Apple edges toward command of 50 percent of the Australian phone market

Incipio Esquire Wallet Series Case
Apple has taken advantage of a shrinking Australian smartphone market to increase its share to close to 50 percent. Although this doesn’t represent a huge gain year on year, the combination of increased interest in Apple’s iPhone 7 and the contraction of the overall market meant it saw a more than six percent increase in its market share.

This information comes out of the latest report from market intelligence firm IDC, which highlights how Australian consumers purchased just 2.06 million phones throughout the last quarter, representing an 8.2 percent decline in overall sales. This is the sixth consecutive quarter that the market has contracted, suggesting long-term stagnation in the field.

Still, Apple made good during that same period. Increasing its own personal sales in the region by 1.23 percent allowed Apple to take over a further few percent points to control as much as 46.42 percent of the market for the end of the third quarter.

It’s generally believed that at this point the Australian smartphone market has reached a point of saturation, where enough people have devices that cater to their needs and the incremental yearly upgrades offered are not inspiring purchases. As Zdnet reports, Samsung experienced a near seven percent drop in its market share for the quarter — though the vast issues related to the Galaxy Note 7 can be partially blamed for that.

It does however still hold the second most dominant position in the Australian market, followed by Alcatel, ZTE, and Huawei respectively.

The biggest growth sectors are thought to be in low to middle-tier devices, which can be more easily purchased outright and still have many of the features of the higher-end models. As consumers start to drift away from regularly upgrading their flagship devices, they appear to be moving toward lower-cost devices which will have lower recurring fees.

The no-contract market has risen more than 15 percent in the last year and that trend is expected to continue. It may be that as it does, brands like Apple and Samsung fail to remain the market leaders they are today.

Product Review

The Black Shark gaming phone takes a big bite out of your free time, but the software sinks it

The world is being treated to an ever-increasing number of high-powered gaming phones. With so many great options already out, is there room for another? The Black Shark thinks so. But is it any good? We find out.

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.

Looking for flexible and inexpensive phone service? Check out our favorite MVNOs

Looking to switch from a major carrier to something a little more affordable? Luckily, there are a ton of great MVNO options to choose from. Check out our guide to the best MVNOs, from Boost Mobile to Google Fi.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

REI clearance sale extends discounts on Garmin, Fitbit, and GoPro devices

Beyond the things you typically expect to find at REI — like tents, skis, and jackets — there are tons of great deals on quality tech foryour outdoor adventures. From smartwatches to action cameras, here are the best tech deals.

Amazon slashes price of 2018 iPad to under $250 in time for Christmas

Whether you love Apple or prefer Android, this 2018 iPad 32GB tablet deal is rather tempting. If you're still on the hunt for gifts, then this deep discount from Amazon makes now an excellent time to pick one up.

Sprint’s 5G rollout: Everything you need to know

Sprint is building its next-gen 5G network in preparation for a 2019 rollout, but it's taking a decidedly different approach than some of its competitors, including Verizon and AT&T. Here's everything you need to know.

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.
Home Theater

Common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.

The LG V40 ThinQ, G7 ThinQ, and Watch W7 are discounted for the holidays

LG announced a series of deals for the holiday season where you can buy the company's two flagship phones, the V40 ThinQ and G7 ThinQ, as well as its latest smartwatch, for between $150 and $200 off, depending on the device.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

Midrange phones can’t do A.I., but MediaTek’s P90 chip aims to change that

MediaTek has announced the Helio P90 mobile processor, which it says will bring the best A.I. features we see on high-end smartphones, to the mid-range. We spoke to the company about the chip.

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.