Analyst thinks Apple's upcoming iPhone will outsell Samsung's Galaxy S8

apple earnings q4 2017 logo
Samsung’s Galaxy smartphones have legions of fans, and that’s no exaggeration — the Seoul-based company shipped 13.3 million Galaxy S7 Edge phones in the first half of 2016. But that market momentum might not be enough to combat Apple’s juggernaut, the iPhone. According to market analyst Ming-Chi Kuo, the upcoming Galaxy S8 may see weaker sales than last year’s Galaxy S7 thanks to increased competition from Apple.

Kuo predicts that a combination of “[un]attractive selling points” and poor timing will hurt the Galaxy S8’s long-term prospects. The Galaxy S7 was Samsung’s main promotional flagship model in the fourth quarter of 2014 after Samsung put the kibosh on the Note 7, he noted, which led to higher-than-usual sales. And Kuo expects that the Galaxy S8 will lack features that “could … be a [big] draw” for prospective buyers.

Kuo expects that the next iPhone, by contrast, will boast “eye-catching” and “innovative” features that attract attention — specifically an OLED screen, wireless charging and a curved glass design. Kuo’s suggested, too, that the upcoming iPhone will be the first to support new 3D image capture tech from Apple’s augmented reality engineering team, and that it will eschew the familiar home screen button with a multi-purpose “function area.”

As a result, Kuo projects that Galaxy S8 shipments will reach a peak of 45 million units in 2017, down substantially from the 52 million Galaxy S7 units Samsung managed to ship last year. And he believes that decreased demand for the Galaxy S8 will lower the flagship’s impact on the supply chain. “We are conservative on demand for the Galaxy S8, and believe its contribution to the supply chain will be limited,” Kuo said.

In a note to investors late last year, Kuo projected that Apple will sell between 120 million and 150 million iPhone 8 units in the second half of next year. If sales bear that out, it would be the company’s biggest iPhone launch since the iPhone 6, which sold between 110 million and 120 million units in 2014.

Apple is rumored to be planning to launch as many as three new iPhone models this year, according to Kuo: A high-end, 5.8-inch “anniversary edition” iPhone 8, and two iterative updates to the existing 4.7-inch iPhone 7 and 5.5-inch iPhone 7 Plus. All three new iPhones are expected to feature redesigned glass casing, wireless charging compatibility, and upgraded hardware.

Apple is under pressure to turn lagging sales around. The company has faced three straight quarters of revenue declines. And in a January report to clients, it said that it expects “weaker iPhone 7 demand” as “buyers start anticipating new iPhones.”

Samsung is in the same boat. In January, the firm’s mobile phone sales fell to their lowest level in five years, with the company reporting three consecutive annual decline in mobile sales.


OPINION: Apple’s new iPhones show off its best tech, and also its greed

We’re just as enamored by the new iPhones as the next person, but with fast charging an extra cost and the removal of the headphone dongle it feels like Apple is gouging us on accessories.

Find out how Apple's new iPhones measure up to the most bezel-less designs

As the smartphone industry marches toward a bezel-less future, we compare the shrinking bezels on the latest and greatest devices. Find out which manufacturers have the smallest bezels on their smartphone as we measure them side by side.

Here are the iPads and iPhones that support Apple’s iOS 12

iOS 12 is officially here and it has iPhone and iPad devices feeling brand new again. But which iOS devices support the update? We've complied a list of 22 devices compatible with iOS 12.

We know everything about the 2018 iPhones, but what about 2019?

While Apple just announced its iPhone lineup for 2018, rumors for next years phones are already surfacing. What can we expect of Apple's iPhones in 2019? Here's everything we know about the 2019 iPhone.

Withings reclaims its brand with the new Steel HR Sport hybrid watch

After repurchasing itself from Nokia, Withings is back with the new Steel HR Sport fitness tracker. The hybrid sports watch may look familiar, but any resemblances to Nokia's Steel HR are only skin-deep.

Overheating problems may force Apple to extinguish the AirPower charger

At its September event last year, Apple unveiled the AirPower -- its new wireless charging mat that will allow you to charge multiple devices at one time. It has not yer been released. Here's everything we know about the device so far.

Just $100 buys you this super tough — and very cool — G Shock fitness watch

Casio has announced a new Bluetooth-connected fitness watch in its G Shock line. The GBD-800 has an all-new digital display, fitness tracking technology, a classic G Shock look, and an attractive price.

Google’s Family Link expands globally, now works on more devices

Google's Family Link app makes it easier for parents to keep track of their kids' smartphone usage. They can restrict them from downloading apps, see which services they use the most, and more. Here's everything you need to know.

Black Friday 2018: When it happens and where to find the best deals

Black Friday is the biggest shopping holiday of the year, and it will be here before you know it. If you can't wait until November 23 to start formulating a shopping plan, we've got you covered.

Memoji in iOS 12 lets you create an avatar that looks and moves just like you

Apple's Memoji feature on iOS 12 allows you to send a customize Animoji that looks exactly like you. In comparison to other apps that allow you to make your own custom avatar, Memoji doesn't overcomplicate it.

Here’s how to use Apple’s augmented reality Measure app in iOS 12

Included within iOS 12, the Measure app uses Apple's ARKit to measure objects and spaces in the real world with your camera. Using the app, you can measure a piece of furniture, the distance between points, and more.

Google Play rewards system arrives in Japan, no sign of U.S. release yet

After some rumors, Google has finally revealed the existence of Google Play Points. But for now, it's only available in Japan, and there's no indication of when a U.S. or worldwide release is planned.

Dozens of bite-sized features add up to a feast in Android 9.0 Pie

Google’s latest version of Android is here, and it’s called Android 9 Pie. We’ve been using it for the past few months on a Google Pixel to see how this flavor stacks up.

How to downgrade your iPhone or iPad from iOS 12 to iOS 11.4

Apple's iOS 12 may be the latest and greatest version of the mobile operating system, but perhaps it's not right for you right now. If that is the case, thankfully there are some ways to go back to iOS 11.4.