Ikea shopping experience will be augmented with AR app for iOS 11

ios 11 ikea augmented reality app ar catalog 2014
Ikea will be one of the first companies to launch an augmented reality application on Apple’s upcoming iOS 11 with a view to improving the in-store shopping experience. Ikea hopes that users will bring along photos of their rooms, which they can then use to place digital versions of Ikea furniture in, to give an augmented reality idea of what it might be like to own something new, reports Digital.di, via 9to5Mac.

Apple CEO Tim Cook reiterated several times what a big fan he is of augmented reality and Apple, too, has made it clear that the upgrade to iOS will give the fledgling technology a real leg up. While a number of companies will take advantage of such a move, Ikea is betting big on it and is looking to get in on the ground floor when the new operating system debuts later this year.

Although other companies have toyed with augmented reality as a sales tool, Ikea is putting its AR efforts front and center. While it will launch the app with between 500 and 600 products, any new furniture pieces it sells will show up on the AR app first.

Ikea’s digital transformation manager Michael Valdsgaard believes that augmented reality is the future of the shopping experience. While the app will initially be pushed for use in-store to encourage sales and allow customers to make more informed purchases, the end goal is to have people try out different furniture options digitally while at home, before ordering online.

It is not exactly clear if the new app will be ready for the iOS 11 launch, though Valdsgaard did say that Ikea developers were working to a tight deadline, so it is certainly possible.

This is not the first time Ikea has toyed with augmented reality. Four years ago it released an AR app and AR catalog that helped shoppers visualize furniture in their home. It is not the only one though. Earlier this year FaceCake debuted a smart mirror that let you ‘try out’ different makeup styles using augmented reality.

Product Review

The Xperia 10 Plus feels great in your hand, but you'll still want to put it down

There has never been a better time to buy a smartphone with an unusual design, and one of the cheaper models out there vying for your attention is the Sony Xperia 10 Plus, with its 21:9 aspect ratio screen.

BlackBerry Messenger to shut down in May, be replaced by enterprise version

BlackBerry Messenger for consumers will shut down at the end of May, nearly six years after it was launched. The app is going back to its roots, in a way, as it is being replaced by the much simpler BlackBerry Messenger Enterprise.

Puma is looking for volunteers to test its self-lacing sports shoe

Puma unveiled its high-tech self-lacing shoe at the start of the year, and now it's looking for volunteers from around the world to try it out and offer feedback so it can finalize the design prior to launch.
Movies & TV

Two Toy Story spinoffs schedule playdates with the Disney Plus streaming service

Disney's direct-to-consumer streaming video service Disney Plus will launch with an impressive catalog of classic content, new projects, and original shows and movies. Here is everything confirmed and rumored to be coming to the platform.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.

How to save yourself money by buying a refurbished iPhone

There’s a lot to consider when you’re looking for a new iPhone, and it can be very expensive. Save yourself some heartache and some money with our guide on how to buy a refurbished iPhone.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!

Apple Watch Series 3 and Samsung Gear S3 smartwatches get big price cuts

The Apple Watch Series 3 and Samsung Gear S3 are at some of the lowest prices we've seen since so far this year. With discounts from Amazon and Walmart, now is a great time to find spring savings on wearables.

These are the key settings to change on the LG G8 ThinQ smartphone

The LG G8 ThinQ is finally available. There are a lot of settings turned off by default that may be useful in improving the experience of using the phone. We've rounded up 11 key settings for you to change on the G8.

LG reportedly files patent for triple selfie camera on smartphone

LG has reportedly filed a patent for a smartphone with three front-facing cameras. However, if the patent turns out to be true, it may come down as just another gimmick for the struggling mobile phone manufacturer.

Best iPhone 7 Plus screen protectors to shield your big, beautiful display

Cracked screens are expensive to replace. Fortunately for you, we've rounded up what's available in terms of protection for Apple's large iPhone 7 Plus. Here are the best screen protectors you can buy.

Samsung says the Galaxy Fold needs more improvements before it's released

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.

Add style and functionality with the best iPad Pro 9.7 cases

No tablet should be without protection, especially an expensive one. Check out our picks for the best iPad Pro 9.7 cases, so you can add some protection, functionality, and style to your new device.

Amazon cuts prices on Apple Watch Series 4 and Series 3 smartwatches

In the market for a new smartwatch? The Apple Watch is the best one, and right now it's a little more affordable than it usually is. The Apple Watch Series 4 and Apple Watch Series 3 are both available at discounted prices straight from…