Skip to main content

88 percent of the $800-plus smartphones sold last quarter were iPhones

It’s no secret that there are far more Android phones out there than iPhones, but it turns out that could have a little more to do with price ranges than previously thought. Why? Well, Apple globally sold a whopping 43 percent of all phones priced $400 or above in the second quarter of 2018. In other words, 43 percent of the people who can afford an iPhone are buying one — which is far more than the 20.45 percent market share that iOS holds overall.

The report comes from Counterpoint Research, which notes that on top of shipping 43 percent of phones above $400, Apple also swept up a massive 62 percent of the profits generated from smartphone sales in the second quarter of 2018. That’s way ahead of the likes of Samsung, which made 17 percent of the profits, as well as Huawei, with 8 percent, Oppo, with 5 percent, and Vivo, with 4 percent.

Perhaps most interesting are the so-called “premium” sales, which are defined as sales of smartphones that cost over $400. As mentioned, Apple held 43 percent of premium sales, beating out Samsung, which came in with 24 percent, and Oppo, which offered 10 percent. In the $400 to $600 range, Apple and Oppo were tied at 22 percent of sales, and in the $600 to $800 range Apple beat out Samsung with 44 percent of sales.

Apple shot ahead in the $800-plus range, selling a whopping 88 percent of phones.

According to Counterpoint, Samsung lagged a little more than expected in the second quarter of 2018. In particular, the company’s share in the $600 to $800 range was on the decline with fewer than expected sales of the Samsung Galaxy S9.

Of course, in general Samsung sells far more smartphones than Apple, but this latest report highlights the fact that those numbers are mostly focused in the sub-$400 range.

The news becomes even more interesting for Apple when we consider the fact that the second quarter of 2018 may well have been its worst quarter of the year. This was the quarter right before it launched a slew of new iPhones — so many customers would have been holding out to see what Apple released at its September 12 event.

So despite the fact that Apple only releases new phones once per year, it still commands a large percentage of the profits — and it’s unlikely that will slow in the near future.

Editors' Recommendations

Christian de Looper
Christian’s interest in technology began as a child in Australia, when he stumbled upon a computer at a garage sale that he…
Nomad’s new iPhone accessory is unlike anything you’ve seen before
Personal taking iPhone 15 Pro out of pocket with Rustic Brown Nomad Magnetic Leather Back attached.

Well-known leather case maker Nomad has a pair of sleek and elegant iPhone cases ready to adorn your iPhone 15 Pro or iPhone 15 Pro Max in time for Valentine’s Day.

Known for its quality leather cases, Nomad has long been a favorite of those who want to dress up their iPhone with a bit of style, and its two latest accessories mark the return of a fan favorite — plus something entirely different and unquestionably cool. They're definitely the most stylish among the roster of the best iPhone 15 Pro cases. 
The Magnetic Leather Back is something else

Read more
I used to hate screen protectors, but this one changed my mind
A Zagg Glass XTR3 screen protector on an iPhone 15 Pro Max.

Like millions of others, I visit the Apple website every year and order a new iPhone. Once it arrives, I always have the same reaction when I see it for the first time: it's a shame that I have to cover this beautiful device with a case. And yet, that's the wise thing to do to protect my investment.

Although I always recognized the need for an iPhone case, I have never been a fan of screen protectors. That changed recently when I was introduced to the Zagg Glass XTR3 Protector for my iPhone 15 Pro Max. One of the best screen protectors on the market, the XTR3 offers several features missing on similar products. Those features and Zagg's comprehensive product guarantee have made me a screen protector believer. Depending on your needs, you might want to be, too.
I didn't used to be a screen protector person

Read more
iPhone 16: news, rumored price, release date, and more
A person holding the Apple iPhone 15 Plus and Apple iPhone 15 Pro Max.

Apple iPhone 15 Pro Max Andy Boxall / Digital Trends

Though Apple only launched the iPhone 15 and iPhone 15 Pro recently, rumors have already begun about the iPhone 16 lineup coming in 2024. It's hard to believe, but it's true!

Read more