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.

Amazon drops a sweet deal on the Kate Spade Scallop smartwatch for women

Unlike many other smartwatches geared toward women, the Kate Spade Scallop offers a more chic and minimalistic look. With this Amazon sale going on right now, you can get it for $109 off its retail price.

Lyft’s Shared Saver service offers cheaper rides, but you’ll have to walk a little

Lyft has launched a new ride option called Shared Saver that offers cheaper rides if you're willing to walk a little. Shared Saver designates a nearby pick-up point and drops you off a short distance from your final destination.

The 5 best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods, nice as they are, aren't the only game in town. Other makers are offering their own truly wireless earbuds, and if you're looking to buy a pair of high-end in-ear headphones, we've got the best AirPod alternatives on the…

Samsung Galaxy S10e vs. iPhone XR: Cut-price flagship showdown

The Samsung Galaxy S10 range has been revealed, and it heralds a new age of powerful technology. The Galaxy S10e packs the new power and design into a cheaper price point. But is it better than the iPhone XR?

The budget-friendly Moto G7 is now available for pre-order

After a number of leaks and rumors, the Motorola Moto G7, Moto G7 Play, and Moto G7 Power are finally here. The devices represent quite a spec bump over the previous-generation Moto G6 phones, yet still come at a reasonable price.