HTC plans some cheaper phones to better compete with Samsung

htc mid range smartphones planned gold one

Check out our review of the HTC One M8 smartphone.

Last week, HTC said it was relying on two future products to turn the company’s fortunes around, a smartwatch which should arrive at the end of the year, plus the HTC M8 Android flagship smartphone, apparently set for announcement in March. However, in a subsequent interview with Reuters, HTC executives said the company also needs to sell more mid-range devices, indicating we’re about to see a complete revamp of its smartphone range.

HTC chairperson Cher Wang explains the problem, saying it missed out on “a chunk of the mid-tier market” in 2013 due to focusing efforts on the HTC One and its spin-off, the HTC One Max. This year, the intention is to produce and sell more smartphones which cost less than half of the One – between $150 and $300 SIM-free – everywhere around the world, not just in emerging markets.

The idea behind this is that cheaper phones means higher sales, at least according to HTC executives quoted in the article, which will pave the way to more profitability. This change in tactics comes with HTC’s financial report for the end of 2013, where revenue figures showed a 28 percent drop over the same period in 2012, and a minus 3.7 percent loss in operating margin.

However, to convert these new, and as-yet unseen, cheaper phones into more sales, HTC knows it has to improve its marketing efforts. HTC’s Peter Chou says that after launching the M8 and “a compelling mid-range portfolio,” it’s “going to communicate better with consumers.” We’ve heard this before, and the result was the baffling (if not entertaining) Here’s to Change promo campaign featuring Robert Downey Jr.

If HTC’s Chief Financial Officer Chialin Chang is correct, we should see the first of these enhanced mid-range devices launch around the same time as the HTC M8. He says “the two cylinders are going to be fired together,” and invitations to HTC’s flagship phone launch event will begin to circulate in around two weeks time. This means we won’t be seeing the M8 during Mobile World Congress, but we may see its lower-range cousins. MWC 2014 begins on February 24.


Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.

From Chromebooks to MacBooks, here are the best laptop deals for January 2019

Whether you need a new laptop for school or work or you're just doing some post-holiday shopping, we've got you covered: These are the best laptop deals going right now, from discounted MacBooks to on-the-go gaming PCs.

Chromebook 13 vs. Google Pixelbook: Acer model takes on the king

Acer's Chromebook 13 is throwing tons of speed at the Chrome OS market, to go with a midrange build and traditional clamshell design. Is that enough to challenge the Google Pixelbook?

Everything we know about the Nokia 6.2, which might arrive in January

The Nokia 6.1 was our favorite budget phone of 2018, so we were always going to get excited when details of a successor came to light. However, the Nokia 6.2 will exceed those expectations if leaks are true.

Omron HeartGuide brings blood pressure monitoring to your wrist

High blood pressure leads to heart attacks, strokes, and many other health problems, so it's important to keep an eye on. Omron's HeartGuide is a fitness tracking watch that can also monitor your blood pressure from your wrist.

Learn how to play YouTube in the background on iOS and Android

We show you how to play YouTube in the background with apps such as Opera, Chrome, and Firefox -- along with the premium offerings like YouTube Premium -- whether you have an Android or iOS device.

Verizon’s deal could get you a free iPhone XR — but there’s some fine print

Verizon launched a new deal for its smartphones aimed at encouraging customers to open a new line. If you're willing and you want two new phones, you could get a free Samsung Galaxy S9, iPhone XR, or Pixel 3.

Android vs. iOS: Which smartphone platform is the best?

If you’re trying to choose a new phone and you’re not sure about the merits and pitfalls of the leading smartphone operating systems, then come on in for a detailed breakdown as we pit Android vs. iOS in various categories.

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.

OpenTable points can now be used to whittle down cost of a hotel stay

Have some OpenTable Dining Points built up? Now those points can also be used to make your own hotel discounts. OpenTable is teaming up with Kayak to use points as discounts on participating hotels.

Get $100 discount on the Razer Phone 2 for a limited time

The Razer Phone 2 is finally here, and it's got upgraded specs, that super-smooth 120Hz display, and an updated design. Here's absolutely everything you need to know about the Razer Phone 2.

REI slashes prices on Suunto, Garmin, and Fitbit Versa smartwatches

Though fitness trackers and smartwatches can get pretty pricey, REI is offering some sweet discounts on top brands. Right now, you can get a new smartwatch from Fitbit, Suunto, and Garmin for up to 35 percent off its normal price.
Social Media

Twitter suffers privacy scare as bug reveals tweets of protected accounts

If you set your Twitter account to private and you have an Android device, you'd better check your settings now. Twitter says it's just fixed a four-year-old bug that flipped the privacy switch to make the account public.

Check out the four cool Swatch watches you can use for mobile payments

Swatch has announced its Swatchpay technology is now available in Switzerland, enabling mobile payments from your Swatch watch. It works in a similar way to Apple Pay and Google Pay. Here's everything about it.