Skip to main content

T-Mobile CEO John Legere trash talked other carriers during the entire Super Bowl

t mobile doesnt want buying ipad air 2 stores good reason legere

We all know T-Mobile’s CEO has attitude. Whether he’s writing rude press releases or getting kicked out parties, John Legere doesn’t care who he offends, especially if it’s any of the other big carriers. Both Legere and his Twitter PR army were hard at work during the Super Bowl promoting the new T-Mobile ad featuring Tim Tebow, and also taking a few cracks at the other carriers.

The first half of The Big Game was real rough for the Broncos. Legere capitalized by insulting AT&T via Twitter, comparing its ability to get customers in the door to the current Broncos score of 0.

Related Videos

The Bruno Mars halftime show wasn’t off limits either.

Legere even dissed Sprint, a company he said he wouldn’t mind being CEO of just last week if it and T-Mobile merged. He compared its ability to get customers to switch based on a new family plan it was promoting during The Super Bowl.

But it doesn’t stop there. T-Mobile’s corporate Twitter account constantly hates on AT&T, and it looks like it was doing the same during the event. Onion Sports jokingly referenced to former Broncos player Tim Tebow, who was the focus of T-Mobile’s #nocontract ads during the night.

That’s not all though – The PR team also took the time to poke fun at the halftime show, and how the Red Hot Chili Peppers were reminding them of a certain other halftime event 10 years ago.

Is all the hate worth the few hundred retweets and favorites? T-Mobile and its CEO John Legere have been trash talking left and right on social media like Twitter since he took the post back in January 2013. It certainly fits with the whole Uncarrier vibe he’s trying to give off, but it could hurt merger talks with Sprint.

In the end these are all billion dollar companies, so don’t be so quick to be fooled by Legere’s antics that he’s really hating or loving AT&T – after all he worked for the company as a bigwig for a number of years. It’s fun to watch, but remember to measure a company by its actions, not its words.

Still, AT&T and Sprint may not have deserved it, but Broncos … where were you?

Editors' Recommendations

T-Mobile’s Legere defends Binge On yet again, this time in an open letter to consumers
T-Mobile John Legere

T-Mobile CEO John Legere took to YouTube last week to defend Binge On, and he followed up with an open letter this week to further defend the service.

Legere's first and foremost point he wanted to get across was the fact that T-Mobile has always been about consumers since the launch of the Un-carrier, and "that will NOT change."

Read more
John Legere defends Binge On in a Twitter rant against the EFF
john legere twitter featured

John Legere isn't one to mince words, and yesterday, he set Twitter a-twitter with a rant against the Electronic Frontier Foundation (EFF) that included some choice vocabulary. On Thursday, the T-Mobile CEO posted a video of himself lambasting the non-profit after it raised questions about the cell phone provider's "Binge On" program. In a recent report, the EFF accused Legere's company of slowing down connections to video sites, which clearly infuriated the executive. "Who the f**k are you EFF, why are you stirring up so much trouble, and who pays you?” Legere asks in his video.

Read more
T-Mobile’s John Legere says it’s time to deck the halls with Un-carrier spirit
tmobile john legere happy holidays 2015 t mobile baking cookies

It's the so-called best time of the year, and John Legere is driving the T-Mobile hype train at full speed. After handing out gifts to existing customers, as well as Sprint, AT&T, and Verizon customers, the T-Mobile CEO released two videos this week wishing everyone a happy holiday. Dissing the competition is what Legere does best, so it can't be a surprise that he took the time to do that as well.

The first video has Legere leading a chorus of popular holiday songs, only the words have been changed slightly. Okay, they were changed dramatically. Jingle Bells has been changed to Sprint Like Hell and Santa Claus is Coming to Town is now The Un-carrier is Coming to Town. You will also hear newer versions of The Little Drummer Boy and Deck the Halls.

Read more