Among those surveyed — 1,007 adults — Google enjoys a staggering 82 percent favorability rate, with 53 percent having a “strongly” favorable opinion of the Internet giant. Just 9 percent view Google unfavorably.
Apple came second in the popularity contest, with a 74 percent favorability rating, but the iPhone maker, known for its almost religiously devoted fan base, had a “strong” favorability rating of just 37 percent — 16 points lower than Google.
Facebook came in third, with a 58 percent favorability rating over all — surprisingly low, considering it is the most-used social network in the world. Twenty three percent said they “strongly” favor Facebook, while 13 percent said they have a severely unfavorable impression of the social network.
Twitter ranked lowest on the totem pole, with a mere 34 percent favorability rating — 2 points LOWER than the micro-blogging platform’s overall negative favorability rating. Only 8 percent admitted that they have a strongly positive opinion of Twitter, while 14 percent have just the opposite feelings about the service. Part of this opinion spread is due to the fact that far fewer people even knew what Twitter is, with a full 31 percent having no opinion about it whatsoever — more than twice that of any other company on the list.
Not surprisingly, all the companies polled least well among those senior citizens. And Facebook received the highest favorability rating — 76 percent — among young adults. Interestingly, Google and Apple both polled best among people who make over $100,000 a year — 93 and 91 percent favorability, respectively.
Apparently, those suspicions are far overblown — at least if you take a single poll as a true indication of the public’s feelings on the matter. Perhaps, like so many other things in this world that are too big to fully comprehend, it will take quite a bit more time for the dust to settle.
See the full poll results below:
- Social (Net)Work: How does social media influence democracy?
- Public trust in Facebook fades in light of privacy concerns
- Bots, not humans, tweet majority of links to popular websites, research says
- Social Feed: Self-destructing friend requests, skip to good parts in live video
- From evil empire to role model, Microsoft builds its claim to the high ground