EA, Amp’d Mobile Team for Mobile Games

By Digital Trends Staff January 11, 2006

Up and coming mobile entertainment company Amp’d Mobile and video game publisher Electronics Arts yesterday announced a deal which will bring over 15 of EA’s games to users of Amp’d Mobile’s broadband wireless services and 3G handsets. These games are expected to be available some time in the early part of this year.

Under the terms of the deal, the two companies said, EA will supply Amp’d Mobile users titles such as FIFA 06, Madden NFL 06, NBA Live 06, Need for Speed Underground 2, Tiger Woods PGA Tour 06 and The Sims 2 as well as casual 2D titles from Pogo.com and Club Pogo including Poppit!, Turbo 21, Tri Peaks Solitaire, Harvest Mania and Word Whomp.

Amp’d Mobile plans to build a dedicated mobile channel around the EA brand, showcasing video previews, user ratings, game wallpapers, ring tones and other mobile content alongside each EA game download.

“When looking at our mobile gaming strategy, EA was certainly at the very top of our list of must-have partners,” said Seth Cummings, SVP, Content and Internet Services, Amp’d Mobile. “Amp’d Mobile’s broadband wireless network, deployment of BREW 3.1 and next-generation handsets provide EA with the most advanced platform in the U.S. to launch their outstanding titles into the mobile marketplace.”

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