Skip to main content

Is the iPhone X too expensive for you? Rumored price cut may change that

The most expensive iPhone yet may become slightly cheaper next year, if new rumors are to be believed — potentially enticing more people to buy an iPhone X. The reason? Apple isn’t selling enough of them in the United States, Singapore, Taiwan, and other important markets.

This comes from a DigiTimes report, a website known for its hit-or-miss rumor coverage, so don’t take any future price cut as certain. But it follows reports that Apple plans to lower its iPhone X orders for the first three months of 2018 due to an apparent lack of demand. The best way to drum up new business? Cut the price.

Analysts at JL Warren Capital blamed “weak demand because of the iPhone X’s high price point,” Bloomberg reported, and expect shipments to fall from 30 million over the last three months to 25 million in the first three months of 2018. Other analysts estimate far higher sales numbers — and greater drops for the iPhone X next year.

The iPhone X starts at $1,000, but the flagship phone can cost a lot more depending on the amount of storage space it contains. How much will Apple cut the price? The DigiTimes rumor doesn’t go into any detail, and should it come to pass, we shouldn’t expect the iPhone X to suddenly challenge the OnePlus 5T, which retails for about $500. The report’s wording suggests the iPhone 8 and iPhone 8 Plus — which suffered from poor sales due to anticipation for the iPhone X —  may also fall in price.

Apple isn’t averse to dropping the price of an iPhone, but mostly it does so when a new model is about to come out or has just been released. If the outgoing iPhone is still current in Apple’s range, then a $100 price drop isn’t uncommon. Cutting the price on a current phone just a few months after release is more unusual; but it did pull a similar trick to reinvigorate iPad sales in 2017.

The iPad cuts may give us a clue about how much Apple could reduce the iPhone X by, and they range from $50 to $100. Would you consider buying a $950 iPhone X, after deciding a $1,000 iPhone X was too much? For now, no such price drop is official, and the rumor’s source isn’t always reliable; but it’s intriguing due to how it fits in with analyst concerns about the iPhone X’s overall sales success.

Editors' Recommendations

Andy Boxall
Senior Mobile Writer
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
Watch an acclaimed director use the iPhone 15 Pro to shoot a movie
acclaimed director uses iphone 15 to shoot movie shot on pro midnight

Shot on iPhone 15 Pro | Midnight | Apple

As part of its long-running Shot on iPhone series, Apple recently handed acclaimed Japanese director Takashi Miike (Audition, 13 Assassins, The Happiness of the Katakuris) an iPhone 15 Pro to shoot a short film.

Read more
5 phones you should buy instead of the iPhone 15 Pro
iPhone 15 Pro in Natural Titanium held in hand in front of a wooden gate.

Apple’s iPhone 15 Pro is what we consider one of the best iPhones that you can buy right now. It offers most of the latest cutting-edge tech from Apple, including the powerful new A17 Pro chip, an improved camera system, a beautiful ProMotion display, a titanium body, the new Action button, and USB-C. It’s Apple’s most premium phone but in a compact size.

But if you’re in the market for a new phone, you should know there are other options, too. You don’t necessarily need the latest and greatest from Apple, especially if you’re not truly vested in its ecosystem.

Read more
2024’s coolest iPhone accessory is a throwback to old Android phones
The Nomad Magnetic Leather Back Case on an iPhone 15 Pro.

I’ve long been a fan of leather. It’s probably the metalhead in me. Judas Priest. Metallica. Or maybe it was the smell of the baseball glove when I was younger.

And it hasn’t gone away as I’ve aged. Leather belts. Leather wallets. And, of course, leather phone cases over the years. A ridiculous number of phones and cases, given my profession for the past 15 years. And that means when I saw the Nomad Magnetic Leather Back make an appearance, I knew I had to have one.

Read more